PHOTO: YHOMO HUTCHINSON
Minister of Transport and Mining, Hon. Audley Shaw (second right), observes as founder of technology company, Rydeum Caribbean, Mark Hannah (second left) uses the new mobile app, DoGetGo on his phone, following the launch of the app, at the Half Moon Resort in Rose Hall, St. James on September 22. Sharing in the moment (from left) are, President of the Jamaica Union of Travellers Association (JUTA) Montego Bay Chapter, Simon Lawrence, and Chief Executive Officer (CEO), Rydeum Caribbean, Mark Vanterpool.

Jamaicans and visitors to the island are now able to secure ground transportation services in real time using the ride-hailing mobile application (app) DoGetGo.

The service is being provided through a partnership between technology company Rydeum Caribbean and the Jamaica Union of Travellers Association (JUTA) Montego Bay Chapter.

The DoGetGo app, which is available on android and IOS platforms was officially launched on September 22, at the Half Moon Resort in Rose Hall, St. James.

In his remarks, Minister of Transport and Mining, Hon. Audley Shaw said that the app marks another step towards a more technologically inclusive and efficient transportation sector in Jamaica.

Minister Shaw lauded Rydeum Caribbean for the innovation, touting it as a paradigm shift towards sustainable transport.

“I support the introduction of innovative technologies and new business ventures to support the transportation sector. This super app being launched … has been developed in response to moving transport in a smarter way. It promises to enable Jamaicans to work together in a single ecosystem and inspire change,” he stated.

He further noted that the app has come at a time when commuters demand timeliness, flexibility, and convenience in the sector.

“The hope is that with this super app, there will be greater freedom and power to transform the transportation industry while simultaneously empowering all Jamaican businesses to access technology for the delivery of their products and services at the same level experienced globally,” Mr. Shaw said.

In an interview with JIS News Rydeum Caribbean’s founder, Mark Hannah, said DoRide, the first of nine experiences to go live on the newly launched DoGetGo app works similarly to Uber and Lyft, allowing users to hail ride remotely from any location using a smart phone.

He said the company intends to expand the app to offer eight additional services such as food and grocery delivery, sending and receiving of monetary payments, booking tours, and making medical appointments.

“It’s [the app] ran by JUTA drivers. Now eventually we’ll have more people in JUTA on it but right now … we’re starting out with JUTA drivers. So, what will happen is people will be able to actually get on their phone and it don’t matter where they are, they will be able to book a ride,” Mr. Hannah explained.

“They’ll be able to get the rate, get the fee, see the drivers’ ratings, and they’ll be able to travel anywhere in the country. This is the first step for launching to DoGetGo,” he continued.

President of JUTA Montego Bay, Simon Lawrence, said the new digital space will bring ease to its consumers in Western Jamaica.

Part 6: The Ministry of Transport & The Transport Authority

NTAG notes that the Transport Authority has already begun to make key and fundamental changes that are in line with NTAGs outlined position. This was clearly outlined by the Managing Director of the Transport Authority, Willard Hylton.

We Are Embracing A New Way Of Issuing Licences, Moving Towards A Market-Driven Situation.
“We are embracing a new way of issuing licences, which is currently done on an open-and-closed basis. We will be moving towards a market-driven situation. Under the new arrangement, it will not matter how many persons apply. If there are too many operators on one route, the market will fix that. If someone applies for a route, they will have 30 days to determine if it is working. If not, they can make the change. You have route taxi associations through which our licensees make their applications. We want to strengthen the ability of those route taxi associations to prepare the drivers and operators for Vision 2030. The Authority is looking at how we can start building out something that represents world-class standards, so these changes are necessary. The improvements being made to the transport sector entails more than just having nice-looking buses but also ensuring proper organisation of all modes of public transportation. Whatever we are doing, it should be comparable to what happens in developed countries, so that’s what we are focusing on right now” Managing Director of the Transport Authority, Willard Hylton

NTAG fully supports these initiatives and is dedicated to working with the Ministry of Transport and the Transport Authority to achieve Vision 2030.

