Kingston Jamaica: www.peerawards.com.jm…………………..There are over 20 official members of the Advertising Agency Association of Jamaica. One of these 20 Agencies will walk away on Thursday May 19th 2011 with the Caribbean Peer Awards for Advertising Agency of the Year for 2010.

2010 was by accounts a very tough year for the agency and media business, but the best out there have risen to the challenge and have developed innovative channels for making money, for themselves and their clients. The Peer Awards essentially is looking for companies and individuals that are coming up with creative and effective solutions to clients’ business problems, with meaningful, measurable results that back up the claim. And in this regard “creative” does not necessarily mean the most beautiful or edgy TV or print advertisement, but rather the most creative thinking about around a problem.

How do you submit?

As in previous years, this is a paperless process. Think green! Everything is uploaded onto the website. The nominees for the Caribbean Peer Awards for Advertising Agency of the Year for 2010 will have to present at least three to five of their best client case studies, including all the relevant work they did for them as well as an explanation of the challenge they were facing, strategy, tactics and, most importantly, the results to the voting “Peers”.

These votes will be cast on the official website www.peerawards.com.jm in May, just days before the announcement of the winner. To bolster their postion and convince the voters, nominees are encouraged to also submit as much information they can about their agency such as a 250 word summary that describes the agency culture. What have you done to foster talent, a creative workplace, collaboration etc.

The Peer Awards Foundation who is staging the event as part of its fund raising activities is now accepting submissions on its website www.peerawards.com.jm for its annual awards that honors the best shops around the region.  A total of 24 categories of awards will be up for grabs this year.

Nominations are now open for the other 20 categories on the official website www.peerawards.com.jm

About The Caribbean Peer Awards

The 7^th staging of this event as it has in the past will attract professional marketers and advertisers from all over Jamaica and the region. This will be a red carpet and Black Tie event and is expected to attract an estimated 150 attendees.

The Peer Awards Foundation will be using this and subsequent events to raise much-needed funds to undertake the work of the foundation going forward.

The goal of the Peer Awards Foundation is to make the event regional. Having staged the event in Jamaica since 1998, with the last staging in September 2006, it was felt that competing on a regional level would be far more beneficial for all concerned. It would also provide a platform and avenue for more regional cooperation.

The real benefit of a regional event such as the Caribbean Peer Awards is that it encourages everybody within the industry to strive, excel and be recognized. This is presently lacking and the Caribbean Peer Awards will be one such avenue.

For more information please follow this link www.peerawards.com.jm or contact

Aldo

Executive Director

The Peer Awards Foundation

280-9192, 631-5418

admin@peerawards.com.jm