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Samsung Launches Biggest U.S. Campaign to Date for Galaxy S III
A big component of the campaign will be the use of movie theaters, as Samsung wanted to be where consumers typically frequent in the summertime and “make sure Samsung was there in an innovative and never been done before way,” said Mr. Wallace. Rather than just run ads before a film, Samsung will run 3-D games using Kinect-like technology that the company had to develop specifically for the execution. Essentially, sensors will be installed in 55 theaters that will detect audience movements which will control a game on the screen.
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