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Jamaica’s Tourism Minister Satisfied With Airport Preparations For Tourists

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Photo caption: Minister of Tourism, Hon. Edmund Bartlett (centre), makes a point to Chief Medical Officer, Dr. Jacquiline Bisasor-McKenzie (left); and Permanent Secretary in the Ministry of Health and Wellness, Dunstan Bryan, during a visit to the Sangster International Airport in Montego Bay on June 14, to look at the preparations made to welcome visitors to the island.

 

Minister of Tourism, Hon. Edmund Bartlett, says he is satisfied that adequate systems have been put in place at the Sangster International Airport for the return of visitors to the island.

He was speaking to JIS News following a visit to the airport in Montego Bay on Sunday (June 14) along with officials from the Ministry of Health and Wellness and tourism stakeholders.

Jamaica is set to welcome its first set of tourists on Monday (June 15), since the closure of the country’s borders to international travel on March 24 as part of measures to contain local transmission of the coronavirus (COVID-19). Between 5,000 and 6,000 visitors are expected up to June 30.

“We had a walk-through of all areas of the airport through which the passengers will travel – with special emphasis on Immigration and Customs – before being tested for signs of the coronavirus prior to departing the airport for their respective vacation spots,” Minister Bartlett told JIS News.

“I am confident that the logistics are in place to enable as seamless a process as is possible for the dawning of a new era in tourism,” he added.

Minister Bartlett told JIS News that measures have been introduced at the airport to facilitate social distancing consistent with stipulated health protocols.

“Furnishings within the airport have been rearranged, while there is technology to capture the temperature of passengers and sanitisation stations installed to satisfy health requirements under COVID-19,” he noted.

He commended all partners and players, whom, he said, “have been working overtime to make sure that all parts come together effectively.”

“We are really hoping that our locals and visitors alike will have an experience that they will be comfortable with while bearing in mind the many challenges posed by this pandemic. This is a very unique situation and we are doing our best to manage it properly,” he said.

“We also ask for understanding that this is not perfection, but, certainly, what we have done is to put in place that which will enable a start on which we can now continue to work,” he added.

Minister Bartlett told JIS News that the reopening of the country to tourists is a crucial step in securing the economic well-being of the country and its residents.

“Our economy stands to lose more than $145 billion for the year if tourism is not reopened – $38 billion for the public sector and $107 billion for the industry. If you were to think about that on a daily basis, that is $400 million per day,” he pointed out.

He noted, further, that “350,000 workers are involved in the tourism sector. Those workers need to work, they need income and, importantly, 93 percent of the tourism workers we surveyed want or need to return to work”.

He said workers across nearly every industry in Jamaica will benefit from the re-opening of the sector, citing banks and insurance companies as important parts of the tourism ecosystem.

“It is based on these factors that we have decided to reopen our borders to tourism. However, we are committed to reopening in a safe and controlled manner to protect our most treasured asset – our people,” Mr. Bartlett said.

Source JIS

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Minister Bartlett Endorses Spatial AI Technology for Advancing Tourism Stakeholder Development

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Photo: Okoye Henry

Tourism Minister, Hon. Edmund Bartlett (centre), is joined by Executive Chairman, Sandals Resorts International, Adam Stewart (left), and President, EON Reality, Mats Johansson, as he interacts with Spatial AI technology at Sandals Royal Plantation in Ocho Rios, St. Ann, on Thursday (October 5). The occasion was the launch of the EON Reality and Sandals Corporate University (SCU) training and development partnership.

Spatial Artificial Intelligence (AI) technology is poised to revolutionise training in Jamaica’s tourism industry through virtual and augmented reality platforms for enhancing the education and professional development of staff and stakeholders in the sector.

Tourism Minister, Hon. Edmund Bartlett, endorsed the transformative potential of the technology while addressing the launch of the EON Reality and Sandals Corporate University (SCU) training and development partnership at Sandals Royal Plantation in Ocho Rios, St. Ann, on Thursday (October 5).

