Time to submit your Peer Award nominations

Nomination are now been accepted on the website and will close April 11th 2011. Check the official website for more information www.peerawards.com.jm

Philip Kotler The real marketing big man coming to Jamaica

The ad critic is understandably excited to hear that Philip Kotler the most influential marketer of all time will be coming to Jamaica for a seminar entitled “managing & marketing in a slow growth economy. This is scheduled for May 4^th 2011 at the wyndham hotel.  You’re encouraged to support this venture.

Would advertisers follow Raggashanti to late night?

The overwhelming view is that Raggashanti Live on Nationwide 90fm should be broadcast sometime after 9pm or 10pm rather than the mid to afternoon slot of 2pm to 5pm. But the big question is would advertisers follow him to that time. The feedback from his audience is that they would follow him to that time slot, so the audience will for the most part stay intact.

Part of the dilemma is that many advertisers have abandoned local and radio television after 10pm accepting that views and listeners have migrated to cable television or some other non media activity.

The FirstCaribbean Switch and Gain Campaign

The ad critic is very interested to know how well this campaign is doing. It is my understanding and I could be wrong that switching banks and transferring business and accounts from one bank to another among Jamaican is something now easily or readily done. Been creatures of habit, like many other nationals, Jamaicans do not shift as easily as some would like, plus banks do not make it easy to open new accounts. So how well is this campaign doing. Can anybody help me?

The Mannatt Dudus Show should have a lead sponsor

Yes, why is it that the most watched and listened to show on television and radio in Jamaica is not sponsored. I don’t understand that.

LIME ‘s weak executive management structure

I came upon this observation by Kimberly Thelwell who is a Senior Investment Analyst at Stocks & Securities Ltd here in Jamaica. It was published on Wednesday, June 16, 2010.

It makes for very interesting reading and the question is, has anything changed?

“The fact that CWJA has one of the weakest executive management structures of all listed Firms on the Jamaica Stock Exchange (JSE) has only made matters worse. This seems evidenced by the Company having seen six Chief Executive Officers (CEOs) come and go in the past nine years, and according to media reports none of them were able to meet the specific targets set by CWJA’s parent Company, Cable & Wireless Plc.”

“CWJA has not displayed the ability to bolster its bottom line in at least the last five years primarily due to its weak executive management structure, intensified competition in the mobile market as well as the onset of the global economic recession. The Company is still associated with its previous monopolistic structure with regards to inefficiency, lack of price competitiveness and lack of customer service. Resultantly, its rebranding efforts — bMobile in 2004 and LIME in 2008 were both met with mixed reviews by the public. Moreover, many of its products have been poorly timed – for example, its Anyone World Mobile plan (which has since been eliminated), its Netspeak International calling plan, and its Prepaid Homefone product. Specifically related to its mobile business, CWJA has launched bundle packages such as the SupaPak and UltraPak, neither of which have helped it to regain its footing in the market.”

Well that’s all from me for now.

The ad critic

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