“Time and destiny have placed US the stakeholders as leaders at a very important and transformative intersection of the public transportation sector. We now have an opportunity to finally transform the public transportation sector, using technology and our collective efforts. With our collective and unified leadership and support we can do what previous public and private sector leaders in the past have not been able to do…it’s our time to give our Jamaican people what they truly deserve and for US to leave a lasting legacy.” NTAG

I Know WE Can Get It Done!
2022-2030

We Need All Public And Private Sector Stakeholders And Policy Makers Onboard In The Same Room Around The Same Table To Get It Done
The Clock Is Ticking.

Vision 2030 Jamaica – National Development Plan (Extracts)

In 2006, the Government of Jamaica (GOJ) mandated the Planning Institute of Jamaica (PIOJ) to lead the preparation of a comprehensive long-term National Development Plan (NDP) which would place Jamaica in a position to achieve developed country status by 2030. Development of the Plan began in January 2007 and thirty-one Task Forces (TFs) including the Transport Task Force were established thereafter. The TFs represent sectors and areas critical to the achievement of the national goals and have been charged with responsibility for developing the relevant long-term sector plans.

The Transport Task Force through three sub-committees, viz., land, air and maritime transport, commenced the plan preparation exercise in April 2007, leading to the completion and submission of a 1st draft report for the long-term development of the transport sector in Jamaica. Following review and stakeholder consultation, and preparation of an action plan for the sector, the Transport Sector Plan for Vision 2030 Jamaica was completed in 2009.

This Sector Plan for Transport is one of the strategic priority areas of the Vision 2030 Jamaica – National Development Plan. It is one of thirty-one sector plans that form the foundation for Vision 2030 Jamaica – a 21-year plan based on a fundamental vision to make ‘Jamaica the place of choice to live, work, raise families, and do business,’ and on guiding principles which put the Jamaican people at the centre of the nation’s transformation.

Extensive and high-quality infrastructure is considered a pillar of international competitiveness that: enables the efficient functioning of markets for goods, services and labour; increases the productivity of economic processes; and improves decision-making by entrepreneurs and other economic actors. The Transport Sector Plan for Vision 2030 Jamaica will ensure the development of world-class transport infrastructure and services that contribute to the competitiveness of our producers and improved quality of life for our people.

The preparation of the Plan was supported by a quantitative systems dynamics computer model – Threshold 21 Jamaica (T21 Jamaica) – which supports comprehensive, integrated planning that enables the consideration of a broad range of interconnected economic, social and environmental factors. The T21 Jamaica model is used to project future consequences of different strategies across a wide range of indicators, and enables planners to trace causes of changes in any variable or indicator back to the relevant assumptions and policy choices.

Road Transportation

Road transportation, being the larger component of land transportation has been affected by the variations in transportation activities in recent years. Road transport includes the road infrastructure, private motor vehicle movement, and the public transport system including buses and licensed public passenger system. Jamaica has one of the densest road networks in the world, with a total of 15,394 kilometres of road. The length of the road network in Jamaica has incurred some changes due to developments such as the realignment of main roads. There was also the addition of thirty-three kilometres (33km) to the road network due to the construction of Highway 2000 (H2K). Traffic volume has been steadily increasing over recent years. This has led to congestion problems in major towns and capitals across the island. Traffic management initiatives have been implemented in the Kingston Metropolitan Transport Region (KMTR) and proposals have been made to address congestion issues in other parishes.

The Half Way Tree Transportation Centre was opened in January 2008. The Centre is a major transport infrastructure project designed as a modern facility with two levels – one level for arriving buses and the other for departing buses. Ultimately it will provide a single-terminus area for all buses traversing the Half-Way-Tree area. Adequate facilities are in place for the commuting public, including a commercial area with a number of shops and kiosks and offices for the JUTC and TA.

Additional Transport Centres are planned for other areas of the island, although these are not directly under the Ministry’s portfolio. The Urban Development Corporation (UDC) is spearheading plans for a Transport centre in Downtown Kingston. Significantly, there are also proposals by Local Government Authorities to construct municipal transportation centres in areas such as Spaldings, Clarendon and Darliston, Westmoreland.

Public Transport
Under the rationalization of the public passenger transport system in the Kingston Metropolitan Region (KMTR), the Metropolitan Management Transport Holdings Ltd. (MMTH) was established in 1995 with responsibility for purchasing buses and building depots and terminal facilities, while the Jamaica Urban Transit Company (JUTC) was established in 1998 to operate the public passenger transportation system that had previously been provided by private operators. In 2008 there were a total of 1,648 buses licensed to operate in or from the KMTR with a total seating capacity of 39,457. In addition, the Montego Bay Metro provides service on three routes with eight buses.

