Archive
Ads About Value, Not Prices and Promotions, May Work Best in Recession
“While a humorous storyline was the top driver for each period, suggesting in good times and bad consumers like to laugh, the real surprise was the low scores ads focused on price and promotion received, even during the height of the recession,” said James Russo, VP for global consumer insights at Nielsen, in a statement provided by the company. “Contrary to what many leading companies might have thought.”
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Businessuite News24 International2 years ago
TELSTRA Officially Acquires DIGICEL PACIFIC
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Feedback & What You Think2 years ago
Which Company Has The More Sustainable Business Model….Edufocal or ICREATE and Why?
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Marketing & Advertising2 years ago
Will Oliver Mcintosh’s Verticast Media Group Acquire CVM TV From Michael Lee Chin? Part 1
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Businessuite Women1 year ago
Joanna A. Banks Was Set To Become The Youngest And Most Powerful Woman In Corporate Jamaica And The Caribbean
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Businessuite 50 Power and Influence1 year ago
Businessuite Women- Power and Influence 50 For 2023
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Leadership Conversations1 year ago
Jeffrey Hall Is Set To Be One Of The Most Powerful Men In Corporate Jamaica And The Caribbean. So, Who Is He?
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Businessuite Markets2 years ago
What Does Seprod’s Acquisition of Trinidad Based A.S. Bryden Have to Do with CEO Richard Pandohie’s Single Domestic Market Strategy?….Part 1
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RANKING2 years ago
The Businessuite Skin Index – Explained