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Our Vision Is To Increase Viewership By Allowing Content To Be Broadcast On A Combination Of Traditional Media That Doesn’t Require Any Premium Service Or Premium Access.

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This Emphasis On Expanding The Availability Of The Product Was Key To O Ur Successful Bid To Secure The Highly Coveted Rights.

“What our vision is, is to distribute and present that content in ways that it hasn’t been done in previous times to a much wider audience. So, by way of example, when I say that I mean that, you know, content like the Premier League and other premium content like that has only been available to a smaller percentage of the market, not the wide market, because of how it was broadcast. Our vision is to increase that viewership by allowing it to be broadcast on a combination of traditional media. By broadcasting on traditional media that doesn’t require any premium service or premium access as well as on premium services.

In addition to that, you know, we are building our own digital media offering and our own architecture behind that. So, the way that we will offer it to the public, We think will not only drive uptake in digital media, but also drive the audience on digital media.

“We believe VertiCast is ideally suited to show Premier League matches across the Caribbean and fans will benefit from VertiCast’s broad distribution plan across multiple platforms. VertiCast will help us to maximise reach and viewership and to further grow the Premier League fan-base in the region.” Paul Molnar, Premier League Chief Media Officer

We’re definitely not moving away from pay-TV or our premium services. What we’re looking to do is compliment the way it’s done currently. So, we just think that combination of traditional media alongside pay-TV, cable and trying and structuring a way on digital media that allows for the average person to view the Premier League and you know that doesn’t take place as much as it should right now. And we think we have come up with some ways that we can do that. We have certain dynamics here in the market that precludes us from broadcasting it or making returns on it like they do in the UK or in Europe or the US, right? We don’t quite have the distribution infrastructure that they have there. We don’t quite have the economy that they have there. We don’t have the fanatical fan base that they have there. So, you know, we have figured out ways that we think we could enhance what’s currently being done.

“VertiCast is a vertically integrated media company that will incorporate broadcast across all media platforms into multiple markets in the Caribbean. A regional media entity with the intention to broadcasting over traditional media, cable television and digital media via streaming and mobile via partnerships and on its own channels.”

Within the media industry as you know, everything is founded on strong content. Obviously, the ways of distribution have diversified and increased over time. But the first step is always to make sure you have the right content. The announcement we made this week about the Premier League rights is a step in the direction for us to make sure that we first have the, you know, the most in-demand content.

I think for too many years, we have been looking at broadcasts in silos. That is, you know, there is free to air and then separately there is pay TVs that’s cable and then separately there is radio and then separately there is digital media, right. And, as you said, a lot of the traditional media or even the cable media has been reluctant to get into the digital media. How am I going to make a return on that in isolation? Our view is that you can’t do it in isolation. You have to treat it almost as a convergence of media, and how do you make one compliment the other? And that is our approach. Our approach is that we’re not going to operate in silos. We’re going to seek to have traditional media benefit off of digital media, and vice versa digital media benefit from traditional media.

A major emphasis of ours is going to be to continue working with local producers, the IPPs (Intellectual Property Producers) around the region, and when I say work with them, it doesn’t mean you know, we say to you okay, come in and present your content that will decide if we show it or not, or we’re going to rent your airtime. A major emphasis of ours is going to be IPPs typically don’t have enough production resources to really complete their content packages.

What we will do is we will work with a lot of the IPPs by providing them with certain resources that they can then utilise to complete their productions and content packages. So that it becomes a certain quality that then can be broadcast on our platforms. So, so we will spend a lot of time working to curate local content and helping producers to curate local content.”

VertiCast is aiming to serve content to a market of nearly 45 million people in over 26 countries including the English-speaking Caribbean, the Dominican Republic, and parts of South America. The multi-platform company has reportedly secured support from major content providers which the company will rollout over the next couple of weeks.

Oliver McIntosh President And CEO VertiCast Media Group Ltd

Source: https://www.guardian.co.tt/news/verticast-scores-with-6.2.1474802.b89743134b

Leadership Voices

NCBFG Will Be Focusing Heavy On Executing Its Digital Roadmap

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“Accelerating our digital capabilities enables growth which allows us to confront a market environment which is less than stable, decrease costs and allow us to progress as a data-and-insights-driven organisation. Technology allows us to do more with less, and it is felt that investment in technology is actually a deflationary course in an inflationary economy and environment. On the value of technology to reduce costs NCBFG will be focusing heavy on executing its digital roadmap for the remainder of the financial year.”
NCBJ CEO Septimus Blake

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We Have A Fair Amount Of Resilience To Any Economic Downturn

