Archive
Ads About Value, Not Prices and Promotions, May Work Best in Recession
“While a humorous storyline was the top driver for each period, suggesting in good times and bad consumers like to laugh, the real surprise was the low scores ads focused on price and promotion received, even during the height of the recession,” said James Russo, VP for global consumer insights at Nielsen, in a statement provided by the company. “Contrary to what many leading companies might have thought.”
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Which Company Has The More Sustainable Business Model….Edufocal or ICREATE and Why?
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Entrepreneurship2 years ago
Jeffrey Hall Is Set To Be One Of The Most Powerful Men In Corporate Jamaica And The Caribbean. So, Who Is He?
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Joanna A. Banks Was Set To Become The Youngest And Most Powerful Woman In Corporate Jamaica And The Caribbean
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Will Oliver Mcintosh’s Verticast Media Group Acquire CVM TV From Michael Lee Chin? Part 1
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Businessuite Women- Power and Influence 50 For 2023
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Businessuite 2023 Top 50 Jamaica Main Market Companies – US$ Revenue
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