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Transforming Vision Statements: Choosing the Right Vision for the Right Time

It’s not that you lack vision yourself—after all, your success is built on envisioning possibilities and pursuing them. But translating that personal energy into an organizational vision that resonates with others is a different challenge altogether. Should you simply rewrite the vision statement, or is there a better way to achieve meaningful impact?

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As a leader, you recognize the importance of inspiring your team with a compelling vision. Yet, you may find that your company’s vision statement, despite its lofty aspirations, fails to inspire meaningful change. How can you craft and communicate a future that genuinely motivates your team to take action?

The Challenge of an Inherited Vision Statement

Imagine you’re a newly promoted CEO. Among the many responsibilities you’ve inherited is a vision statement. While it might look passable on paper, it has yet to inspire you, let alone your team, to embrace new behaviors or think differently.

It’s not that you lack vision yourself—after all, your success is built on envisioning possibilities and pursuing them. But translating that personal energy into an organizational vision that resonates with others is a different challenge altogether. Should you simply rewrite the vision statement, or is there a better way to achieve meaningful impact?

Here’s a fresh approach to this age-old leadership dilemma.

Understanding How Vision Truly Works

A powerful vision fundamentally transforms how we experience the present. Think about the difference between a Friday afternoon in the office and a Sunday afternoon. The former often feels better—not because of the immediate circumstances but because of our anticipation of the weekend. This sense of future anticipation changes how we perceive the present moment.

That’s the kind of shift you want to inspire in your stakeholders. You want them to feel energized by the future you’re describing, just as you are. The hallmark of success is when individuals take initiative, make sacrifices, and go beyond their job descriptions—not because they’re told to, but because they’re inspired to.

But here’s the hard truth: a traditional vision statement alone cannot deliver this kind of transformative impact.

Rethinking Vision: Introducing the Three Levels

Most organizations begin with what can be termed a “Level 1 Vision”: a concise, polished statement, often a few sentences or paragraphs, that attempts to summarize the future. However, these statements are frequently vague, generic, and uninspiring. They might sound nice but leave people either indifferent or skeptical. Some may even feel the statement describes what the organization has already achieved, rendering it irrelevant.

A better approach is to think of the Level 1 Vision as just the “headline” of a more detailed vision framework. Here’s how to expand it.

Building a Level 2 Vision

To create a meaningful vision at this level, gather your leadership team for an offsite retreat and focus on a specific long-term horizon—typically 15 to 30 years in the future. Work together to describe a vivid picture of what success looks like at that time. This Level 2 Vision goes beyond a brief statement; it provides several pages of detail, potentially including visuals, videos, or other media to bring the future to life.

The key here is collaboration. By involving your leadership team, you not only create a shared sense of ownership but also tap into a wider pool of creativity and ambition. A well-crafted Level 2 Vision should reflect the aspirations of your entire C-suite, energizing everyone involved.

However, many organizations stop at this stage. While the Level 2 Vision is more compelling than a simple statement, it often becomes an overwhelming list of aspirations. Without prioritization (and reduction), it risks becoming unrealistic, leading to cynicism rather than inspiration. Some employees may even dismiss it as “the CEO’s wish list.”

To avoid this pitfall, you must take the next step.

Evolving to a Level 3 Vision

The “Level 3 Vision” transforms lofty aspirations into a credible, actionable plan. This involves narrowing down the vision to a focused set of achievable targets supported by a strategic roadmap.

This process requires tough conversations. Your leadership team will need to negotiate priorities, confront trade-offs, and align on a clear path forward. Engaging a skilled facilitator can help ensure these discussions are productive and lead to consensus.

The outcome is a vision that stands apart from your competitors. A Level 3 Vision includes:

– Specific, measurable results: Clearly defined goals with tangible metrics.

– Milestones: Key achievements along the journey to the ultimate vision.

– A strategic pathway: A roadmap showing how to get from the present to the desired future.

– Team alignment: Full buy-in from your leadership team, ensuring commitment to execution.

With this, your vision evolves from an abstract dream into a realistic plan that inspires action.

Communicating Across the Three Levels

Once your Level 3 Vision is established, it’s crucial to communicate it effectively. Each level of vision—Level 1, Level 2, and Level 3—has a role to play depending on your audience and context.

