Connect with us

Businessuite News24 International

Netflix Could Open A New Chapter For Streaming

Published

on

Insert alt text here
“We rely on transparency. We can’t control what we can’t see. We require persistent identity.” – Josef Kenik, “Anon,” K5 Films, 2018
In California, where we live, people bid on the average of seven homes before they finally get one they want/can afford.

When we visit Puerto Vallarta and see something we kinda like at the mercados, we’ll visit at least four stalls before mutually agreeing on a price we’re willing to pay … one we feel is good for us, good for them.

And that, my friends, is how most people choose their entertainment services.

O.K., there’s a segment of the viewing public that can only enjoy something if it is free (pirated) but there’s a pretty easy way to stop/slow the thieves. MESA (Media & Entertainment Services Alliance) has a whole group of folks who have developed solutions to protect content from beginning to end – https://tinyurl.com/4zp3rap2 – “because we want you to make it difficult for the ‘totally free’ folks.”

If those users dislike streamers capturing/using their info, what do they think the Torrent sites do? … jeezz!

As for the industry, we’ve never figured out why services brag about how many times a movie/series is pirated. It’s not only money out of their pockets but it also means the rest of us foot their bill!

Piracy costs streamers an estimated $30B plus every year and password sharing (freeloading) costs about $6B.

It’s not free advertising!

Every streaming service is saying enough is enough.

Despite Netflix’s miserable numbers for the 1st quarter, the bottom didn’t fall out of SVOD…far from it.

But SVOD has reached a point where it has to evolve.

No one really knows what the next phase will look like, but everyone has an opinion.

Insert alt text here
Change – Netflix started the change in home entertainment back in ’97 when it bypassed the box stores to send folks DVDs direct to their home. Now it’s time for the next phase.
In August 1997, Netflix sent out its first red envelope (which started out white) and at their peak were sending out 12M DVDs a week.

In 2007, the company turned on the streaming spigot. Demand for new, unique content grew to 221M plus.

There are still 2M plus folks out there who want the envelope.

When they were “the only game in town,” studios fell all over themselves to have them distribute their film/series titles … until executives figured out they could do that too and make even more money.

In a little less three years, nearly all of the studios have reshaped their theatrical priorities and networks, moving from the day/time TV bundle to their own any time, any place, any screen service.

They all want to be the place where a subscriber will go so they can charge a fee based on “the value” of their content (translation … as much as they can get).

After all, $20/mo. is a lot less than the old $200/mo. subscribers used to pay for that overweight cable bundle.

Insert alt text here
Content Spend – Consumers don’t just want movies and shows to watch; they want original content. People in different countries also want different content which has stimulated greater opportunities for content creators to develop material for home and abroad.
There are more than 300 SVOD/OTT services around the globe and that is expected to grow to 600 by 2025. All are focused on capturing their share of the 2B subscriber market by spending billions on “new, unique” content because … content is king.

Streaming investments led by Comcast, Disney and Netflix saw the global spend on content reach $220 billion in 2021 with the pot set to exceed $230 billion in 2022, according to a new report from Ampere Analysis.

In the US, 80 percent of TV households or 122.4M, have at least one SVOD service while the average number of services per household is four, according to Ampere Analysis.

In addition, the average churn rate is 35 percent.

Tough but tolerable.

Consumers will spend about $82.5B this year for subscription video content or $69.49 ARPU (average revenue per user).

Insert alt text here
It’s Not One Form – Contrary to what some folks would like you to believe, the world isn’t all about streaming. In every country, there are a variety of ways people get their entertainment and that will continue.
But around the globe there are home/personal video entertainment options available that people can spend money on for ad–free services as well as less expensive and ad–supported services.

To entice folks to its service, Netflix set the bar high by signing multiyear contracts with leading content producers/developers and then funding/controlling the resulting projects.

That worked great by serving up popular shows like Ozark, Orange is the new Black, House of Cards, Stranger Things, The Crown and more. They’ve even shown the industry that regional shows have global audience appeal.