There was a total of 19,075 taxis licensed by the Transport Authority to provide public passenger service islandwide. The importance of the public transport system to road transport in Jamaica is highlighted by the finding of a recent survey that nearly 75% of households do not own a motor vehicle.

Road Master Plan
The government has undertaken the preparation of a Road Master Plan with funding support from the European Union to guide the development and maintenance of the island’s road network over the next ten (10) years. The main provisions of the Road Master Plan include: identification of priority roads in need of periodic maintenance; estimation of preliminary maintenance and construction costs; and recommendations for funding mechanisms. While the Road Master Plan has not yet been formally adopted by the Jamaican government, the Transport Plan for Vision 2030 Jamaica seeks to ensure continuity in long-term planning for land transport in Jamaica by building on the provisions of the Road Master Plan.

“On May 30, 2018, when Minister Montague rose from his seat in Gordon House, it was in a bid to provide alternate strategies for a beleaguered public transportation system with insufficient units to provide reliable transportation for Jamaicans, not only in the Corporate Area, but also in the rural communities, or the nook and cranny of the island. This inadequacy of public transportation had been identified by the auditor general as a contributor to the growth of illegal public transportation in Jamaica. In fact, in a performance audit conducted by the auditor general in October 2017, it was noted that “an inadequate supply of PPVs may have fostered the prevalence of illegal operators”.
https://jamaica-gleaner.com/article/commentary/20191018/transport-ministry-firm-solving-problems-public-sector

Investors and Owners

The Vision 2030 Jamaica – National Development Plan identifies extensive and high-quality infrastructure as a pillar of international competitiveness that: enables the efficient functioning of markets for goods, services and labour; increases the productivity of economic processes; and improves decision-making by entrepreneurs and other economic actors.

The returns to investment in physical infrastructure tend to be high in countries at Jamaica’s income level, especially considering the relative underinvestment in physical infrastructure in recent decades. These higher growth rates eventually increase the size of the economy and the levels of funding available for other services such as health and education over the medium and long term. High-quality infrastructure contributes to social and environmental goals, by improving access to public services, reducing negative environmental impacts and supporting the sustainable use of natural resources.

NTAG’s position is that if the Transport Sector Plan for Vision 2030 Jamaica is going to ensure the development of world-class transport infrastructure and services that contribute to the competitiveness of our producers and improved quality of life for our people, then it must provide for and facilities an environment for entrepreneurs to invest with a reasonable expectation for a return on their investment.

These entrepreneurs according to NTAG covers Investors and Owners in the Public and Commercial Transportation Sector operating as or through Registered Limited Liability Companies as license holders incorporating all classes of road licenses.

NTAG’s position is that as a private sector group of individual investors and operators all the changes it has outlined so far will allow for among other things the following:

1. More Investment: To achieve the 2030 goal and vision significantly more investment will have to be made to build out a modern and efficient fleet of vehicles, supported by a team of well-trained and compensated drivers and conductors.

Allowing investors to structure their business in a way that would facilitate accessing funding via the stock market will be a key driver for investment and funding to facilitate and accelerate growth.

2. ESOP: Allowing all stakeholders in the sector an opportunity to secure a stake in the profitable growth of the sector will allow for greater alignment of interest. NTAG wants to see drivers and conductors offered opportunies to invest by way of equity participation in the companies they are working and contributing to.

3. Transportation Centers: Importantly the Public and Private Transportation Sector will work with the Government in a Public Private Partnership to build out and operate suitable located Transportation Centers. There is clear mutual benefit in this.

“A major part of the problem is that the Transport Authority is issuing licenses and not regulating with any vision. There are some 4000 to 5000 public passenger vehicles terminating in Montego bay daily, but the terminal centre does not even have the capacity for 700 units. The failure of the authorities to establish adequate facilities and control the influx of unregulated or robot taxis in the system have resulted in parking violations and a continuous cat and mouse game with the Police and Transport Authority officers. This fuels allegations of corruption against members of both state entities, who are seen as enablers of the chaos on the roadway. The facilities provided are woefully inadequate based on the number of vehicles operating in the parish and the enforcement is weak. The routes currently terminate anywhere in the city and unless we have a proper transportation system it will never be solved.” Deon Chance, President St. James Taxi Association.