For example, a Level 1 Vision offers a concise, memorable summary. Think of Vision 2030 Jamaica’s tagline: “…the place of choice to live, work, raise families and do business.” It’s short, evocative, and easy to recall.

A Level 2 Vision, on the other hand, provides more depth. Vision 2030 Jamaica expands on its tagline with four National Goals and 15 Outcomes, offering stakeholders a richer understanding of the country’s aspirations.

Finally, a Level 3 Vision delivers the detailed roadmap necessary to ensure credibility and guide execution.

By mastering these three levels, you can tailor your communication to inspire stakeholders while maintaining clarity and focus. Avoid the mistake of using the wrong level for the audience or situation, which can lead to confusion or disengagement.

Conclusion

Transforming vision statements into actionable, inspiring frameworks requires more than polished language. By embracing a three-level approach, you can align your team, inspire stakeholders, and chart a credible path to the future. Choose the right level of vision for the right moment, and you’ll not only communicate your aspirations—you’ll make them a reality.

Intrigued? Interested in more? Visit the JumpLeap Long-Term Strategy Podcast and Newsletter.

Francis Wade
Jump Long-Term Newsletter and Podcast
http://blog.fwconsulting.com, http://fwconsulting.com

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Businessuite Markets

GraceKennedy Announces Leadership Changes – Don Wehby Retires; New CEO Announced

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GraceKennedy Limited has announced key leadership changes, effective February 14, 2025, coinciding with the company’s 103rd anniversary.

After a distinguished tenure, the Honourable Don Wehby, CD, OJ will retire as Group CEO on February 14, 2025, and step down from the Board of Directors. Mr. Wehby joined GraceKennedy in 1995 and was appointed Group CEO in 2011. During his tenure, the company more than doubled in size with revenue moving from J$58 billion in 2011, to J$155 billion in 2023.

Expansion through mergers and acquisitions has been a hallmark of Wehby’s leadership, enabling the company to grow regionally and globally. Under his guidance, it has become one of the largest and most dynamic entities in the Caribbean, with operations spanning the Caribbean, North and Central America, the United Kingdom, and Europe. “I am proud of the progress we have made during my tenure, and I am confident that the new leadership team will take GraceKennedy to even greater heights,” said Wehby. “I want to thank the Board, my colleagues, and our customers for their support over the years,” he added.

Frank James, current CEO of the company’s Domestic Foods Division and former Group CFO, will assume the position of Group CEO on February 14th, 2025, and be appointed to the Board on the same date. Mr. James joined GraceKennedy in 2005 as Vice President of Strategic Planning and Corporate Development. James quickly moved through the ranks, occupying senior roles in both the Food and Financial Services Divisions, before he was appointed Group CFO in 2012. He was also appointed to the Board of Directors that same year. In April 2019, James was appointed Chief Executive Officer, GK Foods Domestic, the largest division in the group of companies, where he has championed growth and efficiency. Under his leadership, revenues for GK Foods Domestic grew by more than sixty percent up to 2023 and continues on that growth path, with even greater growth in profitability over the period.

“I am honoured to take on the role of Group CEO and lead the GraceKennedy team,” said Mr James. “We will continue to focus on delivering value to our customers, shareholders, and the communities we serve,” he added.

Professor Gordon Shirley, Chairman of GraceKennedy Limited, commented, “Don Wehby is an exceptional leader who sees opportunities in challenges and leads by example. We are grateful for his innovative spirit, impeccable work ethic and dedication to ensuring that the company continues to make a difference in the communities we serve. Don’s leadership and vision has been instrumental in shaping the company into what it is today.”

He added, “We welcome Frank to his new role as Group CEO and I have every confidence that his strong leadership will ensure continued growth and innovation across the business. The best is yet to come for GraceKennedy.”

Professor Shirley also expressed his gratitude to Andrew Messado, GraceKennedy Group CFO, for his exemplary leadership during the transition period, following Don Wehby’s temporary leave of absence as Group CEO, in late 2024. The GraceKennedy Chairman noted, “Mr. Messado’s steady hand ensured the company’s continued momentum, and his contributions during this period are gratefully acknowledged.”