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“On the asset side, because the life, health and pension (LHP) business holds a tremendous amount of assets as reserves against liabilities, there is exposure to a drop-in asset values due to an economic downturn. However, it must be noted that an insurance company operates both on the asset side of its balance sheet and the liabilities side. Through our actuaries, we have developed a lot of technology to match those and our liabilities so that downward shifts in asset values to a significant degree are dampened by a commensurate downward shift in liability values. So, all in all, we have a fair amount of resilience to any economic downturn.”
Guardian Holdings Limited CEO Ravi Tewari

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What’s Happening Here Is That, Given The Uncertainty Looking Ahead, We Continue To See It Prudent To Focus On Maintaining Capital Levels.

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“I think we all accept that these are unusual times. We keep talking about the idea of the pandemic, the crises that face us and at the end of it all, our most important role is to ensure the viability, sustainability and strength of the organisation. Our primary role is the protection of our depositors and our policyholders and secure their deposits in the context of the banks. What’s happening here is that, given the uncertainty looking ahead, we continue to see it prudent to focus on maintaining capital levels. At the end of it all, I see capital almost as insurance protection for policyholders. Certainly, as the CFO, it is almost the primary basic role that I actually play here,” NCB Financial Group Chief Financial Officer and Deputy Chief Executive Officer Dennis Cohen on the matter of dividend payments. “Pricing is a function of market conditions. NCB by itself can’t go forward and move interest rates in a market where our competitors are doing something different. We have to stay within the market and price within the context of the market. Price movements that are reflected are a reflection of what’s happening in the market which oftentimes is driven by what’s happening at the central bank, in terms of their monetary policy adjustments. This is not an attempt to pass on unnecessary or unwarranted risks to customers. It is simply normal business practice,”
NCB Financial Group Chief Financial Officer and Deputy Chief Executive Officer Dennis Cohen

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I Want My Company To Be Among The Fortune500 And Valued In Billions Of US Dollars And I Don’t See Anything Stopping Us.

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“The products and services that we are offering are global. The difference between Bluedot and the next Forbes data company is access to market. It’s the same thing with EduFocal, the same with my company iCreate, and with One-on-One. I remember when I was looking to list, there was this company in the US that went public and it was doing the same thing One-on-One and EduFocal are doing. Pluralsight is the name of the company. That company got a valuation in the billions of US dollars. The product it is offering is not better or different from what One-on-One or EduFocal is offering; the only difference is access to market. When Jamaican companies are looking to list, they are targeting 10 or 15 corporate companies to jump on our programme and spend money. In the US, it could be 5,000 and 10,000. We are looking for 5,000 subscribers a month; imagine EduFocal getting five million subscribers a month. The difference is access to the market. I would love to see a network of connections “between entrepreneurs and companies like Sagicor Investments or NCB Capital Markets to reach out to a JP Morgan or Morgan Stanley and say, ‘listen, we have these businesses, we have invested in them, they have a captive market here already in the Caribbean, they are led by some innovative, world-changing young entrepreneurs, and we want to get them in the global market. Their products are tested and proven, they are profitable, they have good leadership, they have financial backing. The next step is the New York Stock Exchange, the next step is the Nasdaq’. We have to create a number of Forbes billionaires here in Jamaica. Imagine if all us are Forbes billionaires, imagine the impact we could have on Jamaica. Look at the impact a Michael Lee-Chin has on Jamaica. Look at the impact Gordon ‘Butch’ Stewart has on Jamaica. We have to think bigger. There is no ceiling to our potential. I am not shy about it. I want my company to be among the Fortune500 and valued in billions of US dollars and I don’t see anything stopping us.”
Tyrone Wilson, CEO of iCreate

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Leadership Voices

I Don’t Want People To Take The Light From These Magnificent Athletes

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“Wah me want the people dem fi understand now, they have been doing so well and achieving big things, so we having a big Independence celebration and I want to take this time to say congrats to all a the athlete dem wah a win the gold and the silver and the bronze and everything, and everybody that took part in the World Championships. Big up the Reggae Girlz that made it to the World Cup again. The netball team, my gosh, they are doing so well. I don’t want to talk and leave out anybody, but they really are doing tremendously well. it’s not only the achievements of our athletes that have made us proud, but also their spreading of Jamaican culture. If you realise they have been bringing [our culture] with them wherever they go – dem a dance a the podium, dem a dance when dem win, dem a carry the culture fi real. I don’t want people to take the light from these magnificent athletes that are doing what they supposed to do and making us feel so proud,”
Kemar Christopher Dwaine Ottey aka Ding Dong.

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