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Strategies for Building Customer Loyalty

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Building customer loyalty is hard, but it is one of the most important things for your business. To increase customer loyalty, it can cost nearly seven times more to acquire new customers than to keep existing customers.

There’s a lot of information on how you can build customer loyalty and retain more customers, so instead of reinventing the wheel, here a few strategies you can incorporate into you business:

Let Customers Know What You Are Doing For Them
This can be done via a quick informal phone call or a friendly email newsletter – either way, you want to subtlety let your customers know about all the work you have been doing for them. For example, you may have spent part of your weekend fixing up a few problems for a customer – you can hint about this when you follow up the next week. It’s important to realize you are not being cocky here; you are simple letting them know you value their business and are willing to go the extra mile for them.

Pass On Information
If you read an article, see a new book, or hear about an organization that a customer might be interested in, drop a note, share the information on social networks or make a quick call to let them know.

Strive To Empower And Educate Your Customers
“Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime.”

Become your customers go to adviser on all things relating to your industry. For instance, if you’re in IT, be their IT Guy. Help them with choosing the best mobile plan; let them know about upcoming compliance regulations. Go the extra mile.

Make Customer Retention A Priority
This may seem pretty obvious, but I’m serious. Make a commitment to put customer retention at the top of the list. If you spent as much time building customer loyalty and retaining customers, as you did acquiring new customers, you’d have the world’s best advocates and a 100% retention rate.

Understand The True Purpose Of Marketing
Effective marketing is about building trust and developing relationships. Too many times people think marketing is just to push a bunch of advertisements and they will come. Well, it’s not that easy. The purpose of marketing is to ‘create and maintain a strong feeling with customers so they are mentally predisposed to continually choose and recommend you’. Building customer loyalty is about building trust and developing relationships – it’s all interlinked.

customer loyality

Focus On Integrity, Which Leads To Trust And Loyalty
Integrity involves fundamental behaviors such as keeping your word, being honest, providing a consistent level of service, and being reliable. Businesses that demonstrate a high degree of integrity are seen as trustworthy.

Building trust requires businesses to continually put customer’s interests ahead of their own. Customers will see this, and you will earn their trust and go a great distance to building customer loyalty.

Create Enlightening Experiences
A successful business is about more than just selling stuff. It’s about selling experiences. Focus on making the customers feel good, and do this by not charging for every add-on. Customers want to walk away with an experience, an experience that will keep them coming back for more, and telling their friends about it. This will go a long way to building customer loyalty.

When You Do Wrong, Make It Right
Resolving customer complaints is the best way to build customer loyalty. By handling complaints in a professional manner, you earn the opportunity to fix the problem and regain customer trust. In doing so, you engage your customer on an emotional level. Providing you resolve the problem, your customer now has a very unique experience with you, and you have shown first hand your willingness to recognize the problem and go out your way to ensure it is fixed and won’t happen again. Customers love this.

Yanique Grant is the Founder, President and CEO of Professional Training & Occupational Services Ltd

Businessuite News24

Betting, Gaming And Lotteries Commission Seeking Input Of Citizens On Advertising And Marketing Guidelines

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The Betting, Gaming and Lotteries Commission (BGLC) is seeking the input of citizens on the advertising and marketing guidelines being proposed for gambling and gambling related products in Jamaica.

A public consultation is being undertaken via electronic survey and an in-person session is scheduled for Monday (Nov. 20) at the Terra Nova All Suite Hotel in Kingston, where various stakeholder groups have been invited to participate and share their views on the proposals.

Persons have until December 1, 2023, to access the survey online at www.bglcconsultation.com.

“I would advise persons to go to the consultation summary and then click the form that takes them directly to the e-survey,” Manager, Corporate Affairs and Communication, BGLC, Wendy Robertson, told JIS News.

She noted that the entire public consultation document is available on the website and provides a lot of information, however, “the summary gives a good synopsis of what the consultation is about”.

Persons may choose to respond to any or all the questions in the survey.

All responses will be considered. Names of individuals or the organisations they are responding on behalf of will be published on the BGLC’s website, as part of the published responses to the consultation.

Ms. Robertson told JIS News that there has been a noticeable increase in gambling advertising, especially since the onset of the COVID-19 pandemic and as such, the Commission has to put the necessary safeguards in place.

“Part of the BGLC’s mandate is to protect consumers from gambling harm and financial exploitation, particularly among the vulnerable population, and we have to ensure that guidelines are put in place or stipulated to help prevent the forms of communication that may drive gambling harm,” she said.

The Corporate Affairs and Communication Manager said the BGLC is aware that research conducted by gambling regulators in other parts of the world has shown a clear link between marketing and advertising and the risk to customers.

“The Commission also recognises that the type and level of risk will vary from jurisdiction to jurisdiction so rules and controls applied need to be proportionate and relevant to the gambling market in Jamaica,” she noted.

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The List – Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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Djuvane Browne, Co-founder and CEO One Great Studio

Businessuite’s Top 50 Caribbean Marketers to watch

Djuvane Browne Chief Executive Officer is a man of many talents – Djuvane is an ultimate frisbee player, father of four, honorary husband of the year, and of course, our Team Leader. With over 20 years of experience, his passion for innovation and creation is only rivaled by his love for family and fresh prestige jelly donuts. Djuvane combines a wealth of experience with his established educational background in Psychology, Computer Science and Business Management, to match people-focused technology solutions to business objectives.

At One Great Studio, our digital agency is fully staffed by some of Jamaica’s most talented designers, developers & digital marketers who take pride in consistently delivering GREAT results for our clients.