These leadership changes are in keeping with the company’s succession plan and are designed to ensure continuity and drive future growth, in line with its 2030 Vision of becoming the Caribbean’s #1 brand with Jamaican roots and a global reach.

GraceKennedy Limited has named Frank James as its new Chief Executive Officer (CEO) as it announced the retirement of Don Wehby from the post.

In October last year, Wehby announced he was taking temporary leave from his role to focus on his health.

In a media release on Tuesday, GraceKennedy said Wehby will retire as Group CEO on February 14 and step down from the board of directors.

Wehby joined GraceKennedy in 1995 and was appointed Group CEO in 2011. During his tenure, the company more than doubled in size with revenue moving from $58 billion in 2011 to $155 billion in 2023.

Professor Gordon Shirley, Chairman of GraceKennedy Limited, commented, “Don Wehby is an exceptional leader who sees opportunities in challenges and leads by example. We are grateful for his innovative spirit, impeccable work ethic and dedication to ensuring that the company continues to make a difference in the communities we serve. Don’s leadership and vision has been instrumental in shaping the company into what it is today.”

James, who is the current CEO of the company’s Domestic Foods Division and former Group Chief Financial Officer, will assume the position of Group CEO on February 14 and be appointed to the board on the same date.

James joined GraceKennedy in 2005 as Vice President of Strategic Planning and Corporate Development. He quickly moved through the ranks, occupying senior roles in both the Food and Financial Services Divisions, before he was appointed Group CFO in 2012. He was also appointed to the board of directors that same year.

In April 2019, James was appointed Chief Executive Officer, GK Foods Domestic, the largest division in the group of companies, where he has championed growth and efficiency. Under his leadership, revenues for GK Foods Domestic grew by more than 60 per cent up to 2023.

In commenting on his new role, James. said, “We will continue to focus on delivering value to our customers, shareholders, and the communities we serve.”

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Businessuite News24

Corporate Movements – January 2025

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Scotia Group Jamaica Limited has announced the resignation of Perrin Gayle, Executive Vice President of Retail and Small Business Banking and Acting Head of Retail (Caribbean and Central America) effective January 24, 2025. Perrin joined the organization in 2012 and held progressively senior roles in both Trinidad & Tobago and Jamaica. During his tenure, Perrin made a very strong contribution to our team, and we wish him well. Upon Perrin’s departure, Yvett Anderson, the current Director of Customer Experience & Advocacy, will support the business as Acting Head of Retail and Small Business for Caribbean North and Central.

The Jamaica Stock Exchange (“JSE”) announces that the Managing Director, Dr. Marlene Street Forrest, will continue to serve in her current capacity until the Board of Directors has successfully completed the recruitment process for her successor.The JSE Board and Dr. Marlene Street Forrest are committed to ensuring a smooth transition to maintain the integrity, stability and continued growth of the organization. The recruitment process is well underway, and the Board remains focused on selecting a candidate who will uphold the JSE’s legacy of innovation and excellence in capital market development.

VM Investments Limited (VMIL) advises that Mrs. Nicole Adamson, who held the post of  Manager, Research, Business Planning and Investor Relations at VMIL and VM Wealth Management Limited (VMWM), resigned from the company effective December 31, 2024.

The Board of Directors of Pan Jamaica Group Limited (‘PJG’) has confirmed that Stephen Facey and Jeffrey Hall will remain as Chairman, and Vice Chairman & Chief Executive Officer (‘CEO’) of PJG, respectively. PJG previously indicated its intention to name a successor to Mr. Hall as CEO and simultaneously to appoint Mr. Hall as Executive Chairman of PJG with effect from January 2025. The PJG Board has confirmed that both the company and the persons involved are completely satisfied with the current governance and executive leadership arrangements, and accordingly, the Board has elected to defer the planned succession.

Pan Jamaica Group Limited (‘PJG’) announces that Mr. Eric Scott, Deputy Chief Financial Officer will be leaving PJG to pursue other opportunities, effective March 31, 2025.

