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Samsung Raises the Bar with Galaxy S10: More Screen, Cameras and Choices

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New premium smartphone experiences help celebrate 10 years of Galaxy innovations

SEOUL / LONDON / SAN FRANCISCO – February 20, 2019 – Celebrating a decade since the launch of the first Galaxy S, Samsung Electronics Co., Ltd. introduces a new line of premium smartphones: Galaxy S10. With four unique devices, the Galaxy S10 line is engineered to meet the distinct needs of today’s smartphone market, so consumers can do more of what they love. Each device delivers a next-generation experience in the categories consumers care about most: groundbreaking innovations in display, camera and performance.

A testament to a decade of innovations, Galaxy S10 is designed for those who want a premium smartphone with powerful performance and sets the stage for the next generation of mobile experiences. For consumers looking for a supercharged device, Galaxy S10+ takes every spec – from display, to camera, to performance – to the next level. Galaxy S10e is built for those who want all the premium essentials in a compact package on a flat screen. Finally, Galaxy S10 5G is created for those who want more of everything and are ready for the fastest available speeds and the most powerful features. Featuring the all-new Dynamic AMOLED display, next-generation camera, and intelligent performance, the Galaxy S10 line offers consumers more choices and sets a new standard for the smartphone.

“Since its launch ten years ago, the Galaxy S series has stood for premium innovation – offering consumers an incredible experience, and the ability to find the device that’s right for them,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “Galaxy S10 builds on that incredible legacy, and delivers breakthrough display, camera, and performance innovations. With four premium devices, each built for a unique consumer in mind, Samsung is leveraging a decade of industry leadership to usher in a new era of smartphone technology.”

Introducing the Dynamic AMOLED Display: Full Screen Experience with Ultrasonic Fingerprint Scanner
Galaxy S10 is made with Samsung’s best screen yet, the world’s first Dynamic AMOLED display. As the first HDR10+-certified smartphone, the display delivers vivid digital content, and with dynamic tone mapping, you’ll see a wider range of color for a brilliant, realistic picture. Galaxy S10’s Dynamic AMOLED display is also VDE-certified for vibrant bright colors and extraordinary contrast ratio for even deeper blacks and brighter whites.

Verified by DisplayMate, you’ll also enjoy exceptionally accurate colors on your mobile device – even in harsh sunlight. What’s more, the Dynamic AMOLED display also reduces blue light through its TÜV Rheinland-certified Eye Comfort display without compromising picture quality or adding a filter.

The result of a groundbreaking engineering process, Galaxy S10’s unique Infinity-O Display packs an array of sensors and camera technology into a hole-in display – so you can maximize your screen real estate without any distractions.

Galaxy S10’s Dynamic AMOLED display also includes the first-ever in-display Ultrasonic Fingerprint Scanner that reads the 3D contours of your physical thumbprint – not a 2D image of it – for improved anti-spoofing. With the world’s first FIDO Alliance Biometric Component certification, this next generation biometrics authentication offers vault-like security to keep your device safe.

Pro-Grade Camera
Building on Samsung’s camera leadership of Dual Pixel and Dual Aperture firsts, Galaxy S10 introduces new camera technology and advanced intelligence that makes it easy to take epic shots and videos:
• Ultra Wide Lens: A first for the S Series, Galaxy S10 offers an Ultra Wide Lens with a 123-degree field of view, like the human eye, so what you see is what’s in frame. Perfect for impressive landscape shots, big panoramas and even fitting the entire extended family into the photo, the Ultra Wide Lens ensures that you’ll always be able to capture the full scene.
• Super Steady & High-Quality Video Recording: Galaxy S10 offers Super Steady recording with digital stabilization technology. Whether you’re dancing in the middle of an amazing concert or trying to record every detail of a bumpy bike ride, Super Steady allows you to capture the moment. Both front and rear cameras can shoot in up to UHD quality, and in an industry first, the rear camera gives you the flexibility to record in HDR10+.
• AI Camera: Galaxy S10 makes already smart features more accurate with a Neural Processing Unit (NPU) so you can get pro-grade shots worth sharing without having to manually select any advanced camera settings. Scene Optimizer can now recognize and more accurately process additional scenes because of the NPU. And with Shot Suggestion, Galaxy S10 offers automatic composition recommendations so you can frame your photo better than ever.