According to the Vision 2030 Jamaica – National Development Plan additional transport centres are planned for other areas of the island, although these are not directly under the Ministry’s portfolio. The Urban Development Corporation (UDC) is spearheading plans for a Transport centre in Downtown Kingston. Significantly, there are also proposals by Local Government Authorities to construct municipal transportation centres in areas such as Spaldings, Clarendon and Darliston, Westmoreland.

4. Professionalization of the sector: Making public transportation more acceptable as a viable career choice and helping younger people make a success of the public transport trade is key to NTAG’s vison for 2030. Supporting the development of new ideas, and celebrating achievements by Transporters is also crucial to this development.

“I see a public transportation system where the players in the industry will understand that this is not just a means to ‘eat a food’. It is a business that we are delivering and we must be able to provide the highest standard of public transportation.”
Willard Hylton Managing Director Transport Authority

5. Routes: NTAG’s view is that while routes will continue to be determined by the Transport Authority based on national population requirements, entrepreneurs and investors will be able to apply for other routes they would like to operate on. Routes should not be exclusive, allowing more than one company to operate on the route. This allows for healthy competition and importantly provides the public with real choice in transportation services islandwide.

7. Fare Structure: To ensure an open free market with fares, NTAG believes operators should offer clearly differentiated services so as not to charge the same fare on the same route. Fares must be noticeable and distinctly different.

Different route prices will be encouraged by NTAG, encouraging investors to establish and operate differentiated services in support of price differences. This will allow the consumer to have choices and for operators to compete on service and customer satisfaction.

Importantly NTAG sees the system of differenced route prices as a self-check mechanism that will encourage competition and discourage price fixing and collusion in price setting.

8. Application for routes:

Taxi Associations: There is a widespread view within the sector that the vast majority of the current taxi associations are not delivering the expected value and type of services intended.

The Transport Authority engages and uses the over 30 route taxi associations islandwide to help manage the annual renewal and application for new operating road licences. The Associations as member organsions are to also provide other member services and benefits, which drivers and conductors claims many do not do.

As such NTAG is proposing that the current association system be replaced to one using technology and registered limited liability companies, with board-based ownerships in the form of shareholdings from its members.

Transport Authority will therefore monitor and regulate the sector through Registered Limited Liability Companies and would allow for applications to be submitted and processed online digitally.

Registered Limited Liability Companies will be able to apply to the Transport Authority for operators licenses for Passenger Services only or Passenger and Courier Services, to be used and deployed as its business model and plan dictates.

Individual Owners, Operators and investors not operating as a registered company will continue to apply to the Transport Authority for individual operator’s license for Passenger Services only or Passenger and Courier Services. This can either be submitted and processed online digitally on an individual basis or through a registered limited liability company.

These individual Owners, Operators, and investors with a valid license in hand can now choose to work with a registered limited liability company that best suits their requirements. Terms and conditions to be agreed between the parties.

Next Part 5: Drivers And Conductors – Inability To Attract And Retain Suitable and Qualified Drivers And Conductors.

Part 3: The Key Stakeholders Required To Make This Plan Work, The Jamaican People- To Achieve Vision 2030 For The Public Transportation Sector A New Business Model Is Needed Now…NTAG

C.H. Johnston Chairman Jamaica Producers Group Limited Has Released The Following Report For The 26-Week Period Ended July 2, 2022.

For the 26-week period ended July 2, 2022 (the “First Half”), Jamaica Producers Group Limited (“JP”) delivered strong results. JP earned consolidated net profits of $1.6 billion from revenues of $14.4 billion. JP increased revenues by 26% over the prior year, with sales and earnings growth in both our business segments – Logistics & Infrastructure (“L&I”) and Food & Drink (“F&D”). Year-to-date net profit attributable to shareholders was $864 million, an increase of 42% over the prior year.

JP Logistics & Infrastructure
The L&I Division is a diversified, multinational logistics group and accounts for the major share of the Group’s net assets and, in turn, its profits. The Division includes our interests in port terminal operations, warehousing and third-party logistics services (Kingston Wharves Limited), freight consolidation and forwarding (JP Shipping Services and Miami Freight & Shipping) and liner services (Geest Line). The Group’s logistics services all have a Caribbean connection but collectively serve a wide range of global markets.