Insert alt text here
Time for Change – Netflix, and the entire content distribution industry, has quietly tolerated people sharing SVOD passwords. However, it’s impacting everyone––even though folks have said, “hey if it wasn’t so easy, we’d change.” Now, it’s time to take back control.
Netflix took a page from Hollywood and bragged about how many Torrent downloads – free word of mouth advertising – projects it had.

They really wanted to recover some or all of that revenue but …

While Netflix has tiptoed around the password sharing issue for a long time, most recently by offering phased pricing for friends and family viewing.

The test program was a resounding failure coming at the same time the company increased monthly fees which after years of overlooking password sharing didn’t go over well … to say the least.

Went over like a lead balloon.

Long time content producers/servers like HBO Max, Disney, Hulu, Amazon, Apple have had password protection capabilities and enforcement from the outset, so password sharing is minimal and aggressively discouraged.

Netflix, the globe’s leading SVOD by a wide margin, invested heavily in local content development which has helped them grow nicely in 190 countries in regions like the EMEA (Europe, Middle East, Africa), SEA (Southeast Asia) and LatAm.

But the service has always been a lot like Henry Ford’s Model T observation, “You can have it in any color you want, as long as it is black,” or in their case, all the content at one set fee.

Have they been considering growth options?

Sure!

The most tangible action has been its video game acquisitions (Next Games, Night School, Boss Fight) to tap into the lucrative, constantly connected Gen Z (10–24 years) $6B download and streaming gaming market.

It has worked … the games have attracted the younger crowd to its platform and its shows.

But offering tiered pricing options is something Hastings has resisted for years.

Insert alt text here
Oh Yeah – It’s fun – and deadly – to believe that people hate ads which is why they click away. But they don’t hate ads … they hate bad, moronic, boring, repetitive, sloppy ads.
Snobs have been drinking the Kool–Aid … people cut their cord to escape advertising.

BS! Study after study has proven that’s not the case.

Insert alt text here
Bad, Too Many – Consumers have consistently said they are willing to exchange their time to watch ads with their content as long as there aren’t so many and that they’re relevant. All services and marketers have to do is listen/act.
We’re not a reverse snob but we like ads … good ads.

We don’t like 20 minutes of ads an hour.

We don’t like the same stupid ads again … and again … and again …

That’s probably why advertising exploration/explanation was such a hot topic at NAB (which we covered earlier); and Hastings is right … there’s a lot of work to be done! And people want choices.

Insert alt text here
Value – People are clearly willing to watch good advertising along with their content as long as ads don’t dominate the content airtime.
But Hastings and Netflix now have the opportunity to take the lead again not only with the content creation industry and the consumer but, more importantly, in helping the ad folks clean up the crap and do things right.

Netflix has the richest (most valuable) database of global viewer information (followed closely by Amazon and Apple) which can be used by the company to educate, assist marketers in developing more effective ads, understanding the best balance of ads and how to create ads people interact with as much as they do with the firm’s entertainment content.

Much as advertisers would love to have access to that data, it shouldn’t be shared.

The company needs to use the information to help advertisers give viewers a better experience when they view and interact with the ads.

Of course, it starts by Hastings making good on one the company’s founding precepts – giving consumers choice.

Sure, it will undoubtedly be expensive in the short term as an unknown number of subscribers shift to the lower–cost options.

That will only give Wall Street yoyos who only a short time ago were pushing folks to buy their stock to say, “See, we told you they couldn’t do it.”

However, many will stick with their ad–free status, others will “adjust.”

More importantly, it will increase the number of people/households using the service and mitigate churn.

Hastings has already signaled that the company will examine its options over the next year or two and make decisions that are right for the content creation industry, global consumers and last, but not least, investors.

Turning the industry leader won’t be easy or free of pain but in putting a positive spin on the change of heart Netflix COO Greg Peters said adding ad tiers, “is an exciting opportunity for us.”

The ceiling for Netflix isn’t 222M subscribers.

The ceiling is really 1B plus folks around the globe who want their entertainment when they want it, where they want it and, on the screen they have in front of them.

