Archive
Ads About Value, Not Prices and Promotions, May Work Best in Recession
“While a humorous storyline was the top driver for each period, suggesting in good times and bad consumers like to laugh, the real surprise was the low scores ads focused on price and promotion received, even during the height of the recession,” said James Russo, VP for global consumer insights at Nielsen, in a statement provided by the company. “Contrary to what many leading companies might have thought.”
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Businessuite Markets3 weeks ago
Monarch Pharmacy To Fortify And Strengthen Fontana As The Number 1 Retailer In Jamaica.
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Businessuite Women4 weeks ago
GraceKennedy Limited (GK) Announces Additional Leadership Changes
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Caribbean News4 weeks ago
Businessuite Top 100 Caribbean Companies and CEO – 2024 Digital Edition
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Businessuite News244 days ago
Powering the Future: How Tech and Policy Are Driving Explosive Growth in Energy Storage, Renewables, and EVs
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Businessuite Markets4 weeks ago
Knutsford Express Courier Service Remains A Strong Contributor
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Business Insights3 weeks ago
Subscription vs. Pay-Per-Use: Choosing the Right Revenue Model for Caribbean Business Growth
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Businessuite Markets3 weeks ago
Spur Tree Spices Jamaica Records 47% Year-Over-Year Profit Growth
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Businessuite Markets4 weeks ago
Jamaican Teas Group Reporting 12% Jump In Net Profit For Q1 December 2024