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7 Marketing Lessons SME’s Can Learn From RIM’s Failures
My work with clients often involves conducting qualitative conversations with their customers to deeply understand how they feel about what the company is doing and what the company is thinking about doing. If RIM had talked to its customers like this, it would have quickly learned that they probably weren’t particularly interested in a BlackBerry tablet without built-in email, messaging or contacts!
If you’re not talking to your customers, you’re just guessing from a conference room.
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