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SVL, Chukka Caribbean Adventures Sign MOU To Offer Tours At Caymanas Park

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Kingston, Jamaica – Monday, June 21, 2020: Supreme Ventures Limited (SVL) and Chukka Caribbean Adventures have formally entered into a Memorandum of Understanding (MoU) that will see tours being offered at the iconic Caymanas Park, operated by Supreme Ventures Racing and Entertainment Limited (SVREL).

The signing took place on Thursday, June 18, and the announcement was made via live stream on SVL’s social media pages.

It is expected that the MoU will see collaboration on marketing programmes, support in logistics, and development of the tour experience. Both parties will work together on key priority areas of the collaboration to stimulate business growth and generate foreign exchange.

John Byles, Managing Partner of Chukka Caribbean Adventures spoke to the driving force of the partnership:

“There is no question that the racetrack and the experience of Caymanas Park are known around the world. What we want to do is package this as a full-day experience for hotels and tourists in the Ocho Rios market, where they get the chance to go to the races, interact with the horses and make their bets”. He continued:

“We hope that the overall experience of a Jamaican race day and the food, drink and the excitement it offers will appeal not only to tourists but also to Jamaicans, much like our annual Chukka Foundation Hanover Charity Polo Game”.

 

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CAPTION: Gary Peart (right), Executive Chairman of Supreme Ventures Limited looks on as John Byles, Managing Partner of Chukka Caribbean Adventures and Solomon Sharpe, Chairman of Supreme Venture Racing and Entertainment Limited sign a Memorandum of Understanding (MoU) on June 18, 2020. The MoU will see the entities partner to offer tours at Caymanas Park.

Ian Levy, Deputy Chairman of SVL noted that the partnership will go a long way to improving business and generating profits to the benefit of all workers involved at the track and share-holders of all companies involved in the venture.

“I am delighted with this project. My goal is to make Caymanas Park an attractive destination for tours. I think Chukka [Caribbean Adventures] is the best partner we could have in this endeavour. The potential for this partnership is fantastic. With visitors coming to experience and watch the ‘Sport of Kings’ at Caymanas Park with a Jamaican flavour, there is the potential of earning foreign exchange, increasing the patronage to the track and thereby increasing the betting pool and improving the business at large”.

Levy further hopes that the influx of tourists to Caymanas Park will also spur local patronage. He also expects that tourists will continue to bet using SVREL’s digital platforms once they return home, thereby generating further revenue via these alternative betting channels.

“I am very confident about the future and the success it will bring for SVL, SVREL and of course for Chukka [Caribbean Adventures]”, Levy concluded.

Solomon Sharpe, Chairman, SVREL, noted that the timing of the partnership bodes well for Caymanas Park and Chukka Caribbean Adventures as borders reopen and horse racing resumes on June 20:

“In the past year, we focused on improving our core product so it is now time for us to fully ex-ploit the 200 acres of Caymanas Park that we have available. We could not ask for a better partner than Chukka and I believe the possibilities and the earning potential are fantastic.”

The announcement of the MoU follows SVREL’s plans to provide a new infield experience for patrons, trackside live.

According to Sharpe, Caymanas Park will be hosting a sneak preview of the trackside live experience with sponsors after which the offer will be made available to patrons as of June 27.

“This is the kind of experience we will be working on with Chukka [Caribbean Adventures] and I think the possibilities are endless ”, Sharpe said. “This is another step in the right for SVREL as we continue to work assiduously to improve our margins not only to the benefit of all stakeholders but also to improve the legacy of Caymanas Park”.

ABOUT SUPREME VENTURES LIMITED
Supreme Ventures Limited (SVL) is a premier lottery and gaming provider, formed in Jamaica in 1995. In June of 2001, it launched its lottery operation, with its technology provider GTECH, now IGT (International Game Technology). The Company, which became publicly listed in 2006, is in the business of providing entertainment through Lottery games, Sports Betting, Horse Racing and Video Lottery Terminals. SVL currently offers some ten lottery games, in addition to the JustBet and QuickSports products. SVL also owns and operates the Acropolis Gaming Lounge and seven other regional centres island-wide. In addition, its independent retailer network comprises some 1250 locations and offers online and mobile options for Sports Betting (JustBet mobile) and Horse Racing (Mbet). SVL also comprises wholly-owned subsidiaries Prime Sports (Jamaica) Limited, Supreme Ventures Racing and Entertainment Limited (SVREL), which operates Caymanas Park, Supreme Enterprises Inc, Post to Post Limited, and Supreme Route Limited trading as Champion Gaming.