“We gather to celebrate the launch of the SCU and the EON Reality XR platform as a milestone innovation that has the potential to dramatically reshape the education and training landscape in the tourism sector and other industries,” Mr. Bartlett stated.

“This is because it focuses on the use of virtual augmented mixed and extended reality, and this will help to fundamentally transform the methods by which we acquire knowledge and exchange training,” he added.

The collaboration promises to impact Jamaica and the Caribbean on a wide scale, with the potential to target over 10,000 employees for upskilling according to the Minister.

Additionally, he said the interactive and immersive approach contributes to securing the future of tourism by equipping the workforce with the skills and knowledge needed to excel in an ever-evolving industry.

“In the current era, characterised by rapid technological changes, endeavours such as the SCU and EON partnership will guarantee Jamaica’s sustained position in tourism as a global leader in education and training,” Mr. Bartlett outlined.

“What we are doing in Jamaica is truly creating the space for leadership. The goal is not to merely establish a platform but, more importantly, it is to herald the advent of a new paradigm in education transformation,” he added.

SCU, as part of the Sandals Resorts International brand, holds an esteemed place in the hospitality sector.

Through the unique adult education programme offered by SCU, team members have access to comprehensive hospitality-specific training and academic qualifications.

The use of EON Reality’s innovative solutions across these diverse programmes demonstrates the versatility of the EON AI Assistant in facilitating learning and teaching across various subject areas.

Executive Chairman of Sandals Resorts International, Adam Stewart, pointed out that learning has always been and will continue to be at the heart of what defines Sandals and its subsidiaries.

He said the brand is built on human interaction, noting that amidst all the changes, the core of their service remains “person to person, smile to smile”.

“So, my job has been to follow through on what started many, many years ago, to assemble the most extraordinary team of visionaries and find most extraordinary platforms to be able to execute on that dream,” Mr. Stewart explained.

“This [partnership] is going to help so many Caribbean nationals, hopefully starting here, but expanding right through the wider Caribbean and far beyond Sandals Resorts International, so [that] we can train our people and uplift them,” he added.

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S Hotel in Montego Bay Ranked as One of the Best Globally

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Minister of Tourism, Hon. Edmund Bartlett, says the Montego Bay based S Hotel’s ranking as one of the best hotels in the world speaks volume as to how brand Jamaica is being viewed in the international marketplace.

Speaking to JIS News following a function in St. James over the weekend (October 8), Mr. Bartlett said the fact that the ranking was coming from Conde Nast Traveler, the world’s foremost travel magazine, makes the honour even the more special.

“Conde Nast Traveler is the Forbes Magazine of the hospitality sector… . If they say you are a big deal, then it simply means you are top-tier stuff,” Mr. Bartlett said.

“Of note and equally significant is that Conde Nast Traveler also ranked the S Hotel as the number-one hotel in the Caribbean and Central America. This is huge and must be celebrated. This is a big win for the S Hotel and, by extension, Jamaica’s tourism product,” he added.

A Jamaican-owned, managed and staffed and a relative newcomer on the Jimmy Cliff Boulevard, more popularly known as the Hip Strip, the S Hotel came in at number 16 on the magazine’s 2023 Best Hotels in the World Readers’ Choice Awards.

The New York City, United States-headquartered Readers’ Choice Awards, and which has been running for 36 years, had some 526,518 participants deciding on the hotel rankings, a list that was dominated by world-renowned brands such as the Ritz Carlton, Four Seasons, Peninsula and Shangri-La resorts, among other international giants.

“It is an impressive ranking for a hotel that opened in 2019, a year before the onset of the COVID-19 pandemic. S Hotel is Jamaican in every sense and they are known to be very meticulous in their operations. It is good to see Jamaica’s higher-end resorts getting this attention – the emphasis on Jamaican culture, first-rate service and that family feeling is gaining a lot of traction. Kudos to the phenomenal team there for continually striving for perfection,” Mr. Bartlett said.