Intelligent Performance Features to Help You Get the Most Out of Your Phone
Galaxy S10 is built with premium hardware and machine-learning-based software that works hard so you don’t have to. From brand new power sharing capabilities to AI-powered performance enhancement and Intelligent Wi-Fi, Galaxy S10 is Samsung’s most intelligent device yet, from the inside out.
• Wireless PowerShare : Samsung introduces Wireless PowerShare on Galaxy S10, making it possible to easily charge Qi-certified smartphones and even compatible wearable devices. In addition, Galaxy S10 is capable of charging itself and a second device simultaneously via Wireless PowerShare , while connected to a regular charger, enabling you to leave your second charger at home while on a trip.
• Intelligent Performance: The new AI software on the Galaxy S10 automatically optimizes battery, CPU, RAM, and even device temperature based on how you use your phone and continues to learn and get better over time. Leveraging AI-capabilities, Galaxy S10 also learns how you use your device to launch your most frequently used apps faster.
• Intelligent Wi-Fi: Galaxy S10 comes with Intelligent Wi-Fi that allows for an uninterrupted and safe connection by seamlessly switching between Wi-Fi and LTE, as well as alerting you of potentially risky Wi-Fi connections. Galaxy S10 also supports the new Wi-Fi 6 standard, making it possible for better Wi-Fi performance when connected to a compatible router.
• Bixby Routines: On Galaxy S10, Bixby automates your routines and provides personalized recommendations to make your life easier. With pre-set and personalized routines, such as Driving and Before Bed routines, which are customized based on your habits, Galaxy S10 makes things simpler by automatically reducing device touches and cutting steps out of your day.

A New Era of 5G Connectivity
Just as it did with 2G, 3G and 4G, Samsung is leading the way with 5G—working with major carriers to develop and deploy 5G networking technology. Now, Samsung is putting the power of 5G in consumers’ hands with Galaxy S10 5G, Samsung’s first flagship 5G smartphone. With Galaxy S10 5G, consumers on a 5G network can download a full season of a TV show in minutes, play graphics-rich cloud games with virtually no lag, enjoy enhanced VR and AR experiences and stay in touch with friends and family via real-time 4K video calls. To take full advantage of 5G connectivity, Galaxy S10 5G features the largest-ever Galaxy S series display, the 6.7-inch Infinity-O Display; Samsung’s 3D Depth Camera for 3D-image capturing to power Video Live focus and Quick Measure; powered by 4,500mAh with Super Fast Charging at 25W.

The Best Comes Standard: Galaxy Foundation and Next Level Ecosystem
The Galaxy S10 line offers everything you have come to expect from the Galaxy S series and more—including Fast Wireless Charging 2.0, IP68 water and dust resistance , a next-generation processor and Samsung services like Bixby, Samsung Health, Samsung Pay and Samsung DeX. You will get the largest storage capacity available on a Galaxy device – the S10+ even comes with 1TB of built-in storage – and the ability to add an additional 512GB microSD card for up to 1.5TB.
• Speed: Galaxy S10 gives you the capability to access next-generation Wi-Fi 6 , which gives you prioritized and four times faster access over other users in crowded areas, like an airport. Experience lightning fast LTE for downloading and browsing capable of up to 2.0 Gbps for the first time ever.
• Gaming: Engineered for the best possible gaming experience, Galaxy S10 is built with AI-based on-device gaming performance optimization software and premium hardware including Dolby Atmos for gaming mode and a vapor chamber cooling system. Galaxy S10 is also the first mobile device to be optimized for games created on the Unity platform.
• Security: Galaxy S10 is built with defense-grade Samsung Knox, as well as a secure storage backed by hardware, which houses your private keys for blockchain-enabled mobile services.

Galaxy S10 Availability & Pre-Ordering
Galaxy S10, Galaxy S10+ and Galaxy S10e will be available in Prism White, Prism Black, Prism Green, Prism Blue, Canary Yellow and Flamingo Pink. Galaxy S10+ will also be available in two, all-new, premium Ceramic models: Ceramic Black and Ceramic White.

