Part 2 Public Transportation Sector Cannot Survive On One Foot!

NTAG takes the firm position that the public transportation sector cannot survive on one foot! i.e. passenger fares. This as one means it will always need support to stand-up strong and independent.

NTAG’s view and a key feature of its Vision 2030 plan is that the public transportation sector can survive on two feet! One that combines the opportunity to derive income from passenger fares and courier services. According to NTAG multiple revenue streams will allow for a more profitable transportation sector, and relieve it of the need to frequently seek and require government support to stand-up strong and independent.

“A taxi owner is a business operator, so in applying for the fare increase the operators submitted their income and expenditure statements, which indicate they are operating at a loss. Bear in mind all our overhead expenses are pegged to the US dollar, and I don’t need to tell you about the devaluation of our dollar right now. Every single week we go to the pumps we pay an increase in fuel costs. We have to fit [fitness certification] our vehicles twice per year, unlike a private vehicle operator who only has to do it once per year. We have to do it twice to ensure our vehicle is fit and roadworthy to carry passengers. Our insurance costs triple or sometimes quadruple what private insurers pay. Where do we get the money from to pay for all these expenses? We have to service our vehicles regularly. Where do we get the money? It’s the fare that we charge, that is our income, that is our revenue.”
Sophia Campbell Head Route Taxi Association of Jamaica

Importantly, and a point which should be of significant interest to the Minister of Transport and the Minister of finance is NTAG’s argument that this will alleviate the frequent calls for fare increases. With the opportunity for increased income from multiple revenue streams from Rides and Delivery services, calls for fare increases can be tempered or even eliminated, removing the political pressure. This political pressure to fix and control fares is at the core of the problem plaguing the sector NTAG argues.

“Meanwhile, taxi operators, who it is said are providing the subsidy that the Government fails to in order to better meet the demands of its creditors, are clamouring for a fare increase. Enter Uber and the competition has tightened. But the Government is in a deep dark hole of policy failure. Any massive increase in bus and taxi fares will bring undue additional hardships on poor people, cause the “independent” Bank of Jamaica (BOJ) to miss its inflation target, be damaging to the economy, could result in social unrest, and could be politically disastrous. Taxi drivers knowing that badness pays are flexing their muscles.”
Audley Rodriques has served as Jamaican ambassador to South Africa, Kuwait, and Venezuela.
https://www.jamaicaobserver.com/columns/inequality-and-the-public-transportation-system/

The introduction of technology to better manage underutilized space and capacity to increase income and efficiency can yield significant national and individual financial benefits, resulting in lower prices to the Jamaican people the NTAG plan argues.

The NTAG plan also points out that the public transportation sector can play a far more significant and strategic role in the economic and commercial development of Jamaica, and is grossly underutilised asset. The public transportation sector, NTAG argues, can accelerate economic development by offering same day delivery to homes and places of business, allowing brick and mortar stores and ecommerce websites to offer this service to their customers. This has the effect of reducing the cost of delivery, resulting in lower prices of goods and services.

The NTAG 2030 National Transportation Business Model seeks to incorporate and integrate into a national logistics transportation and delivery solution.

The public transportation sector can be easily integrated into what NTAG describes as the RedPlate National Logistics Transportation and Delivery Solution, capitalizing on the vast amounts of underutilized space and capacity in both public transportation and commercial vehicles, allowing for more diverse income streams, that are more profitable than even carrying passengers.

The proposed RedPlate National Logistics Transportation and Delivery Solution incorporates all forms of public and commercial transportation including Rural Stage Carriages/Urban Stage Carriages/ Route Taxis/ Express Carriages/ Hackney / Contract Carriages & Commercial Carriage (green plates).

The RedPlate National Logistics Transportation and Delivery Solution will be operating through Five (5) Main Connection Hubs located in Kingston, Ocho Rios, Mandeville, Savanna-La-Mar and Montego Bay with daily time scheduled routes. Members of the public and business owners operating online or offline will have the opportunity to offer same delivery to anywhere in the island based on set departure and estimated arrival times.

The service will also operate through strategic pickup and drop off locations such as Service Stations on main roads, which may be farther from town centers, providing other RedPlate Rides with connecting revenue opportunities.

According to NTAG multiple revenue streams will allow for a more profitable transportation sector, and relieve it of the need to frequently seek and require government support to stand-up strong and independent.

The National Transportation Alliance Group Limited (NTAG) is already in advanced discussions with the Transport Authority for a special operating license to allow both Hackney and Route taxis to formally and legally carry third party packages and cargo. This is not currently allowed under the current licence arrangements.
Access to these updated or new licensees to allow for this multiple revenue streams, supported by changes in Government policy will be required immediately.

Part 3: The Key Stakeholders Required To Make This Plan Work

Part 3: The Jamaican People Deserves Better – To Achieve Vision 2030 For The Public Transportation Sector A New Business Model Is Needed Now…NTAG

Part 1: Fish or Fowl – When It Comes To Fare Fixing, Are We In The Public Or Private Sector? – To Achieve Vision 2030 For The Public Transportation Sector A New Business Model Is Needed Now…NTAG