The Board of Directors of Derrimon Trading Company Limited (DTL) is pleased to announce the appointment of Ian C. Kelly, CD, as Chief Executive Officer effective January 1, 2025. Mr. Kelly, who joined Derrimon in 2011, most recently served as Group Chief Financial Officer, Executive Director, and Divisional Director at Sampars, Corporate Planner and Finance Director. Derrick Cotterell, the outgoing CEO and Chairman, will assume the role of Executive Chairman after 26 years of visionary leadership at the helm of the company. This leadership transition aligns with Derrimon’s robust corporate governance and strategic succession planning, ensuring the separation of the roles of CEO and Chairman. Mr. Kelly’s extensive accomplishments at Derrimon include spearheading the execution of many key mergers and acquisitions, the initial IPO in 2013 and negotiating and securing funding for Derrimon’s transformative projects, including the J$4.076 billion Additional Public Offering in 2021. His commitment to innovation and operational excellence positions him as a transformative leader for Derrimon’s next chapter.

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Artificial Intelligence

CARIBIZTECH 2025 “Harnessing Generative AI: Revolutionizing Logistics, Fulfillment, Ecommerce and Transportation Across the Caribbean’s Digital Future”

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A Silicon Mountain Project – Artificial Intelligence Summit 2025, Silicon Mountain Mandeville Manchester Jamaica. October 1-3 2025.

2025 Event Theme: “Harnessing Generative AI: Revolutionizing Logistics, Fulfillment, Ecommerce and Transportation Across the Caribbean’s Digital Future.”

Event Structure: • Duration: 2 days   • Format: In-person   • Sessions: 4 thematic segments, each featuring a keynote presentation followed by two panel discussions

Key Features of CARIBIZTECH:

Expert Keynotes & Panels: Industry leaders from across the Caribbean and beyond will share insights on AI and its impact on, Logistics, Fulfillment, and Transportation, Fintech Innovations and Mobile Payments, E-commerce, Voice Commerce, and Social Commerce cybersecurity, cloud computing, and other emerging technologies.

Startup Ecosystem & Pitch Competitions: CARIBIZTECH will feature a showcase for startups to pitch their ideas, enabling entrepreneurs to connect with venture capitalists and investors.

Workshops & Training: Participants will engage in hands-on sessions aimed at upskilling in areas like blockchain, data science, and AI.

Networking & Collaboration Hubs: CARIBIZTECH will create spaces for participants to build partnerships, echoing the community-building focus of the event.

Celebration of Regional Talent: A special emphasis will be placed on spotlighting Caribbean-born innovators and fostering collaboration between local and international stakeholders.

Impact Goals:

  1. Foster a thriving tech ecosystem in Mandeville Central Jamaica.
  2. Attract global attention and investment to Silicon Mountain.
  3. Cultivate a culture of innovation and collaboration across the region.

Day 1:

Session 1: Revolutionizing Logistics, Fulfillment, and Transportation with Generative AI

• Keynote Presentation: “AI-Driven Logistics: Navigating the Future of Caribbean Transportation” Overview: Examine how Generative AI is optimizing supply chains, enhancing delivery systems, and transforming transportation networks in the Caribbean.

• Panel Discussion 1: “Smart Ports and AI: Enhancing Maritime Logistics” Overview: Explore the integration of AI in port operations to improve efficiency and security.

• Panel Discussion 2: “AI in Urban Mobility: Redefining Public Transportation” Overview: Discuss AI applications in public transit systems to enhance commuter experiences.

Session 2: The Evolution of Commerce: E-commerce, Voice Commerce, and Social Commerce in the Age of AI

• Keynote Presentation: “Voice-Activated Shopping: The Next Frontier in Caribbean Retail” Overview: Delve into how AI-powered voice commerce is reshaping consumer interactions and purchasing behaviours.

• Panel Discussion 1: “Social Commerce Strategies: Leveraging AI for Business Growth” Overview: Discuss how businesses can utilize AI to enhance social media-driven sales.

 Panel Discussion 2: “AI Personalization in E-commerce: Enhancing Customer Experience” Overview: Examine AI’s role in creating personalized shopping experiences to boost customer satisfaction and loyalty.

Day 2:

Session 3: Fintech Innovations: Redefining Mobile Payments with Generative AI

• Keynote Presentation: “AI-Powered Fintech: Revolutionizing Mobile Payments in the Caribbean” Overview: Explore how Generative AI is enhancing security, efficiency, and accessibility in mobile payment solutions.

