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Jamaica’s Tourism Earnings Expected To Exceed US$4 Billion This Year

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Jamaica’s tourism earnings are expected to be “significantly higher” this year, exceeding pre-COVID-19 levels, says Tourism Minister, Hon. Edmund Bartlett.

“We are looking now at earning in excess of US$4 billion this year, which would exceed 2019 figures by US$500 million to US$600 million,” he noted.

He said that visitor arrivals, including from cruise, are projected to be above three million, which is similar to 2019 figures.

“So, all in all, tourism is looking good,” the Minster said.

“We are making sure that the industry is [playing] its key growth role in the wider Gross Domestic Product (GDP) growth arrangement,” he said, noting that priority is also being placed on ensuring that the sector is more inclusive, and provides for the well-being of Jamaica as a whole.

The Minister was speaking at a recent Think Tank at the Jamaica Information Service (JIS) head office in Kingston.

Director of Tourism, Donovan White, who also addressed the session, noted that visitors are staying longer in the destination, being more immersive and are spending more.

“In 2019, our average length of stay would have been somewhere around 6.9 nights. In 2022, we are just over eight nights per visitor,” said Mr. White, adding that the average daily rate in 2019 was approximately US $168 per person, per day while in 2022, the rate is US $180 per person, per day.

He noted that during the extended stay, visitors are going to more restaurants, bars, parties, events and are buying more craft and taking more tours.

Meanwhile, the Ministry of Tourism will observe Tourism Awareness Week from September 25 to October 1, under the theme: ‘Rethinking Tourism’.

A series of activities have been organised to include a church service and the virtual Edmund Bartlett lecture series on Sunday, September 25; the ‘Style Jamaica’ runway show on Monday, September 26; a tourism opportunities visionary symposium on Tuesday, September 27; a youth forum on Wednesday, September 28; a special virtual knowledge forum on Thursday, September 29; the official launch of the innovation-based tourism incubator on Friday, September 30; school speaking engagements from Monday, September 26 to Friday, September 30; a tourism stakeholder engagement activity and a youth poster competition.

 

Travel and Lifestyle

Several Hotel and Port Investments Slated for the Greater Falmouth Jamaica Area

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Investments in hotel infrastructure totalling some US$625 million is expected to be made in the greater Falmouth area of Trelawny, for the construction of three new properties and one expansion over the next few years.

Speaking at the Friends of Falmouth symposium held at the Major Owens Wellness Centre in Brooklyn New York, on May 26, Consul General to New York, Alsion Wilson said, Trelawny currently has approximately six large hotels and a total capacity of 3,906 beds.

“These exciting additions, including establishments like Harmony Cove with 1,000 rooms, Planet Hollywood Royalton with 650 rooms, RIU Aquarelle with 753 rooms, and Excellence Oyster Bay with 50 new rooms, will bring the total number of hotel rooms in the Trelawny area to an impressive 3,700,” Mrs. Wilson said.

She noted that the historic town is expected to benefit from renewed investments in near-port activities, aimed at fostering greater integration between the town and the port.

“These initiatives are designed to enhance the overall attractiveness of Falmouth to both cruise and land-based visitors, ensuring a vibrant and engaging experience for all,” the Consul General stated.

PHOTO: DERRICK SCOTT
Consul General to New York, Alsion Wilson (right), welcomes His Worship the Mayor of Falmouth, Colin Gager to the City of New York, at the Friends Falmouth symposium, held at the Major Owens Wellness Centre in Brooklyn New York, on May 27.

Mrs. Wilson also informed that Port Authority of Jamaica (PAJ) is committed to repositioning the historic Falmouth port, to leverage the current boom in the fiercely competitive global cruise market.

“This involves significant investments in new projects and infrastructure. One notable undertaking is the development of a new township on 50 acres of reclaimed land adjacent to the port. This environmentally friendly and people-focused township will complement the town’s existing Georgian origins, while embracing a modern vision,” she stated.

“The socio-economic benefits brought about by the port’s establishment, have been truly remarkable. Over the past ten years, the port has welcomed around seven million passengers, averaging approximately 550,000 passengers annually, excluding the challenging years of 2020 and 2021 due to the global Covid-19 pandemic. Such numbers signify the immense potential of the Falmouth port as a catalyst for economic growth and development in the region,” the Consul General added.

According to the Jamaica Tourist Board’s Annual Travel Sta-tis-tics, the average spends per cruise passenger increased from US$71 in 2011 to US$100 in 2020.

Mrs. Wilson said this upward trend reflects the growing attractiveness of Falmouth as a destination, and highlights the economic benefits experienced by local businesses and entrepreneurs.

