Gannett has filed a civil lawsuit against Google and its parent company Alphabet, claiming that they unlawfully hold monopolies in the advertising technology tools that publishers and advertisers use to buy and sell online ad space.

The largest U.S. newspaper publisher by total daily circulation alleges in the suit that Google controls how publishers sell their ad slots and forces them to sell an increasing amount of ad space to Google at lower prices. This in turn results in less revenue for publishers and Google’s ad-tech rivals and more money for Google.

In January the Justice Department and eight states filed an antitrust lawsuit against Google, seeking to shatter its alleged monopoly on the entire ecosystem of online advertising as a hurtful burden to advertisers, consumers and even the U.S. government. The suit accused the company of unlawfully monopolizing the way ads are served online by excluding competitors.

Gannett CEO Mike Reed, in an opinion piece published Tuesday by Gannett-owned USA Today, said that the company is looking to “restore fair competition in a digital advertising marketplace that Google has demolished.”

Reed claims that local news outlets are hurting because of unlawful bid-rigging practices used by Google.

“The core of the case and our position is that Google abuses its control over the ad server monopoly to make it increasingly difficult for rival exchanges to run competitive auctions,” Reed wrote.

“These claims are simply wrong. Publishers have many options to choose from when it comes to using advertising technology to monetize – in fact, Gannett uses dozens of competing ad services, including Google Ad Manager,” Dan Taylor, vice president of Google Ads said in a written statement. “And when publishers choose to use Google tools, they keep the vast majority of revenue. We’ll show the court how our advertising products benefit publishers and help them fund their content online.”

Gannett’s lawsuit, filed in the U.S. District Court for the Southern District of New York, seeks an unspecified amount of damages and injunctive relief. The Virginia company is seeking a trial by jury.

Source: https://apnews.com/article/gannett-google-alphabet-justice-ad-monopoly-b477034a9872b26c93394d36c2cf887a

Much has been said to fuel the fear that AI is coming for our jobs, but a new report from Forrester sheds light on its probability of happening within the advertising industry. The research firm predicts that automation will displace 33,000 ad agency jobs by 2030, or 7.5% of the current total agency workforce.

The jobs most at risk? Those whose duties consist of physical and routine tasks. These positions include clerical, secretarial and administrative roles, which are expected to account for 28% of job losses. Sales jobs are expected to account for 22% of job losses, and roles relating to market research are expected to account for 18% of job losses.

For More Click This Link: AI WILL REPLACE OVER 30,000 AD AGENCY JOBS, REPORT SAYS—HERE ARE THE ROLES MOST AT RISK

Businessuite Top 50 Caribbean Marketers to watch for 2023

Final selection will be based on factors that include business results driven by breakthrough advertising and smart strategic thinking, as judged by fellow marketing professionals. It is expected that Marketers and their brands selected will have shown throughout the year, the ability to grow, innovate — and more importantly — cut through the noise in 2022 into 2023. To Nominate Click This Link

Businessuite top 20 most influential Caribbean CMO’s for 2023.

So what is influence? We define it as the impact a CMO’s actions and words have on their organization internally as well as externally in their industry, in Jamaica and in the Caribbean more broadly. That of course includes corporate brand perception, but also marketing and advertising efforts, trends, financial performance and overall conversational and societal impact in 2022 into 2023. To Nominate Click This Link

General Terms and Conditions

The  finalists will be chosen by marketing professionals in Jamaica and around the Caribbean, Businessuite contributors, reporters and editors.

All Marketers nominated must be listed on LinkedIn.
To vote you must be a marketing professional listed on LinkedIn

The Final lists for both categories will be published in June and July 2023 on businessuiteonline.com

Sponsored by

AMK Communications Limited

BlackTone Technologies Limited

Bluetooth Low-Energy Transmission

As consumers spend more time traveling and venturing out of their homes this year, brands are returning to billboards and incorporating technology to reach consumers in new and impactful ways.

Beacon technology has been in existence since 2013. Recently, marketers are using beacons that transmit Bluetooth low-energy (BLE) signals to smartphones within a 300-meter proximity per beacon. These BLE signals carry small packets of data, which can be a form or a specific product being advertised, directly to the audiences’ smartphones.

This innovation in outdoor advertising may help brands connect directly with consumers and increase their engagement with ads. The challenge with this innovation, however, is that recipients must accept the BLE signals coming into their phones before the ad can be delivered. Augmenting this with an outdoor display ad can increase the BLE signal acceptance rate.

https://www.forbes.com/sites/forbestechcouncil/2023/03/10/the-ooh-advertising-landscape-of-2023-innovations-and-challenges/?sh=5dc4ab5b3967

Physical-Digital Hybrid Experience

As consumers spend more time traveling and venturing out of their homes this year, brands are returning to billboards and incorporating technology to reach consumers in new and impactful ways.

Except for brand awareness, customer engagement is the main objective of advertising. There’s no better way for businesses to engage audiences than helping them transition from what is a regular outdoor ad on a billboard to a digital experience on their mobile phones. Marketers are making this possible by using hashtags and QR codes as the main elements of their ads. As the target audiences interact with these adverts, brands can retain their attention for a longer duration than they’d normally do staring at a billboard.

https://www.forbes.com/sites/forbestechcouncil/2023/03/10/the-ooh-advertising-landscape-of-2023-innovations-and-challenges/?sh=5dc4ab5b3967