Samsung Launches Biggest U.S. Campaign to Date for Galaxy S III

A big component of the campaign will be the use of movie theaters, as Samsung wanted to be where consumers typically frequent in the summertime and “make sure Samsung was there in an innovative and never been done before way,” said Mr. Wallace. Rather than just run ads before a film, Samsung will run 3-D games using Kinect-like technology that the company had to develop specifically for the execution. Essentially, sensors will be installed in 55 theaters that will detect audience movements which will control a game on the screen.

Published

13 years ago

June 20, 2012

BusinesSuiteOnline

As the budget indicates, Samsung is making a huge bet on the Galaxy S III, touting the phone as having capabilities that no other smartphone has. The Galaxy S III provides consumers with a platform that offers content and services that “engage and better [consumers’] lives,” said Samsung CMO Todd Pendleton. He added that the phone does “things no other smartphone can do,” such as share pictures, music and videos by tapping two Galaxy S III phones together; it also allows users to watch HD videos while texting.

The campaign entails what Brian Wallace, VP-strategic marketing at Samsung, calls “never been done before” executions, such as an out-of-home effort that allows Galaxy S III users to download free content — such as music or e-books — directly to their phones via 50 kiosks and some 40,000 posters in the U.S., going up over the next few weeks.

For mor go to

http://adage.com/article/digital/samsung-launches-biggest-campaign-date-galaxy-s-iii/235497/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage

John Mahfood “I Listed on the JSE to Raise Capital for My Business”

Published

9 years ago

November 24, 2016

Managing Editor

JSE Online Trading Platform

Published

9 years ago

November 24, 2016

Managing Editor

Grace Stockholders To Vote On 3-for-1 Stock Split Today

Published

9 years ago

July 11, 2016

BusinesSuiteOnline

Shareholders of GraceKennedy Limited will this morning meet to consider and, if thought fit, approve a recommendation for a three-for-one stock split.

If approved, shareholders will receive three stocks for each one that is currently held.

According to group CEO Don Wehby, the stock units with a market price of J$115.00 per stock unit prior to the split will now increase threefold with an initial price of J$38.33 per stock unit

He says the stock split would allow GK’s stock to be made available to more investors while further enhancing the market for the shares.

Ahead of this morning’s Extraordinary General Meeting, GK last week issued 59,360 additional GK shares.

UK Loses S&P Triple A Rating

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

The UK has lost its top AAA credit rating from ratings agency S&P following the country’s vote to leave the EU.

S&P says the referendum result could lead to “a deterioration of the UK’s economic performance, including its large financial services sector”.

Earlier the pound plunged to a 31-year low against the dollar, and UK markets closed lower for a second day. On Friday,

Moody’s cut the UK’s credit rating outlook to negative.

Caribbean Hotels Named In Jetsetters’ 2016 Best Of The Best

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

Three Caribbean hotels have been named in US-based travel and lifestyle magazine Jetsetter’s 2016 Best of the Best awards.

The list which was published recently, highlighted the world’s 20 best hotels in categories ranging from Best Over-The-Top Luxury to Best Safari Lodge.

Included in the list were Antigua and Barbuda’s Barbuda Belle Luxury Beach Hotel, Anguilla’s Zemi Beach House Resort & Spa, and St Lucia’s BodyHoliday.