The David Ogden Award for Best Director of the Year – TELEVISION COMMERCIAL

This award will be presented to the Commercial Director whose creative inputs, shows innovation and originality, and also positively enhances the total effect and look of the television commercial. The well directed commercial is one where all the elements come together in a seamless whole, and yet still remains effective in presenting the product or service being advertised. The director’s awards should also take into consideration the performance of the actors in the spot, where relevant.

“The David Ogden Award for Best Commercial Director goes to a director whose creative inputs, shows innovation and originality, and also positively enhances the total effect and look of the television commercial. The well directed commercial is one where all the elements come together in a seamless whole, and yet still remains effective in presenting the product or service being advertised.

Carlo Redwood Marketing Director Pepsi Jamaica makes the announcement

The 2010 David Ogden Award for Best Commercial Director goes to…

Adrian Lopez Owner, Liquid Light Digital

click on link to view tv commercials

First Global Bank (Jamaica) – The Force

FGB – THE ROAD TO PROSPERITY

“The Force” is a 30 second brand-building spot. The objective of the spot is to highlight the strength http://www.youtube.com/watch?v=gAYzQk-d75Iand commitment of both First Global Bank and First Global Financial Services. It is done as a spoof of the science fiction genre – a sort of Star Wars meets Star Trek. Technically, it stands out in that the entire set is virtual. Actors were shot against green screen and everything from the hallways on the space ship to the command center were generated by computer. Liquid Light is the Production House. The Marketing Counselors is the agency. It is part of a 3 broader campaign called “Now Showing” wherein we spoof various movie genre