Insert alt text here
Market Share – Netflix has clearly established itself as the benchmark for watching original content around the world. It’s possible for the company to maintain that leadership and develop content delivery solutions that will satisfy everyone … including shareholders.
Tiered service options that include efficient, effective, intelligent ads will give folks the opportunity to watch what has clearly been the most sought–after content in a way that is budget friendly and treats them as intelligent individuals instead of targets.

Netflix has the data, infrastructure, experience and understanding of UI as well as recommendation and integration capabilities.

They offered something totally unique that people came to want/expect back in 2007; and now, they have a chance to do it again.

They enriched the content creation/distribution market before and now they have a chance to repeat it in the years ahead.

There was certainly plenty of interest at NAB on how content providers and marketers could improve the quality and effectiveness of advertising.

Insert alt text here
Netflix might have the opportunity to take it to the next level.

The goal for everyone is to understand and interest folks, keeping in mind what the Girl in Anon said, “It’s not that I have something to hide. I have nothing I want you to see.”

Imagine getting ads in your content that you stick around to watch instead of running to the kitchen or bathroom.

It could happen, but it’s going to take time.

It’s not an end to original content creation, but it could improve ads.

Think about it … sitting there watching original content advertisements.

# # #
 
Andy Marken – andy@markencom.com – is an author of more than 700 articles on management, marketing, communications, industry trends in media & entertainment, consumer electronics, software and applications. An internationally recognized marketing/communications consultant with a broad range of technical and industry expertise, especially in storage; storage management and film/video production fields; he has an extended range of relationships with business, industry trade press, online media and industry analysts/consultants.

Continue Reading
Click to comment
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Businessuite News24 International

Nvidia Is Turning Into A Casino For The YOLO Trading Crowd

Published

on

Nvidia is turning into a casino for the YOLO trading crowd, with some traders on Monday placing bets the the world’s third-largest company could double in value this week. While the trade is insignificant next to wagers on single-digit moves in the stock and there’s pretty much no chance Nvidia will close remotely close to the level of those options, it does bring back memories of 2021’s meme-stock mania.

Traders could in theory sell the contracts for profit if Nvidia rallies this week, but the early signs aren’t too promising. The stock is flat in pre-market trading after Chief Executive Officer Jensen Huang’s highly anticipated speech in California Monday — in which he unveiled new Blackwell chips aimed at extending his company’s dominance of artificial intelligence — proved more of a boon for the shares of the company’s customers and partners than Nvidia itself.

Source Bloomberg

Continue Reading

Businessuite News24 International

Bank Of Japan Ends Most Aggressive Monetary Stimulus Program In Modern History

Published

on

The Bank of Japan ended the most aggressive monetary stimulus program in modern history this morning, scrapping the world’s last negative interest rate. But the dovish nature of the bank’s commentary hurt the yen, as the lack of clues on future moves and the bank’s indication that financial conditions will remain accommodative clearly showed its first hike in 17 years isn’t the beginning of all-out tightening cycle of the sort seen recently in the US and Europe. Nonetheless, John Authers says everyone should be grateful for the exit from negative rates.

Market Calm

The hike had been well-flagged beforehand, allowing it to be quickly absorbed by markets. Japanese bonds gained and the Topix closed at the highest since 1990, while the dollar strengthened and Treasuries were little changed. Elsewhere, the Australian dollar was set for the weakest level in about two weeks after the Reserve Bank of Australia held policy rates at a 12-year high.

Source Bloomberg

Continue Reading

Businessuite News24 International

Sam Altman returns as CEO, OpenAI has a new initial board

Published

on

Mira Murati as CTO, Greg Brockman returns as President. Read messages from CEO Sam Altman and board chair Bret Taylor.

Message from Sam to the company

I am returning to OpenAI as CEO. Mira will return to her role as CTO. The new initial board will consist of Bret Taylor (Chair), Larry Summers, and Adam D’Angelo.

