Archive
Samsung Launches Biggest U.S. Campaign to Date for Galaxy S III
A big component of the campaign will be the use of movie theaters, as Samsung wanted to be where consumers typically frequent in the summertime and “make sure Samsung was there in an innovative and never been done before way,” said Mr. Wallace. Rather than just run ads before a film, Samsung will run 3-D games using Kinect-like technology that the company had to develop specifically for the execution. Essentially, sensors will be installed in 55 theaters that will detect audience movements which will control a game on the screen.
As the budget indicates, Samsung is making a huge bet on the Galaxy S III, touting the phone as having capabilities that no other smartphone has. The Galaxy S III provides consumers with a platform that offers content and services that “engage and better [consumers’] lives,” said Samsung CMO Todd Pendleton. He added that the phone does “things no other smartphone can do,” such as share pictures, music and videos by tapping two Galaxy S III phones together; it also allows users to watch HD videos while texting.
The campaign entails what Brian Wallace, VP-strategic marketing at Samsung, calls “never been done before” executions, such as an out-of-home effort that allows Galaxy S III users to download free content — such as music or e-books — directly to their phones via 50 kiosks and some 40,000 posters in the U.S., going up over the next few weeks.
For mor go to
Agostini’s Directors Approve Interim Dividend of 40c per share
Unilever Caribbean Reporting Improved Performance, With Q1 Net Profit Up 147.2%
tTech Q1 2024 Performance – Mixed Results, Characterized By Notable Achievements And Operational Challenges.
TELSTRA Officially Acquires DIGICEL PACIFIC
Which Company Has The More Sustainable Business Model….Edufocal or ICREATE and Why?
Will Oliver Mcintosh’s Verticast Media Group Acquire CVM TV From Michael Lee Chin? Part 1
JMMB Group Limited Investor Briefing – November 16, 2023
Jeffrey Hall Is Set To Be One Of The Most Powerful Men In Corporate Jamaica And The Caribbean. So, Who Is He?
A conversation with Marcel Anderson Group Chief Executive Officer and CTO at KYO Group on the disruption they are bringing to International Fast Cargo Transportation from the United States to Jamaica.
-
Businessuite News24 International2 years agoTELSTRA Officially Acquires DIGICEL PACIFIC
-
Feedback & What You Think2 years ago
Which Company Has The More Sustainable Business Model….Edufocal or ICREATE and Why?
-
Marketing & Advertising2 years agoWill Oliver Mcintosh’s Verticast Media Group Acquire CVM TV From Michael Lee Chin? Part 1
-
Businessuite Women1 year agoJoanna A. Banks Was Set To Become The Youngest And Most Powerful Woman In Corporate Jamaica And The Caribbean
-
Businessuite 50 Power and Influence1 year agoBusinessuite Women- Power and Influence 50 For 2023
-
Leadership Conversations1 year ago
Jeffrey Hall Is Set To Be One Of The Most Powerful Men In Corporate Jamaica And The Caribbean. So, Who Is He?
-
Businessuite Markets2 years agoWhat Does Seprod’s Acquisition of Trinidad Based A.S. Bryden Have to Do with CEO Richard Pandohie’s Single Domestic Market Strategy?….Part 1
-
RANKING7 months agoBusinessuite 2023 Top 100 Caribbean Companies – US$ Revenue