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When It Comes to Names, Corporations Just Aren't People

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Years ago, Western Union was one of our accounts. Early in the relationship, I was mildly surprised to see internal memos about “WUCo”: Western Union Corp.

Western Union, whose reputation suffered because of the connection with telegrams, was a candidate for a name change. (As Time magazine once reported: “It was on time and had no typographic errors, so we knew it was a fake telegram.”) We recommended “Westar Corp.”

We spent a lot of time and money on presentations and prototype ads but got nowhere with management. We finally threw in the towel.

Big mistake. We should have advised the company to change its name to “WUCo.” That was the name insiders knew and loved.  It probably wouldn’t have occurred to Western Union executives that “WUCo” didn’t sound very good as a name, because they never spoke it aloud.

That’s why many naming decisions get it all wrong.

for more go to

http://adage.com/article/al-ries/marketers-stop-change-consumers-call-a-brand/233086/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage

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John Mahfood “I Listed on the JSE to Raise Capital for My Business”

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JSE Online Trading Platform

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Grace Stockholders To Vote On 3-for-1 Stock Split Today

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Shareholders of GraceKennedy Limited will this morning meet to consider and, if thought fit, approve a recommendation for a three-for-one stock split.

If approved, shareholders will receive three stocks for each one that is currently held.

According to group CEO Don Wehby, the stock units with a market price of J$115.00 per stock unit prior to the split will now increase threefold with an initial price of J$38.33 per stock unit

He says the stock split would allow GK’s stock to be made available to more investors while further enhancing the market for the shares.

Ahead of this morning’s Extraordinary General Meeting, GK last week issued 59,360 additional GK shares.

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UK Loses S&P Triple A Rating

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The UK has lost its top AAA credit rating from ratings agency S&P following the country’s vote to leave the EU.

S&P says the referendum result could lead to “a deterioration of the UK’s economic performance, including its large financial services sector”.

Earlier the pound plunged to a 31-year low against the dollar, and UK markets closed lower for a second day. On Friday,

Moody’s cut the UK’s credit rating outlook to negative.

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Caribbean Hotels Named In Jetsetters’ 2016 Best Of The Best

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Three Caribbean hotels have been named in US-based travel and lifestyle magazine Jetsetter’s 2016 Best of the Best awards.

The list which was published recently, highlighted the world’s 20 best hotels in categories ranging from Best Over-The-Top Luxury to Best Safari Lodge.

Included in the list were Antigua and Barbuda’s Barbuda Belle Luxury Beach Hotel, Anguilla’s Zemi Beach House Resort & Spa, and St Lucia’s BodyHoliday.

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