The L&I Division generated profit before finance cost and taxation for the 2022 First Half of $1.9 billion, a 13% increase over the prior year. Divisional revenues of $5.7 billion were up 24% over the same period in the prior year.

The improved performance reflects our strategy to build a diversified Caribbean logistics platform through business development initiatives, capacity expansion and select acquisitions. Our recently acquired UK-based joint venture shipping line — Geest Line — and US-based freight consolidation business — Miami Freight & Shipping – both contributed to the improved profitability of the Division.

JP Food & Drink
JP’s F&D Division is the largest contributor to the revenues of the Group. The Division earned year-to-date profits before finance cost and taxation for the First Half of $283 million on revenues of $8.6 billion. Earnings increased 72% and revenue increased 27% relative to the prior year. The F&D Division comprises our portfolio of businesses that are engaged in farming, manufacturing, distribution and retail of a wide range of food and drink. The Division has production facilities in Europe (the Netherlands and Spain) and the Caribbean (Jamaica and the Dominican Republic) and operates a distribution centre in the United States.

Our JP Farms business continues to lead in banana and pineapple production in Jamaica. Our range of specialty food and drink products includes fresh juices, tropical snacks, frozen foods, fresh fruit and Caribbean rum-based baked goods. A.L. Hoogesteger Fresh Specialist B.V. (“Hoogesteger”) is the largest contributor to the revenues and profits of the Division. This business is a market leader in fresh juice in Northern Europe and serves as a co-packer of juice for major supermarket and food service entities in the Netherlands, Belgium, Scandinavia and Switzerland.

During the year, the Division experienced material increases in costs associated with raw material commodities, personnel and logistics. These cost increases must be recovered, to the extent possible, through increases in selling prices. The initiative to adjust prices to align with market conditions is now well underway, but during the First Half we experienced some margin compression in the instances where we delayed price increases to balance any uncertainty in demand or limits to consumer confidence. However, the adverse impact of reduced margins was more than offset by the benefit of solid volume growth.

Outlook
Jamaica Producers Group Limited has been organised to generate revenues from a diverse range of business lines and, importantly, a diverse range of markets. Our Food & Drink business includes premium and travel retail products, as well as everyday snacks and basic food items. These businesses are aligned to general consumer trends such as the focus on health, convenience and provenance, and they serve markets as diverse as the Caribbean and Caribbean diaspora, Northern Europe, North America and Caribbean travel retail and hospitality.

Our logistics businesses, also operating in Europe, the USA and the Caribbean, handle a wide range of commodities and service a large number of origin and destination markets. Services provided range from shipping and freight forwarding to stevedoring, terminal operations, cold storage and logistics.

We see the diversity of our business as a strength. We are of the view, however, that inflation, supply chain shocks and disruptions to business confidence arising out of war, health-related restrictions, logistics challenges and adverse macroeconomic conditions all present general business challenges in the short term. Our strategy is to build on our core business capabilities in Food & Drink and Logistics & Infrastructure through active engagement and strategic alignment with key customers, efficiency enhancing capital investment projects and selective acquisitions. Core capital investments in our terminal, cranes and warehousing at Kingston Wharves are designed to expand capacity, gain market share and drive
efficiency in our logistics businesses.

Investment in food grade packaging lines, information technology systems, efficiency and hygiene, and health and safety are all expected to bolster the Food &Drink Division in the months ahead.

Based on our acquisition strategy, we will continue to identify other logistics services that support trade with the Caribbean, and Food & Drink businesses in markets that present definite new growth opportunities for the Group. With shareholders’ equity of $18.4 billion (an increase of 9% relative to the prior year) and cash and investments of $10.9 billion, we believe that the JP Group has the balance sheet strength to support this strategy.

More Information CLICK HERE

Part 3: The Key Stakeholders Required To Make This Plan Work

The Jamaican People

The vast majority of the public will tell you that they are dissatisfied with the level of public transportation customer service and experience they receive, and for NTAG this is also a problem that must be fixed if the sector is to grow and fulfil its mandate to the Jamaican people.

“We need to quit treating transportation subsidies as a drain on public funds and instead view them as strategic investments that generate huge social, economic, and environmental returns. If one public service [could] be said to symbolise the frustration driving social unrest, it [was] public transportation”.
Alberto Moreno, former president of the Inter-American Development Bank (IDB)

This public dissatisfaction with the low and poor customer experience in the public transportation sector has led NTAG to establish a clear position and mandate that “Every Jamaican Deserves To Have Access To A Modern Tech Driven Public Transportation Service That Is Safe, Comfortable, Cost Effective, Efficient And Reliable.”