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Betting, Gaming And Lotteries Commission Seeking Input Of Citizens On Advertising And Marketing Guidelines

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The Betting, Gaming and Lotteries Commission (BGLC) is seeking the input of citizens on the advertising and marketing guidelines being proposed for gambling and gambling related products in Jamaica.

A public consultation is being undertaken via electronic survey and an in-person session is scheduled for Monday (Nov. 20) at the Terra Nova All Suite Hotel in Kingston, where various stakeholder groups have been invited to participate and share their views on the proposals.

Persons have until December 1, 2023, to access the survey online at www.bglcconsultation.com.

“I would advise persons to go to the consultation summary and then click the form that takes them directly to the e-survey,” Manager, Corporate Affairs and Communication, BGLC, Wendy Robertson, told JIS News.

She noted that the entire public consultation document is available on the website and provides a lot of information, however, “the summary gives a good synopsis of what the consultation is about”.

Persons may choose to respond to any or all the questions in the survey.

All responses will be considered. Names of individuals or the organisations they are responding on behalf of will be published on the BGLC’s website, as part of the published responses to the consultation.

Ms. Robertson told JIS News that there has been a noticeable increase in gambling advertising, especially since the onset of the COVID-19 pandemic and as such, the Commission has to put the necessary safeguards in place.

“Part of the BGLC’s mandate is to protect consumers from gambling harm and financial exploitation, particularly among the vulnerable population, and we have to ensure that guidelines are put in place or stipulated to help prevent the forms of communication that may drive gambling harm,” she said.

The Corporate Affairs and Communication Manager said the BGLC is aware that research conducted by gambling regulators in other parts of the world has shown a clear link between marketing and advertising and the risk to customers.

“The Commission also recognises that the type and level of risk will vary from jurisdiction to jurisdiction so rules and controls applied need to be proportionate and relevant to the gambling market in Jamaica,” she noted.

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The List – Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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Djuvane Browne, Co-founder and CEO One Great Studio

Businessuite’s Top 50 Caribbean Marketers to watch

Djuvane Browne Chief Executive Officer is a man of many talents – Djuvane is an ultimate frisbee player, father of four, honorary husband of the year, and of course, our Team Leader. With over 20 years of experience, his passion for innovation and creation is only rivaled by his love for family and fresh prestige jelly donuts. Djuvane combines a wealth of experience with his established educational background in Psychology, Computer Science and Business Management, to match people-focused technology solutions to business objectives.

At One Great Studio, our digital agency is fully staffed by some of Jamaica’s most talented designers, developers & digital marketers who take pride in consistently delivering GREAT results for our clients.

We’re digital natives with deep knowledge of design, technology & business. We help you generate more leads & make more sales with digital marketing, websites, web applications & mobile applications.

Nominate Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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The List – Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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Arnold J. Foote C.E.O. AdMark

Businessuite’s Top 50 Caribbean Marketers to watch

I have been fortunate throughout my career to be surrounded by amazing talent that positively influenced by life. Starting with my Dad who understandably worked hard to keep me in line and mentor me, to all the other people I wave worked with in various capacities. I lead an amazing company filled with a blend of crazy and skill. Strategic thinkers, designers, creatives and managers. We are a first world agency residing in a developing world scenario and we wouldn’t have it any other way. AdMark is a lean, mean communications machine that many competitors are still trying to figure out. We love the clients that have us as their communications partners, hate their competitors and appreciate our media and production partnerships. Anyway, back to work. One day I will read this over and proof read. This is not that day. Cheers.

Since 1964, AdMark has been revolutionising the industry with its innovative approach to crafting effective and creative communications campaigns for some of the region’s biggest brands. Our relentless pursuit of excellence and out-of-the-box thinking has earned us a reputation as one of the most dynamic and cutting-edge agencies in the region.

We are proud to be powered by our powerful FCB International Alliance. This partnership enables us to leverage the latest thinking, technologies and strategies to deliver results that exceed our clients’ expectations and KPI’s.