She urged members of the Trelawny Diaspora to “unite to lobby for the preservation of this historical town, collaborating with citizens and city officials alike to ensure that the essence of Falmouth remains intact”.

“By doing so, we can guarantee that future generations will have the opportunity to explore and appreciate the remarkable cultural heritage that Falmouth offers,” the Consul General said.

She also urged the Friends of Falmouth Symposium to look at, among other things, how to ensure the parish of Trelawny can benefit and continue its economic climb.

“I implore you to identify avenues for linkages between farmers and the growing hotel sector. Ensure that residents are trained to take advantage of new employment opportunities at all levels and not just low skilled jobs. You who are from Falmouth have a duty to ensure that you get involved,” Mrs. Wilson said.

The Friends of Falmouth symposium and brunch was held as part of the annual Trelawny reunion weekend.

To compliment the symposium and brunch, Friends of Falmouth also launched a mega fundraising raffle in aid of the Falmouth Infant School, for which the grand prize is a seven-night stay for two, at the all-inclusive Jewel Grande Montego Bay Resort and Spa.

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Businessuite Markets

We had a strong start to 2023. In Q1, Nights and Experiences Booked hit a record high with over 120 million….Chesky

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Airbnb, Inc. (NASDAQ: ABNB) Chief Executive Officer, Brian Chesky, has released the following Q1 2023 Shareholder Letter (edited)

Revenue of $1.8 billion grew 20% year-over-year (24% ex-FX). Net income was $117 million—our first profitable Q1 on a GAAP basis. Adjusted EBITDA was $262 million while Free Cash Flow was $1.6 billion, growing 32% year-over-year. We are now twice the size as we were before the pandemic on both a GBV and revenue basis—and with considerably higher profitability and cash flow.

Looking ahead, we remain focused on our three strategic priorities:

• Make hosting mainstream. Traveling on Airbnb is mainstream. We want hosting to be just as popular. To achieve this, we are raising awareness around hosting, making it easier to get started, and providing even better tools for Hosts. We have seen great results from our efforts. In every quarter over the last two years since we went public, we’ve seen acceleration in the year-over-year growth of our total active listings (excluding China). In Q1, total active listings grew 18% compared to the same prior year period, up from 16% in Q4 2022.

• Perfect the core service. We want people to love our service, and that means obsessing over every detail. Millions of people have given us feedback on how to improve Airbnb. Recently, we’ve received a lot of input about rising prices. In today’s economic environment, it’s more important than ever to provide affordable stays for guests. We’ve listened. Last week, we introduced over 50 new features and upgrades as part of our 2023 Summer Release—including Airbnb Rooms, an all-new take on the original Airbnb, improved pricing tools, transparent checkout instructions, and more.

• Expand beyond the core. We have some big ideas for where to take Airbnb next. This year, we’re building the foundation for new products and services that we plan to launch in 2024 and beyond. At the same time, while Airbnb is in over 220 countries and regions, we’re still under-penetrated in many markets. As a result, we’ve increased our focus and investments in less mature international markets and are seeing great results. Due to these efforts, Brazil and Germany have become two of our fastest growing markets and we’re excited to expand the playbook around the world.

Q1 2023 Financial Results
Here is a snapshot of our Q1 2023 results:

• Q1 revenue of $1.8 billion was our highest first quarter ever. Revenue grew 20% year-overyear (24% ex-FX) driven by solid growth in Nights and Experiences Booked and stable Average Daily Rates (“ADR”).

• Q1 net income of $117 million was our first profitable Q1. Net income was $117 million in Q1 2023 compared to a net loss of $19 million in Q1 2022. This increase was primarily due to our revenue growth, expense discipline and interest income. In Q1 2023, we delivered a net income margin of positive 6%, up from negative 1% in Q1 2022.

• Q1 Adjusted EBITDA of $262 million was a record first quarter. Adjusted EBITDA in Q1 2023 increased 14% compared to $229 million in Q1 2022. This improvement in Adjusted EBITDA demonstrates the continued strength of our business and discipline in managing our cost structure. Adjusted EBITDA margin was 14% for Q1 2023, relatively stable from 15% in Q1 2022.