 Panel Discussion 1: “Blockchain and AI: Securing the Future of Digital Transactions” Overview: Discuss the convergence of AI and blockchain technologies in creating secure payment ecosystems.

• Panel Discussion 2: “Financial Inclusion through AI: Expanding Access to Banking Services” Overview: Examine how AI-driven mobile payment solutions are promoting financial inclusion in underserved communities.

Session 4: Generative AI: Shaping the Future of Technology and Business

• Keynote Presentation: “The Creative Machine: Unleashing the Potential of Generative AI” Overview: Provide an in-depth understanding of Generative AI and its broad applications across various industries.

 Panel Discussion 1: “Ethical Considerations in AI: Balancing Innovation and Responsibility” Overview: Discuss the ethical implications of AI development and deployment, emphasizing responsible innovation.

 Panel Discussion 2: “AI and the Future Workforce: Preparing for Emerging Opportunities” Overview: Explore how AI is transforming job markets and the skills required for future employment.

Day 3: Additional Features to Enhance Appeal (Optional)

Caribiztech 2025 aims to provide a comprehensive and engaging experience that addresses the latest trends and opportunities in Generative AI, tailored to the Caribbean context.

Startup Showcase: An Exhibition area where emerging tech startups can present their AI-driven solutions, fostering networking and investment opportunities.   Workshops and Masterclasses: Interactive sessions providing hands-on experience with AI tools and technologies, tailored for different expertise levels.  Networking Events: Organized meetups, including a welcome reception and closing gala, to facilitate connections among attendees.

Diversity and Inclusion Panels: Discussions focused on promoting inclusivity within the tech industry, ensuring diverse perspectives in AI development.

Knights$Angels Investor Pitch Sessions:

Opportunities for entrepreneurs to pitch their AI-based business ideas to potential investors, encouraging funding and collaboration.   “Knights$Angels” is an exciting, high-stakes 60-minute made-for-TV program that brings the world of investment to life by providing exclusive insight into the real-world decision-making processes of investors and how entrepreneurs pitch their ideas.   The show aims to transform how investment is perceived in the Caribbean, focusing on providing a clear understanding of how deals are made and what it truly takes to secure investment.   The programme will specifically focus on Technology and Generative Artificial Intelligence (AI), covering emerging areas like Voice Commerce, Transportation and Logistics, and related tech trends that are shaping the future. Entrepreneurs with innovative ideas in these fields will have the unique opportunity to pitch to investors who are ready to commit capital to fuel the growth of these high-potential ventures.

01 Presentation Opportunities :

For more information on presentation opportunies please email thesiliconmountainproject@gmail.com with the reference “Presentations”  or call  (876) 630 2216 (O) (876) 542 3719 (M) siliconmountainproject.com

02 Sponsorship Opportunities

For more information on Sponsorship Opportunies please email thesiliconmountainproject@gmail.com with the reference “Sponsorship”  or call  (876) 630 2216 (O) (876) 542 3719 (M) siliconmountainproject.com

03 Exhibition Opportunities

For more information on Exhibition Opportunies please email thesiliconmountainproject@gmail.com with the reference “Exhibitions” or call  (876) 630 2216 (O) (876) 542 3719 (M) siliconmountainproject.com

 

 Official Event Organisers : 360 Signature Events is an AMK Communications Limited Company. Operating from “Silicon Mountain – The Business Technology and Innovation Hub of the Caribbean” Mandeville Manchester Jamaica. 360 Signature Events, specializes in organizing Exhibitions, Conventions, Conferences, Seminars, Sporting and Hospitality Events, Road Shows, Brand Promotions, Product Launches, Incentive Programs, and other Special Events. Let us help you make your next event extraordinary. To learn more, check the following link: www.amkcom.com, 360signatureevents@gmail.com

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Businessuite News24

The International Merchandise Trade Bulletin January to August 2024 – Jamaica

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Jamaica’s total spending on imports for the period January to August 2024, were valued at US$4,949.2 million, while earnings from total exports were
valued at US$1,195.9 million as released today by the Statistical Institute of Jamaica (STATIN).