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The List – Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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Businessuite’s Top 50 Caribbean Marketers to watch

Kimala Bennett Founder and CEO The Lab

Kimala Bennett is extremely goal-oriented and solution driven, and has always loved telling a good story in a creative way, and by creating both of her companies, she has had the perfect avenues to do so. In 2007, she founded The Production Lab with Melissa Llewellyn, with the aim to produce high quality video production, in fast turn around time and on budget.

Kimala has directed and produced over 150 advertisements, documentaries, corporate videos and music videos. With her keen ability to pool the best thinkers and pair them with the best executors; she has led The Production Lab to now become The LAB, a fully integrated Advertising Agency.

The LAB delivers with ROI in mind; this stems from Kimala’s strength and expertise in business management and entrepreneurship. The LAB team has built a reputation for being effective in logistics and creativity; known for delivering first- world quality productions.

The Business Lab, established in 2009, is a business solution company focusing on youth entrepreneurship. So far Kimala has published three books, Starting a Business In Jamaica, The Young Entrepreneur’s Handbook and Let’s Talk Money as consulting products of The Business Lab.

The Business Lab team and Kimala having led multiple island-wide executions; both the “I am the Change” and the “I3” programmes has brought entrepreneurship and innovation to Jamaican students. As a certified trainer of the Network for Teaching Entrepreneurship (NFTE) University, Kimala has also taught workshops to Jamaican students.

From Kimala’s perspective, changing the mindset of youth to focus heavily on entrepreneurship is one of the biggest contributions she can make to the development of the nation. “Youth are now able to see entrepreneurship as a viable option, creating business models around their ideas, and to be more focused on finding solutions to problems” .

We are a fully integrated 100% Jamaican born and bred advertising agency with global reach and an island swagger. We are a strategic, creative, passionate solutions oriented and no nonsense group with a heavy emphasis on getting stuff done!

The LAB – We love ideas, but we love to see ideas in action more, and we are crazy obsessive about getting results. We know we’re not for everyone but we might just be what you’ve been looking for.

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The List – Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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Kemal Brown is the Chairman of Digita Global Group Inc

Businessuite’s Top 50 Caribbean Marketers to watch

Kemal Brown is the Chairman of Digita Global Group Inc., and serves in varied capacities in its subsidiary companies, Digita Global Marketing Ltd, a Caribbean based, globally focused media, marketing and technology company, and Digita Properties Ltd., a tech-infused real estate holding, management and development company. Kemal is an avid speaker and consultant on entrepreneurship, leadership, digital strategy and transformation.

His experience spans academia, business consulting, political strategy, research, media relation and digital transformation. He is a son of the Caribbean, having been educated on her soil, and lectured at her most prominent universities. He is an award-winning entrepreneur, an impactful and a sought-after speaker, having delivered over one hundred (100) talks across four (4) continents to corporate bodies, international organization and service clubs alike. A few include VistaPrint, Sagicor, Scotiabank, the Horasis Global Community (Cascais), Rotary International, ProColombia, Jamaica Energy Partners, JMMB, the Project Management Institute, the Global Shapers Community and Aerofield International.

His interests span economic development, building growth focused ecosystems and transforming communities. To this end he has served as a mentor to several high growth Caribbean start-ups; the Vice Curator of the Global Shapers Kingston Hub, an initiative of the World Economic Forum (WEF); a Member of the Rotary Club of St. Andrew; a Fellow of the Commonwealth 33Sixty Leadership Programme and presently sits on the Regional Distinguished Volunteers Committee of the University of the West Indies (UWI) and is a member of the Private Sector Organization of Jamaica (PSOJ).

He lives by the philosophy of Kaizen, constantly pursuing daily improvement towards excellence. He enjoys reading and investing his time, energy and resources towards developing both young and seasoned members of society alike, primarily through mentorship and delivering presentations geared towards empowerment and creating a winner’s mindset.

Digita Global Marketing Ltd. is a Caribbean-based, globally-minded digital marketing agency located in Kingston, Jamaica. Digita specializes in interactive media experiences; design, bespoke and innovative websites and expressive visual identities, that come together to perfectly convey the values and vision of our clients, helping them to achieve their goals.

Nominate Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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