• Q1 Free Cash Flow of $1.6 billion was our highest ever. Q1 2023 net cash provided by operating activities was $1.6 billion, up from $1.2 billion in Q1 2022. The increase in cash flow was driven by revenue and bookings growth as well as net margin expansion. Our TTM FCF was $3.8 billion, representing a FCF margin of 44%.2

Our TTM Free Cash Flow generation enabled us to repurchase $2 billion of our common stock over the same time period. In total, our share repurchases since the start of our buyback program in August 2022 have helped to reduce our fully diluted share count from 706 million in Q1 2022 to 697 million at the end of Q1 2023. We’re announcing today that our Board of Directors approved a new share repurchase authorization of up to $2.5 billion of our Class A common stock.

Business Highlights
Our strong quarter was driven by a number of positive business trends:

• More guests are traveling on Airbnb than ever before. Nights and Experiences Booked grew 19% in Q1 2023 compared to a year ago. Even with continued macroeconomic uncertainties, we have seen our highest number of active bookers, demonstrating both loyalty from our returning guests and a growing base of first-time bookers. Our current backlog of nights is approximately 25% stronger than a year ago.

• Guests are traveling overseas and returning to cities. Cross-border nights booked grew by 36% in Q1 2023 compared to a year ago. We were particularly encouraged by the continued recovery of Asia Pacific as nights booked in Q1 2023 increased over 40% year-over-year. We saw international travel from other regions to Asia Pacific increase 160% during the quarter compared to Q1 2022. In addition, cross-border nights booked to North America increased on a sequential basis, with 34% year-over-year growth in Q1 2023 relative to 31% a quarter ago. Cross-border nights booked to North America also increased on a sequential basis, with 34% year-over-year growth in Q1 2023 relative to 31% a quarter ago.

In addition to the strong cross-border growth, we saw more guests return to cities. High-density urban nights booked increased by 20% in Q1 2023 compared to the same prior year period.

• Guests are continuing to use Airbnb for longer stays. Nights from long-term stays (28 nights or longer) were 18% of total gross nights booked in Q1 2023. Over the past three years, we’ve seen new use cases emerge as guests across all regions and age groups use Airbnb for long-term stays.

• Supply growth continued to accelerate. We grew supply 18% compared to Q1 2022.3 We observed double-digit supply growth across all regions and market types, with the fastest growth in North America and Latin America. Urban and non-urban supply also grew 18% year-over-year.

For More Information CLICK HERE

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Businessuite Markets

2022 Was Another Record Year For Airbnb.

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Airbnb CEO and co-founder Brian Chesky has released the following (edited) Q4 2022 Shareholder Letter

2022 was another record year for Airbnb. Revenue of $8.4 billion grew 40% year over year (46% ex-FX). Net income was $1.9 billion—making 2022 our first profitable full year on a GAAP basis. Adjusted EBITDA was $2.9 billion while Free Cash Flow was $3.4 billion, growing 49% year over year.

Guest demand remained strong throughout 2022. All regions saw significant growth in 2022 as guests increasingly crossed borders and returned to cities on Airbnb.

Supply growth was also strong in 2022. We ended the year with 6.6 million global active listings, which is over 900,000 more listings than we had in the beginning of the year, excluding China. This growth was driven by our global network, where demand drives supply, as well as product innovations that continue to attract new Hosts.

Looking forward to 2023, we’re seeing strong demand in Q1, indicating that consumer confidence to travel remains high. This year, we’re focusing on three strategic priorities:
• Make hosting mainstream. If you’re reading this letter, you have likely traveled on Airbnb or know someone who has. We want hosting on Airbnb to be just as popular. To achieve this, we will continue to raise awareness around hosting, make it easier to get started, and provide even better tools for Hosts.

• Perfect the core service. We want people to love our service, and that means obsessing over every detail. Based on feedback from our guests and Hosts, we’re making a large number of upgrades to our service this year—improving community support, making it easier to find the right home for you, delivering greater value, and much more.

• Expand beyond the core. We have some big ideas for where to take Airbnb next, and this year we will build the foundation for future products and services that will provide incremental growth for years to come.

As we continue to innovate and grow, we’re excited to share this journey with you.

Q4 and Full-Year 2022 Financial Results
Here is a snapshot of our Q4 and full-year 2022 results:
• Q4 revenue of $1.9 billion was our highest fourth quarter ever. Revenue grew 24% year-over-year (31% ex-FX) driven by solid growth in Nights and Experiences Booked. For the full year 2022, revenue increased 40% year-over-year (46% ex-FX) to $8.4 billion driven by the increase in demand and Average Daily Rates (“ADR”).
• Q4 net income of $319 million was our most profitable fourth quarter ever. Net income improved by $264 million compared to Q4 2021 primarily due to our revenue growth and expense discipline.

In Q4 2022, we delivered a net income margin of 17%, up from 4% in Q4 2021. For the full year 2022, we generated $1.9 billion of net income—our first profitable full year. This compared to a net loss of $352 million for the full year 2021.