The value of imports was 2.6 per cent lower than the US$5,079.5 million spent for the January to August 2023 period. This decline was largely attributable to lower imports of Raw Materials/Intermediate Goods and Fuels and Lubricant, which fell by 12.7 per cent and 1.9 per cent, respectively.

Revenue from total exports declined by 13.8 per cent over the review period when compared to the US$1,387.3 million earned for January to August 2023. This was due primarily to a 60.5 per cent fall in the value of re-exports. However, earnings from domestic exports for the 2024 review period increased by 1.1 per cent to US$1,062.9 million, due to an 8.7 per cent rise in the value of exports from the Mining and Quarrying industry.

MAIN TRADING PARTNERS
The five main trading import partners for the period January to August 2024 were the United States of America (USA), China, Brazil, Japan and Colombia. Expenditure on imports of goods from these countries fell by 3.8 per cent to US$2,995.8 million when compared to US$3,115.0 million recorded in the same period of 2023. This decrease was largely due to a 5.9 per cent fall in imports of “Mineral Fuels”.

The top five destinations for Jamaica’s exports were the USA, the Russia Federation, Iceland, the Netherlands and Canada. The value of total exports to these countries increased by 10.3per cent to US$843.4 million due mainly to a 49.5 per cent increase in the value of exports of “Crude Materials”.

The International Merchandise Trade Bulletin outlines additional information on Jamaica’s international trade activities. The August 2024 International Merchandise Trade Bulletin is available on the Statistical Institute of Jamaica’s website www.statinja.gov.jm or from the Information Section of the Institute at (876)-630-1626. Visit the Institute’s Facebook and Instagram pages @STATINJA for the August 2024 IMT infographics.

About Us: The Statistical Institute of Jamaica is the National Statistics Office and the leading provider of official statistics on the country’s economic, social, demographic, and environmental conditions. The Institute periodically releases monthly, quarterly, and annual products such as Gross Domestic Product (GDP), inflation rate, international merchandise trade, social and population statistics. STATIN is dedicated to delivering accurate, comprehensive, and timely data that supports informed decision-making and aligns with the Institute’s mission.

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Businessuite News24

Producer Price Index – The Statistical Institute of Jamaica

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Output prices for producers in the Mining and Quarrying industry increased by 0.2 per cent for November 2024, while the Manufacturing industry remained relatively unchanged as released today by the Statistical Institute of Jamaica (STATIN).

The movement in the Mining and Quarrying industry was attributed to a similar 0.2 per cent increase in the index for the major group ‘Bauxite Mining & Alumina Processing’.

For the Manufacturing industry, there was a decline of 2.2 per cent in the index for the major group ‘Refined Petroleum Products’ driven by lower international petroleum prices, while there was a 0.5 per cent increase in the index for the heaviest weighted major group, ‘Food, Beverages & Tobacco’.

For the period November 2023 – November 2024, the point-to-point index for the Mining & Quarrying industry increased by 8.8 per cent.

This was mainly due to an increase of 9.0 per cent in the index for the major group ‘Bauxite Mining & Alumina Processing’.

The point-to-point index for the Manufacturing industry increased by 0.3 per cent, contributing to this was a 3.3 per cent increase in the index for the major group ‘Food, Beverages & Tobacco’.

However, the industry’s overall increase was tempered by a 10.7 per cent decline in the index for the major group ‘Refined Petroleum Products’.

The November 2024 Producer Price Index Bulletin provides additional information on the movement of producers’ prices and is available on STATIN’s website www.statinja.gov.jm or from the Information Section of STATIN at (876) 630-1619.

Visit the Institute’s Facebook and Instagram pages @STATINJA for the November 2024 PPI infographic.

The average exchange rate for the previous month was used in calculating the PPI for the current period.

The assumption is that producers would not have purchased their raw materials in the current month.

About Us: The Statistical Institute of Jamaica is the National Statistics Office and the leading provider of official statistics on the country’s economic, social, demographic, and environmental conditions. The Institute periodically releases monthly, quarterly, and annual products such as Gross Domestic Product (GDP), inflation rate, international merchandise trade, social and population statistics. STATIN is dedicated to delivering accurate, comprehensive, and timely data that supports informed decision-making and aligns with the Institute’s mission.

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