Why Brands We Know Partner With Startups That We Don't

It’s a mutually beneficial arrangement. Startups bring marketers in to help imagine ad products, forging relationships early and gaining credibility by wrangling big brands’ involvement. Marketers, in turn, get a peek at what’s new and next in digital media, often at a bargain rate, and a chance to stay a half-step ahead of their consumers and rivals. That’s not to mention the good chance that they’ll look pretty cool in the process.

Published

14 years ago

June 27, 2011

BusinesSuiteOnline

Success of Foursquare and Pepsi Sparks Copycat Duos

By: Kunur Patel

Could a CMO discover the next Facebook?

Marketers are becoming increasingly entrenched with digital-media startups, often kicking the tires on a new service or social network even before consumers have had a chance to give it a spin.

Over the past few years, some progressive marketers have popularized the model. PepsiCo was an early partner of location app Foursquare, and American Express ran a pilot program in March and subsequently launched a nationwide rewards program tied to check-ins on the service. Virgin America, one of the first advertisers on Twitter, also launched the first deal with Loopt for the reverse-Groupon, in which consumers-pick-the-deal discounts on flights, just last week. More conservative marketers are now scrambling to partner with the next hot digital things before anyone else has read about them.

source: http://adage.com/article/digital/brands-partner-startups/228423/

John Mahfood “I Listed on the JSE to Raise Capital for My Business”

Published

8 years ago

November 24, 2016

Managing Editor

JSE Online Trading Platform

Published

8 years ago

November 24, 2016

Managing Editor

Grace Stockholders To Vote On 3-for-1 Stock Split Today

Published

8 years ago

July 11, 2016

BusinesSuiteOnline

Shareholders of GraceKennedy Limited will this morning meet to consider and, if thought fit, approve a recommendation for a three-for-one stock split.

If approved, shareholders will receive three stocks for each one that is currently held.

According to group CEO Don Wehby, the stock units with a market price of J$115.00 per stock unit prior to the split will now increase threefold with an initial price of J$38.33 per stock unit

He says the stock split would allow GK’s stock to be made available to more investors while further enhancing the market for the shares.

Ahead of this morning’s Extraordinary General Meeting, GK last week issued 59,360 additional GK shares.

UK Loses S&P Triple A Rating

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

The UK has lost its top AAA credit rating from ratings agency S&P following the country’s vote to leave the EU.

S&P says the referendum result could lead to “a deterioration of the UK’s economic performance, including its large financial services sector”.

Earlier the pound plunged to a 31-year low against the dollar, and UK markets closed lower for a second day. On Friday,

Moody’s cut the UK’s credit rating outlook to negative.

Caribbean Hotels Named In Jetsetters’ 2016 Best Of The Best

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

Three Caribbean hotels have been named in US-based travel and lifestyle magazine Jetsetter’s 2016 Best of the Best awards.

The list which was published recently, highlighted the world’s 20 best hotels in categories ranging from Best Over-The-Top Luxury to Best Safari Lodge.

Included in the list were Antigua and Barbuda’s Barbuda Belle Luxury Beach Hotel, Anguilla’s Zemi Beach House Resort & Spa, and St Lucia’s BodyHoliday.