• Q4 Adjusted EBITDA of $506 million was a record fourth quarter. Adjusted EBITDA in Q4 2022 increased 52% compared to $333 million in Q4 2021. Adjusted EBITDA margin was 27% for Q4 2022, up from 22% in Q4 2021. For the full year 2022, Adjusted EBITDA margin was 35%, compared with 27% for full year 2021. This improvement in Adjusted EBITDA demonstrates the continued strength of our business and discipline in managing our cost structure.

• Q4 Free Cash Flow of $455 million was our highest Q4 ever. Q4 2022 net cash provided by operating activities was $463 million, up from $382 million in Q4 2021. The increase in cash flow was driven by revenue growth and net margin expansion. Our FCF for full year 2022 was $3.4 billion, representing a FCF margin of 41%, and year-over-year growth of 49%.2 With our Free Cash Flow, we repurchased $1.5 billion of our stock and reduced our fully diluted share count from 703 million at the end of 2021 to 694 million at the end of 2022.

Business Highlights
Our strong quarter was driven by the continuation of a number of positive business trends:

• Guest demand on Airbnb remained strong. Nights and Experiences Booked increased 20% in Q4 2022 compared to a year ago. In Q4 2022, we had our highest number of active bookers yet, demonstrating guests’ excitement to travel on Airbnb despite evolving macroeconomic uncertainties. Globally, we’ve now had 1.4 billion cumulative guest arrivals. And heading into 2023, we see a strong backlog for Q1 with longer lead times for bookings in Q4 2022 compared to a year ago.

• Guests increasingly returned to cities and crossed borders. Cross-border gross nights booked increased 49%, while high-density urban nights booked grew 22% compared to Q4 2021. While the business mix remains different from pre-pandemic levels, we’ve seen consistent growth in both areas. In Q4 2022, high-density urban nights booked was 51% of total gross nights booked (versus 59% in Q4 2019) and cross-border was 44% (versus 47% in Q4 2019). Globally, we saw cross-border travel to all regions increase in Q4 2022 from last year despite continued foreign currency volatility.

While Asia Pacific, which has historically been reliant on cross-border travel, has yet to return to 2019 levels, we see China’s recent removal of travel restrictions as an encouraging sign of continued recovery for the region.

• Guests continued to stay longer on Airbnb. Gross nights booked in Q4 2022 for more than a week are 40% higher than Q4 2019. Nights from long-term stays (28 nights or longer) remained stable from a year ago at 21% of total gross nights booked. We’ve seen guests across all regions and age groups use Airbnb for long-term stays.

• Supply on Airbnb grew by over 900,000 active listings. We ended 2022 with 6.6 million active listings—our highest yet. This was an increase of over 900,000 active listings, or 16% compared to 2021, excluding the removal of all mainland China listings in July 2022 based on our decision to close the domestic business in China.

Two factors drove this increase in supply. First, demand drives supply. Hosts are attracted to the supplemental income they can earn on Airbnb, which is often critical during times of inflation and recessionary concerns. Second, our product innovation is having an impact. Over the past two years, we’ve made it more attractive and easier to Host—including our most recent introduction of Airbnb Setup. And we’re not stopping there. We will continuously invest in growing our Host community and helping them succeed.

Balance Sheet and Cash Flows
For the three months ended December 31, 2022, we reported $463 million of net cash provided by operating activities and $455 million of FCF, compared to $382 million and $378 million, respectively, for the three months ended December 31, 2021.

The year-over-year increase in FCF was driven by revenue growth and margin expansion. For the full year ended December 31, 2022, we generated $3.4
billion of net cash provided by operating activities and $3.4 billion of FCF.

Unearned fees totaled $1.2 billion at the end of Q4 2022, compared to $1.2 billion at the end of Q3 2022 and $904 million at the end of Q4 2021.

As of December 31, 2022, we had $9.6 billion of cash, cash equivalents, marketable securities, and restricted cash. We also had $4.8 billion of funds held on behalf of guests as of December 31, 2022.

In August 2022, we announced that our Board of Directors approved a share repurchase program with authorization to purchase up to $2 billion of our Class A common stock at management’s discretion.

In 2022, we repurchased $1.5 billion of our Class A common stock. The share repurchase program will enable us to offset dilution from our employee stock programs.

Outlook
We are excited to see the continued strong demand in Q1 2023. We’re particularly encouraged by European guests booking their summer travel earlier this year, the market share gains we are seeing in Latin America, as well as the continued recovery within Asia Pacific.

