Archive
Ads About Value, Not Prices and Promotions, May Work Best in Recession
“While a humorous storyline was the top driver for each period, suggesting in good times and bad consumers like to laugh, the real surprise was the low scores ads focused on price and promotion received, even during the height of the recession,” said James Russo, VP for global consumer insights at Nielsen, in a statement provided by the company. “Contrary to what many leading companies might have thought.”
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Businessuite Markets3 weeks ago
Scotia Group Delivers 19% Q2 Profit Growth, Net Income Hits $5B for the Quarter
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Businessuite News241 week ago
India’s 10-Minute Delivery Boom: A Blueprint for Disruption—and a Wake-Up Call for Caribbean Courier Companies
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Leadership Conversations4 weeks ago
Why Some CEOs Resist the Concept of Buy-In
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Businessuite News243 days ago
Businessuite Special Report P4 | Homegrown Disruption: InterMetroONE & Walkbout.com Position Jamaica’s Answer to Uber–Airbnb
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Corporate Feature1 week ago
Not Just Vanity Metrics: A Digital Leader Focused on What Matters
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Businessuite News24 International1 week ago
India’s 10-Minute Delivery Boom: Reshaping Retail, Logistics, and Urban Spaces
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Businessuite Women2 weeks ago
Dorothea Gordon-Smith Marks 50 Years of Quiet Power in Waste Management
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Business Insights3 weeks ago
You Can’t Fix What You Can’t See: Why Jamaica Broilers’ U.S. Collapse Wasn’t Just Financial, It Was Strategic