I have never been more excited about the future. I am extremely grateful for everyone’s hard work in an unclear and unprecedented situation, and I believe our resilience and spirit set us apart in the industry. I feel so, so good about our probability of success for achieving our mission.

Before getting to what comes next, I’d like to share some thanks.

I love and respect Ilya, I think he’s a guiding light of the field and a gem of a human being. I harbor zero ill will towards him. While Ilya will no longer serve on the board, we hope to continue our working relationship and are discussing how he can continue his work at OpenAI.

I am grateful to Adam, Tasha, and Helen for working with us to come to this solution that best serves the mission. I’m excited to continue to work with Adam and am sincerely thankful to Helen and Tasha for investing a huge amount of effort in this process.

Thank you also to Emmett who had a key and constructive role in helping us reach this outcome. Emmett’s dedication to AI safety and balancing stakeholders’ interests was clear.

Mira did an amazing job throughout all of this, serving the mission, the team, and the company selflessly throughout. She is an incredible leader and OpenAI would not be OpenAI without her. Thank you.

Greg and I are partners in running this company. We have never quite figured out how to communicate that on the org chart, but we will. In the meantime, I just wanted to make it clear. Thank you for everything you have done since the very beginning, and for how you handled things from the moment this started and over the last week.

The leadership team–Mira, Brad, Jason, Che, Hannah, Diane, Anna, Bob, Srinivas, Matt, Lilian, Miles, Jan, Wojciech, John, Jonathan, Pat, and many more–is clearly ready to run the company without me. They say one way to evaluate a CEO is how you pick and train your potential successors; on that metric I am doing far better than I realized. It’s clear to me that the company is in great hands, and I hope this is abundantly clear to everyone. Thank you all.

Jakub, Szymon, and Aleksander are exceptional talents and I’m so happy they have rejoined to move us and our research forward. Thank you.

To all of you, our team: I am sure books are going to be written about this time period, and I hope the first thing they say is how amazing the entire team has been. Now that we’re through all of this, we didn’t lose a single employee. You stood firm for each other, this company, and our mission. One of the most important things for the team that builds AGI safely is the ability to handle stressful and uncertain situations, and maintain good judgment throughout. Top marks. Thank you all.

Satya, Kevin, Amy, and Brad have been incredible partners throughout this, with exactly the right priorities all the way through. They’ve had our backs and were ready to welcome all of us if we couldn’t achieve our primary goal. We clearly made the right choice to partner with Microsoft and I’m excited that our new board will include them as a non-voting observer. Thank you.

To our partners and users, thank you for sticking with us. We really felt the outpouring of support and love, and it helped all of us get through this. The fact that we did not lose a single customer will drive us to work even harder for you, and we are all excited to get back to work.

Will Hurd, Brian Chesky, Bret Taylor and Larry Summers put their lives on hold and did an incredible amount to support the mission. I don’t know how they did it so well, but they really did. Thank you.

Ollie also put his life on hold this entire time to just do everything he could to help out, in addition to providing his usual unconditional love and support. Thank you and I love you.

So what’s next?

We have three immediate priorities.

Advancing our research plan and further investing in our full-stack safety efforts, which have always been critical to our work. Our research roadmap is clear; this was a wonderfully focusing time. I share the excitement you all feel; we will turn this crisis into an opportunity! I’ll work with Mira on this.

Continuing to improve and deploy our products and serve our customers. It’s important that people get to experience the benefits and promise of AI, and have the opportunity to shape it. We continue to believe that great products are the best way to do this. I’ll work with Brad, Jason and Anna to ensure our unwavering commitment to users, customers, partners and governments around the world is clear.

Bret, Larry, and Adam will be working very hard on the extremely important task of building out a board of diverse perspectives, improving our governance structure and overseeing an independent review of recent events. I look forward to working closely with them on these crucial steps so everyone can be confident in the stability of OpenAI.

I am so looking forward to finishing the job of building beneficial AGI with you all—best team in the world, best mission in the world.