We expect revenue of $1.75 billion to $1.82 billion in Q1 2023. This represents year-over-year growth of between 16% and 21% and on an ex-FX basis between 18% and 23%. We expect our implied take rate (defined as revenue divided by GBV) in Q1 2023 to be similar to Q1 2022. We anticipate that the implied take rate seasonality in 2023 will be similar to 2022.

In Q1 2022, travel was significantly impacted by the Omicron strain of COVID-19 in January and to a lesser extent the war in Ukraine during February, making the earlier part of the quarter an easier year-over-year comparison than the end. In Q1 2023, we expect Nights and Experiences Booked year-over-year growth to be nearly as strong as Q4 2022.

In Q1 2023, we anticipate slightly lower ADR than we had in Q1 2022. For the remainder of the year, we expect ADR will face increasing downward pressure from mix shift, as well as new and improved pricing and discounting tools. We will be introducing these tools this year and expect these changes to drive greater affordability and value for guests, support bookings growth, and therefore also help Hosts be more successful.

For the full year 2023, we expect to maintain the strong Adjusted EBITDA margin we delivered in 2022, as we offset the headwinds from lower ADR with incremental variable cost efficiencies and fixed cost discipline. In Q1 2023, we expect Adjusted EBITDA margin to be slightly down on a year-over-year basis due to changes in the timing of our brand marketing spend. Compared to Q1 2022, we expect sales and marketing in Q1 2023 will be approximately 150 basis points higher as a percent of revenue, but flat as a percent of revenue for the full year.

For More Information CLICK HERE

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Leadership Conversations

A Sector-Specific Mechanism To identify And Develop New Tourism Businesses And New Tourism Ideas.

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With the onslaught of the novel Coronavirus (COVID-19), the Ministry of Tourism, has been strategizing the recovery of Jamaica’s tourism industry. The goal of this recovery, however, is not to resume the traditional way of doing business, but to use this opportunity to re-imagine and re-invent our tourism product and value chains.

By doing so, we have championed the Blue Ocean Strategy as the theoretical underpinning of this plan of action. This strategy can be defined as the simultaneous pursuit of differentiation and low cost to open new market spaces and create new demand. It is about creating and capturing uncontested market space, thereby rendering competition irrelevant.

It is based on the view that market boundaries and industry structure are not set in cement and can be reconstructed by the actions and beliefs of industry players. To implement a Blue Ocean Strategy, we must re-evaluate the premises that inform our understanding of the industry’s assumptions and shape new business models. We must re-evaluate our understanding of the tourism industry, re-assess what we think our customers need and what we offer them. The goal is to expand the value chain and identify completely new products and markets.

To that end the Tourism Enhancement Fund (TEF) is tasked with establishing a sector-specific, mechanism to support the identification and development of new tourism businesses and new tourism ideas. We are moving to establish the TEF’s Tourism Innovation Incubator.

This Tourism Innovation Incubator is a business development centre for individuals or entrepreneurs who have innovative ideas that can impact the tourism sector. This Incubator will provide a unique and highly flexible combination of services, including business support services, infrastructure; this Incubator will also nurture these entrepreneurs and support them through early stages of development and execution.

I look forward to the successful establishment of this key initiative and the impact that it will have on the future of our local tourism industry.

Tourism Minister, Hon. Edmund Bartlett

Click for more information on the Tourism Innovation Incubator

BLUE OCEAN STRATEGY is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players.

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Technology

The Silicon Mountain Project Partners With Walkbout Caribbean To Help And Empower MSME Tourism Entrepreneurs

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Travel, tours, experience and accommodation entrepreneurs will have an opportunity to gain access to critical resources through the recently established partnership between the Silicon Mountain Project and Walkbout Caribbean’s “Walkbout Ignite Programme” designed to help and empower tourism entrepreneurs maximise their presence on the walkbout.com platform.

The Walkbout Ignite Programme brings together industry leaders and experts to support tourism related entrepreneurs and related groups, empowering them to grow their businesses. Running year round, the Programme includes the launch and promotion of participants’ products and services on the Walkbout.com Marketplaces, access to monthly workshops hosted by industry leaders, networking events, and one-on-one capacity-building sessions with Partner Marketing, Private Label, Branding, Business Insights, Advertising, Merchandising and Supply Chain teams, while providing them with impactful tools and resources to help support and grow their businesses.

At Walkbout.com we are supporting MSME Tourism entrepreneurs and related small businesses as we know firsthand the challenges of building a business from the ground up.

For more information on The Silicon Mountain Project CLICK THIS LINK

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