The Galaxy S10, Galaxy S10+ and Galaxy S10e will be available in stores and online beginning March 8, 2019 in select markets. Pricing starts at $899.99 for Galaxy S10, $999.99 for Galaxy S10+ and $749.99 for Galaxy S10e. Preorders for the Galaxy S10, Galaxy S10+ and Galaxy S10e begin tomorrow, February 21, 2019. For a limited time in select markets, consumers who pre-order a Galaxy S10 or Galaxy S10+ will receive a pair of Galaxy Buds ($129.99 value) for free. Listen to your favorite music on the go, and up your fitness game, when you get your hands on the Galaxy S10 earlier than others.

About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

Business Events

The Global Business Leader Charity Golf Tournament – Jamaica November 2025

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The Global Business Leader Charity Golf Tournament is set to elevate the intersection of business and sport like never before. Golf has rapidly become a favorite pastime among executives, and this event marks the first of its kind in this unique format, debuting in Jamaica in November 2025, with plans to expand globally.

Bringing together top executives from around the world (with special focus on Africa, Asia, Europe and Caribbean), this prestigious tournament will see them compete across three world-class courses over five thrilling days, all vying for the coveted title of “Best Global Business Leader Golfer.” With global bragging rights on the line, this is more than just a game—it’s a chance for companies, employees, and fans to rally behind their business leaders in a high-stakes competition.

Get ready to witness business leadership meet competitive golf on a global stage in November 2025!

For More Information please email info@asterixtourism.com or contact

Roy Page for Player Registration, Accommodation,  charter flights and logistics – 876-781-7588

Peter Lindo for Competition execution and management – 876-8159700

Aldo Antonio Muir for Marketing, Promotions and Sponsorship -876-542-3719

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Unilever Initiates Talks To Potentially Sell Ice Cream Business

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Unilever has initiated talks with buyout firms to potentially sell its ice cream business, a move estimated to be worth up to $19.4 billion. This strategic decision aims to streamline Unilever’s operations and focus on its core business areas.

Unilever’s ice cream division, which includes renowned brands like Ben & Jerry’s, Magnum, and Wall’s, generated a turnover of €7.9 billion in 2023, representing about 13% of the company’s total sales. The separation will create a standalone ice cream business with significant global presence in both in-home and out-of-home segments.

The sale is driven by the distinct operational needs of the ice cream business, which differ from Unilever’s other segments. Ice cream has unique supply chain requirements, seasonal demand fluctuations, and higher capital intensity. By separating, Unilever can focus on its remaining core segments—Beauty & Wellbeing, Personal Care, Home Care, and Nutrition—aiming for mid-single-digit sales growth and improved margins post-separation​.

The potential buyers include private equity firms like Advent International, Blackstone, Cinven, and CVC Capital Partners, which have shown preliminary interest. The separation process will involve significant operational changes, including a major productivity program aimed at reducing costs by €800 million over the next three years, offsetting any dis-synergies from the separation. This plan also involves a restructuring that will impact approximately 7,500 predominantly office-based roles globally​​.

Overall, this move is expected to create a world-leading ice cream business with the flexibility to grow and innovate independently while enabling Unilever to become a more focused and higher-performing company.

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Consolidating Marketing Efforts into a Social-First Framework: A Data-Driven Approach

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In the rapidly evolving digital landscape, consolidating marketing efforts into a social-first framework has become essential for brands seeking to maximize the effectiveness of their marketing channels, content strategies, and influencer collaborations. This comprehensive approach leverages the power of social media to create a cohesive and data-driven marketing strategy that enhances engagement, reach, and ROI.

Understanding the Social-First Framework
A social-first framework prioritizes social media as the primary channel for marketing activities. This approach ensures that all marketing efforts are integrated and optimized for social media platforms, where consumers increasingly spend their time. By consolidating efforts into a social-first strategy, brands can streamline their marketing processes and make more informed decisions based on real-time data and consumer insights.