We’re digital natives with deep knowledge of design, technology & business. We help you generate more leads & make more sales with digital marketing, websites, web applications & mobile applications.

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The List – Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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Arnold J. Foote C.E.O. AdMark

Businessuite’s Top 50 Caribbean Marketers to watch

I have been fortunate throughout my career to be surrounded by amazing talent that positively influenced by life. Starting with my Dad who understandably worked hard to keep me in line and mentor me, to all the other people I wave worked with in various capacities. I lead an amazing company filled with a blend of crazy and skill. Strategic thinkers, designers, creatives and managers. We are a first world agency residing in a developing world scenario and we wouldn’t have it any other way. AdMark is a lean, mean communications machine that many competitors are still trying to figure out. We love the clients that have us as their communications partners, hate their competitors and appreciate our media and production partnerships. Anyway, back to work. One day I will read this over and proof read. This is not that day. Cheers.

Since 1964, AdMark has been revolutionising the industry with its innovative approach to crafting effective and creative communications campaigns for some of the region’s biggest brands. Our relentless pursuit of excellence and out-of-the-box thinking has earned us a reputation as one of the most dynamic and cutting-edge agencies in the region.

We are proud to be powered by our powerful FCB International Alliance. This partnership enables us to leverage the latest thinking, technologies and strategies to deliver results that exceed our clients’ expectations and KPI’s.

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The List – Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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Businessuite’s Top 50 Caribbean Marketers to watch

Kimala Bennett Founder and CEO The Lab

Kimala Bennett is extremely goal-oriented and solution driven, and has always loved telling a good story in a creative way, and by creating both of her companies, she has had the perfect avenues to do so. In 2007, she founded The Production Lab with Melissa Llewellyn, with the aim to produce high quality video production, in fast turn around time and on budget.

Kimala has directed and produced over 150 advertisements, documentaries, corporate videos and music videos. With her keen ability to pool the best thinkers and pair them with the best executors; she has led The Production Lab to now become The LAB, a fully integrated Advertising Agency.

The LAB delivers with ROI in mind; this stems from Kimala’s strength and expertise in business management and entrepreneurship. The LAB team has built a reputation for being effective in logistics and creativity; known for delivering first- world quality productions.

The Business Lab, established in 2009, is a business solution company focusing on youth entrepreneurship. So far Kimala has published three books, Starting a Business In Jamaica, The Young Entrepreneur’s Handbook and Let’s Talk Money as consulting products of The Business Lab.

The Business Lab team and Kimala having led multiple island-wide executions; both the “I am the Change” and the “I3” programmes has brought entrepreneurship and innovation to Jamaican students. As a certified trainer of the Network for Teaching Entrepreneurship (NFTE) University, Kimala has also taught workshops to Jamaican students.

From Kimala’s perspective, changing the mindset of youth to focus heavily on entrepreneurship is one of the biggest contributions she can make to the development of the nation. “Youth are now able to see entrepreneurship as a viable option, creating business models around their ideas, and to be more focused on finding solutions to problems” .

We are a fully integrated 100% Jamaican born and bred advertising agency with global reach and an island swagger. We are a strategic, creative, passionate solutions oriented and no nonsense group with a heavy emphasis on getting stuff done!

The LAB – We love ideas, but we love to see ideas in action more, and we are crazy obsessive about getting results. We know we’re not for everyone but we might just be what you’ve been looking for.

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The List – Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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Kemal Brown is the Chairman of Digita Global Group Inc

Businessuite’s Top 50 Caribbean Marketers to watch

Kemal Brown is the Chairman of Digita Global Group Inc., and serves in varied capacities in its subsidiary companies, Digita Global Marketing Ltd, a Caribbean based, globally focused media, marketing and technology company, and Digita Properties Ltd., a tech-infused real estate holding, management and development company. Kemal is an avid speaker and consultant on entrepreneurship, leadership, digital strategy and transformation.

His experience spans academia, business consulting, political strategy, research, media relation and digital transformation. He is a son of the Caribbean, having been educated on her soil, and lectured at her most prominent universities. He is an award-winning entrepreneur, an impactful and a sought-after speaker, having delivered over one hundred (100) talks across four (4) continents to corporate bodies, international organization and service clubs alike. A few include VistaPrint, Sagicor, Scotiabank, the Horasis Global Community (Cascais), Rotary International, ProColombia, Jamaica Energy Partners, JMMB, the Project Management Institute, the Global Shapers Community and Aerofield International.

His interests span economic development, building growth focused ecosystems and transforming communities. To this end he has served as a mentor to several high growth Caribbean start-ups; the Vice Curator of the Global Shapers Kingston Hub, an initiative of the World Economic Forum (WEF); a Member of the Rotary Club of St. Andrew; a Fellow of the Commonwealth 33Sixty Leadership Programme and presently sits on the Regional Distinguished Volunteers Committee of the University of the West Indies (UWI) and is a member of the Private Sector Organization of Jamaica (PSOJ).

He lives by the philosophy of Kaizen, constantly pursuing daily improvement towards excellence. He enjoys reading and investing his time, energy and resources towards developing both young and seasoned members of society alike, primarily through mentorship and delivering presentations geared towards empowerment and creating a winner’s mindset.

Digita Global Marketing Ltd. is a Caribbean-based, globally-minded digital marketing agency located in Kingston, Jamaica. Digita specializes in interactive media experiences; design, bespoke and innovative websites and expressive visual identities, that come together to perfectly convey the values and vision of our clients, helping them to achieve their goals.

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