Love,

Sam

Source: https://openai.com/blog/sam-altman-returns-as-ceo-openai-has-a-new-initial-board

Continue Reading

Businessuite News24 International

Sam Altman OpenAI’s co-founder Ousted By His Board Of Directors, Silicon Valley Upended

Published

on

OpenAI’s Sam Altman, co-founder of the hottest startup on Earth and its most prominent spokesperson for the promises and perils of artificial intelligence, has been ousted by his board of directors.

Ilya Sutskever,

Altman’s firing followed an intensifying dispute with his fellow co-founder, OpenAI chief scientist Ilya Sutskever, over the speed and safety of the startup’s product rollouts, according to people close to the company, who asked not to be identified discussing private information. The pair and their respective allies on the board also disagreed over Altman’s campaign to raise funds for a separate company to make AI chips to compete with Nvidia Corp., and another project to produce AI-related hardware in partnership with former Apple chief designer Jony Ive.

Sutskever and his friends on the OpenAI board may have also been put off by Altman using OpenAI’s name to raise capital, and by the proposed new companies not sharing the same capped-profit governance model as OpenAI, according to one of the people.

In a statement on Friday night, former OpenAI President Greg Brockman, who also resigned amid yesterday’s imbroglio, said he and Altman were surprised by the company’s decision. “Sam and I are shocked and saddened by what the board did today,” Brockman wrote in a post on X, formerly Twitter. “We too are still trying to figure out exactly what happened.”

Brockman ended by writing, “Greater things coming soon,” suggesting the pair might soon launch another company to compete with OpenAI. If so, it could further scramble the balance of power in Silicon Valley.

Microsoft Corp. has invested $13 billion in OpenAI since 2019, and has devoted significant computing and engineering capacity to the startup. (Microsoft said in a statement that it’s committed to OpenAI.)

Of course, companies firing their founders is part of the recurring foundational lore of Silicon Valley. Apple fired Steve Jobs in 1985; Twitter dismissed its co-founder Jack Dorsey in 2008. Both executives famously returned to their firms years later. But Altman’s exit could have a larger impact on the industry and the futuristic technology he came to represent.

For much of the last year, Altman has been on a world tour rivaling Taylor Swift’s. In a given week, he might meet with a head of state, testify before Congress and sit for a magazine interview. In appearance after appearance, he touted the promise of AI with a strange blend of optimism and pessimism, maddening his critics. This week, Altman was a prominent figure at the Asia-Pacific Economic Cooperation meeting in San Francisco.

But it all ground to a halt on Friday, days shy of the one-year anniversary of the release of ChatGPT, which introduced generative AI to the masses. In a blog post disclosing the news of Altman’s firing, OpenAI said its board had lost confidence in the CEO’s leadership after conducting a review that showed that he “was not consistently candid in his communications with the board.”

“If I start going off, the OpenAI board should go after me for the full value of my shares,” Altman posted late Friday night. But Altman famously has no equity in the company he once led.

In other words, he was being sarcastic. Sam Altman is unlikely to go quietly. —Brad Stone and Julia Love
Source Bloomberg

Continue Reading

Businessuite News24 International

US Federal Trade Commission sues Amazon

Published

on

The US Federal Trade Commission sued Amazon Tuesday, bringing the hammer down on the e-commerce giant for allegedly monopolizing online marketplace services by—among other things—overcharging sellers and stifling competition. The company is also accused of illegally forcing sellers on its platform to use its logistics and delivery services in exchange for prominent placement, and punishing merchants who offer lower prices on competing sites. This is the fourth lawsuit this year the FTC has filed against Amazon, underscoring President Joe Biden’s push to rein in the concentration of corporate power, especially among tech behemoths. Other regulatory agencies also have filed antitrust suits against Google and Facebook parent Meta. The case against Amazon is arguably a career defining one for FTC Chair Lina Kahn, who has had Amazon in her sights since she was a student and has transformed her office into a fierce watchdog.

Source—Margaret Sutherlin Bloomberg

Continue Reading

Trending

0
Would love your thoughts, please comment.x
()
x