“The more efficient the public transportation becomes is the more efficient workers become; they reach work on time. They do not have to spend two hours or maybe 30 minutes in traffic”
Dr. Lawrence Nicholson The University Of The West Indies

The 2030 Vision as envisioned by NTAG embraces three key elements:

Technology: will significantly improve efficiency within the sector and allow for a more seamless distribution and access to information and service via the smartphone.

A Cashless System: will provide higher levels of security for the Transporters, who are now forced to carry around large wads of cash on a daily basis, making them targets for criminals. This will also allow passengers and customers to conduct transactions via their smartphones and reduce the need to walk with cash.

Scheduled Times: will allow passengers and customers to better plan their departure and arrival times for both business and personal matters with No More Squeeze Up, and On Time Departures. On the courier side this will allow for increased timely and organised delivery schedules.

A week after the Jamaica Urban Transit Company (JUTC) announced that it had repaired nearly 100 buses for the new academic year, commuters said they are still baffled with the lengthy wait times to get to their destinations.

“I have only seen two buses in the 30 minutes and they are coming packed. I brought my daughter to school this morning from 5:00, on the number 16 in Portmore. I am trying to go back home but no JUTC. Anything I can get right now, I will take,”

“A bus should leave town about 7:15 am but I am not seeing that bus. Normally, what I have to do is come out earlier and catch the 6:30 bus because after that you don’t get another bus until 8:30 am. This has been the case from summer — but it is worse now,”

“About an hour now, no bus nuh come. Every week is the same problem. From it reach certain hours — 9:00 am, 10:00 am, or even 1:00 pm, yuh suffer fi get a bus. Sometimes when mi out here mi haffi turn round back, cyaan get no bus and cancel my plans because the time pass; mi cyaan go again,”

The 2030 Vision is also supported by the following 7 Minimum Service Levels For The Customer And Passengers.

1. Availability:
In this world of 24-7 activity, the acceptable availability standard has been raised.
Customers expect information and service at their fingertips; when they need it and
where they need it.

2. Courtesy:
In creating amazing customer experiences, courtesy goes far beyond having nice manners and smiling. There is courtesy in the way our Transporters behave that yes, includes the observable traits of pleasant tone, nice words, welcoming and friendly
body language, high levels of personal hygiene, dress code and appearance and importantly a clean vehicle among other things.

3. Consistency:
Customers appreciate consistency in service and services. This poses a challenge
when Transporters go out of their way or bend a policy to please a customer.

4. Accuracy:
Providing and communicating correct information to customers is imperative to deliver at least the minimum level of service. Customers and passengers will make decisions and act upon the information they receive, and receiving inaccurate information could potentially make a customer go down a very wrong and inefficient
path…leading to poor customer experiences.

5. Responsiveness:
Readily reacting to customers and passengers in a timely manner to their needs or requests, and consistently communicating progress of this request is very important to them. No one wants their requests to go into an abyss, void of communication or acknowledgement.

6. Efficiency:
The efficient use of resources whether it be human, financial, time, etc. will inevitably lead to delivering great service to our customers’ and passengers.

7. Safety and Security:
Peace of mind is very important to our customers’ and passengers, and so they expect at all times to Experience Safe, Comfortable, Economical, Efficient & Reliable Service.

NTAG will ensure that all Transporters go through an Introduction and Familiarization session before joining the team as a Transporter. The sessions cover the role and responsibility of the Transporter to the passenger, how to use the Smartphone and Application, customer service and expectations, and basic business skills among other things. All relevant documents must be submitted and be approved by NTAG in order to make the Driver Active as a Transporter.

Next Part 4: The Key Stakeholders Required To Make This Plan Work – Investors and Owners

Next Part 4: The Key Stakeholders Required To Make This Plan Work – Investors and Owners – To Achieve Vision 2030 For The Public Transportation Sector A New Business Model Is Needed Now…NTAG

Part 2: Public Transportation Sector Cannot Survive On One Foot – To Achieve Vision 2030 For The Public Transportation Sector A New Business Model Is Needed Now…NTAG