Conde Nast, in commenting on S Hotel’s high ranking amongst the world’s best said: “At S Hotel you get the laid-back vibe of a stay in Jamaica with a bit of South Beach, Florida glitz – they even line the deck of their sleek pool with some of the island’s famous white sand.

If that isn’t enough sand for your liking, the hotel also offers private access to idyllic Doctor’s Cave Beach and its gentle surf.

“Inside, the ocean-view rooms are big enough to pass for apartments in some big cities. And they lay a minimalist black and white colour scheme over a beachy aesthetic (lots of wicker furniture, including covering the bathtub) that will leave you feeling maximally relaxed. If it doesn’t, there’s always the Irie Baths and Spa, which has three underground plunge pools (hot, warm, and cold) that provide kinetic energy therapy and send you out feeling totally relaxed, in addition to the usual massages and skin treatment options,” Conde Nast added.

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Business Travel Tourism on the Rise In Jamaica

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Director of Tourism, Jamaica Tourist Board, Donovan White, says Jamaica is experiencing a surge in business travel, which is on its way back to pre-COVID levels.

He informed that the country’s meetings, incentives, conferences, and exhibitions (MICE) sector is on the rise.

MICE tourism refers to business-related events that are planned, and professionals from the related sector are brought together in a hospitality setting.

Speaking at the Caribbean Meeting and Incentive Travel Exchange (CMITE) Breakfast held at the Secrets Wild Orchid Resort in Montego Bay, St. James, on Tuesday (August 22), Mr. White noted that “business is back, and in-person events are once again being well attended”.

“We here in Jamaica could not be more pleased, as group business has long been a key component of our strategy for the development and growth of the island’s tourism product,” he stated.

The Director of Tourism pointed out that while MICE travel is not measured by percentages due to the varied sizes of the groups and the dynamic nature of meetings, tourism stakeholders have been reporting bookings for large groups, several months ahead of time.

“All our partners are beginning to report that they are [seeing] in their reservations, six months, 12 months, and 18 months ahead for large groups coming back to Jamaica, and that is an extremely good sign for our forecasting ability of arrivals to the destination,” he stated.

The CMITE meetings, which were hosted by wellness brand Questex on the island, connects North American meeting planners and incentive buyers with leading Caribbean and Mexico-based suppliers to foster meaningful industry relationships.

While noting that the island is pleased to have been chosen to host CMITE for the third time, Mr. White outlined that Jamaica has put in the work to ensure that it could once again host meetings of this nature.

“It’s the kind of market that’s built on a lot of sensitivity, so we’ve worked very hard over the last two and a half to three years since COVID, to rebuild Jamaica’s appetite for business travel, meetings, and conventions,” he pointed out.

“Our hotels have adequate meeting spaces, and our partners who are interested in this segment of the market have ensured that their hotels have the necessary facilities to accommodate small, medium, and even 600-person groups,” he added.

The objective of the CMITE series of meetings is to promote Jamaica as a warm-weather destination of choice with the personnel, infrastructure, and strong cultural appeal that will result in reservations for meeting and incentive groups.

More than 40 buyers and planners are participating in the meetings, which are being held from August 21 to 24.

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Adoption of Blue Ocean Strategy Can Revolutionise Tourism Sector…..Edmund Bartlett.

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Adoption of the Blue Ocean Strategy has the potential to revolutionise Jamaica’s tourism industry in ways that will differentiate the island from its regional competitors, says Minister of Tourism, Hon. Edmund Bartlett.

He said that implementation of the strategy will not only stimulate economic growth by attracting new investments and increasing visitor spending but will, in turn, create employment opportunities across various sectors.

The Minister was speaking at the graduation ceremony for the Central Jamaica Social Development Initiative (CJSDI) North West Manchester Youth Entrepreneurship Training, at the Tropics View Hotel, Hatfield, Manchester, on August 17.

