Why Most Marketers (Continue to) Get Gender So Wrong

Why do marketers continue to get gender wrong? While many women’s gender roles have changed in the past 50 years, you would never know it from the types of ad appeals and product innovations companies are rolling out in order to capture the lucrative women’s market.

Published

12 years ago

December 19, 2012

BusinesSuiteOnline

My work on motherhood in particular has uncovered several difficult truths about women and the marketplace. Impending motherhood is a liminal state between identities where consumers are particularly vulnerable. Yet, marketers continue to market goods and services to these new mothers using fear appeals. What new mother will choose the cheaper, less-safe child car seat?

This multibillion-dollar industry feeds off the fears of new parents with buzzwords such as “safety,” “security” and “protection.” Yet fear is only one way in which marketers appeal to women. Marketers use self-esteem, motivation and values to appeal to all consumers. But it is women who are more negatively impacted by these appeals, as evidenced by the disproportionate amount of self-esteem-related conditions, such as eating disorders and getting excessive plastic surgery.

For more go to

http://adage.com/article/guest-columnists/marketers-continue-gender-wrong/238758/?utm_source=cmo_strategy&utm_medium=newsletter&utm_campaign=adage

John Mahfood “I Listed on the JSE to Raise Capital for My Business”

Published

8 years ago

November 24, 2016

Managing Editor

JSE Online Trading Platform

Published

8 years ago

November 24, 2016

Managing Editor

Grace Stockholders To Vote On 3-for-1 Stock Split Today

Published

9 years ago

July 11, 2016

BusinesSuiteOnline

Shareholders of GraceKennedy Limited will this morning meet to consider and, if thought fit, approve a recommendation for a three-for-one stock split.

If approved, shareholders will receive three stocks for each one that is currently held.

According to group CEO Don Wehby, the stock units with a market price of J$115.00 per stock unit prior to the split will now increase threefold with an initial price of J$38.33 per stock unit

He says the stock split would allow GK’s stock to be made available to more investors while further enhancing the market for the shares.

Ahead of this morning’s Extraordinary General Meeting, GK last week issued 59,360 additional GK shares.

UK Loses S&P Triple A Rating

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

The UK has lost its top AAA credit rating from ratings agency S&P following the country’s vote to leave the EU.

S&P says the referendum result could lead to “a deterioration of the UK’s economic performance, including its large financial services sector”.

Earlier the pound plunged to a 31-year low against the dollar, and UK markets closed lower for a second day. On Friday,

Moody’s cut the UK’s credit rating outlook to negative.

Caribbean Hotels Named In Jetsetters’ 2016 Best Of The Best

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

Three Caribbean hotels have been named in US-based travel and lifestyle magazine Jetsetter’s 2016 Best of the Best awards.

The list which was published recently, highlighted the world’s 20 best hotels in categories ranging from Best Over-The-Top Luxury to Best Safari Lodge.

Included in the list were Antigua and Barbuda’s Barbuda Belle Luxury Beach Hotel, Anguilla’s Zemi Beach House Resort & Spa, and St Lucia’s BodyHoliday.