The Blue Ocean Strategy, developed by Professors W. Chan Kim and Renée Mauborgne, suggests that businesses can achieve remarkable success by identifying and capturing untapped market spaces, termed ‘blue oceans’.

“By creating unique and differentiated offerings, Jamaica can stand out in a crowded global market. This will attract travellers seeking novel experiences and position the country as a premier destination for sustainable tourism,”

These blue oceans represent areas where competition is low or nonexistent, allowing businesses to create and capture new demand by focusing on differentiation and innovation rather than competing in overcrowded market spaces.

These organisations can secure long-term growth and profitability.

“By creating unique and differentiated offerings, Jamaica can stand out in a crowded global market. This will attract travellers seeking novel experiences and position the country as a premier destination for sustainable tourism,” the Minister told graduates, parents and other stakeholders.

“By emphasising Jamaica’s cultural heritage and promoting community involvement, the strategy will help preserve and celebrate the island’s rich traditions while providing authentic experiences for visitors,” he added.

Mr. Bartlett said that by targeting new customer segments, the Ministry aims to identify untapped markets, such as adventure tourism, wellness tourism, and eco-tourism, to attract a diverse range of travellers with varied interests, noting that by catering to niche segments and developing tailored experiences, Jamaica can meet the evolving demands of modern travellers.

He said that by pursuing strategic partnerships, the Tourism Ministry also plans to foster collaborations between the public and private sectors, local communities and international stakeholders.

These partnerships, he said, will enable Jamaica to leverage expertise, resources, and investments to drive innovation and support sustainable development initiatives.

Mr. Bartlett added that future trajectory would support the Government’s aim to break away from traditional tourism approaches and create untapped market spaces, allowing the country to thrive in an era of increased global competition.

“This bold move will generate significant excitement and anticipation within the industry, as experts recognise the potential for Jamaica to become a global leader in sustainable tourism,” he said.

“By implementing eco-friendly practices, protecting natural resources, and supporting local communities, the country can differentiate itself and attract conscious travellers seeking responsible and ethical experiences,” the Minister added.

Forty youth entrepreneurs from across Manchester who have been trained in the principles of effective business operation since April 2023 graduated from the CJSDI Entrepreneurship Training Programme.

The programme’s main aim is to provide the graduates with the skills to transform fledgling businesses into successful entities that meet global standards and give graduates small grant funding to support their entrepreneurial goals.

The training was conducted in partnership with other public agencies, such as the HEART/NSTA Trust, Rural Agricultural Development Authority (RADA), Jamaica Business Development Corporation (JBDC) and the Companies Office of Jamaica (COJ).

By: , JIS

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Tourism Ministry to Conduct Economic Impact Study on Proposed Hotel Room Developments

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A Tourism Economic Impact Study is to be conducted to identify the economic, fiscal, social and environmental impact of the development of an additional 15,000 to 20,000 hotel rooms to augment Jamaica’s existing stock.

This exercise will be spearheaded by the Ministry of Tourism, Portfolio Minister, Hon. Edmund Bartlett, announced as he closed the 2023/24 Sectoral Debate in the House of Representatives on Tuesday (June 20).

He said the study’s objectives are to identify and evaluate the potential impact of the proposed developments on gross domestic product (GDP); foreign exchange earnings; investment; government revenue and expenditure; income and employment (direct and indirect); and key related sectors such as agriculture, construction, manufacturing and entertainment.

The study is also intended to identify and evaluate the potential impact of the proposed developments on infrastructure needs; the environment; and individuals (particularly in relation to housing, transport, and recreation); and provide recommendations to mitigate potential negative impacts while capitalising on positive effects, as well as a credible, rigorous evidence base to inform public awareness of the value of the tourism industry to Jamaica.

“This is the most substantial increase in room stock over the shortest period of time in Jamaica’s history. It represents a uniquely transformative moment. We must seize the moment to obtain the maximum social and economic benefit,” Mr. Bartlett said.

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