Benefits of a Social-First Framework

Unified Marketing Channels:
Consolidating marketing efforts into a social-first framework allows brands to create a unified strategy across multiple channels. This ensures consistency in messaging and branding, leading to a stronger and more cohesive brand presence.

Example: Coca-Cola effectively uses a social-first approach by maintaining consistent branding and messaging across all social media platforms, which reinforces their brand identity and enhances consumer recognition​​.

Enhanced Content Strategies:
A social-first framework enables brands to develop content strategies that are tailored to the preferences and behaviors of their social media audiences. By analyzing social media data, brands can create content that resonates more deeply with their target audience.

Example: Starbucks uses social media analytics to understand what types of content their audience engages with the most. This data-driven approach allows them to create highly relevant and engaging content, from seasonal promotions to user-generated content campaigns​.

Optimized Influencer Collaborations:
Integrating influencer marketing into a social-first framework ensures that influencer collaborations are aligned with overall marketing goals and strategies. Social media data can help identify the most effective influencers and measure the impact of their campaigns.

Example: Daniel Wellington’s influencer marketing strategy is deeply integrated into their social-first framework. By leveraging data to identify influencers who resonate with their target audience, they have successfully driven brand awareness and sales​​.

Implementing a Social-First Framework

Centralized Data Collection and Analysis:
To implement a social-first framework, brands need to centralize their data collection and analysis. This involves using tools that aggregate data from various social media platforms, providing a comprehensive view of consumer behavior and campaign performance.

Example: Sprout Social offers robust analytics tools that help brands gather and analyze social media data, enabling them to make informed decisions and optimize their marketing strategies​​.

Content Creation and Distribution:
Content should be created with a social-first mindset, ensuring that it is optimized for the platforms where it will be shared. This includes creating visually appealing graphics, engaging videos, and interactive posts that are tailored to each platform’s unique features.

Example: GoPro’s social-first content strategy involves creating stunning visual content that showcases their products’ capabilities. By focusing on user-generated content and sharing it on platforms like Instagram and YouTube, GoPro effectively engages their audience and promotes their brand​ (Latest Insights)​.

Leveraging Real-Time Engagement:
Social media allows for real-time interaction with consumers, providing an opportunity to build stronger relationships and address customer needs promptly. Brands should use this capability to engage with their audience, respond to feedback, and foster a sense of community.

Example: Nike’s real-time engagement strategy involves actively responding to customer inquiries and comments on social media. This proactive approach not only improves customer satisfaction but also enhances the brand’s reputation as responsive and customer-focused​.

Conclusion
Consolidating marketing efforts into a social-first framework provides a comprehensive and data-driven approach that maximizes the potential of marketing channels, content strategies, and influencer collaborations. By prioritizing social media, brands can create more cohesive and effective marketing campaigns, engage with their audience in meaningful ways, and drive better business outcomes. Adopting a social-first strategy is essential for brands looking to thrive in the digital age and stay ahead of the competition.

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Elevating Traditional Marketing Efforts Through an Always-On, Social-First Lens

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In today’s digital age, traditional marketing efforts such as experiential marketing and customer service can be significantly enhanced through an always-on, social-first strategy. This approach not only increases engagement and reach but also creates a seamless brand experience for consumers. Here’s how brands can scale and elevate these efforts:

1. Transforming Experiential Marketing

Digital Amplification of Live Events:
Experiential marketing, which focuses on creating immersive brand experiences, can reach a broader audience by leveraging social media. Live streaming events, behind-the-scenes content, and interactive social media campaigns can extend the impact of physical events to a global audience.

Example: Red Bull’s Stratos Jump was not just an in-person event but a global phenomenon, thanks to its extensive live streaming and social media coverage. By sharing real-time updates and encouraging user-generated content, Red Bull created a massive online buzz that amplified the event’s reach and impact​​.

Creating Virtual Experiences:
Incorporating virtual reality (VR) and augmented reality (AR) into experiential marketing allows brands to create immersive experiences that can be shared on social media. This not only engages users but also encourages them to share their experiences, further extending the brand’s reach.

Example: IKEA’s AR app, which allows customers to visualize furniture in their homes, was widely shared on social media. This social-first approach turned a functional tool into an engaging experience that users were excited to share with their networks​.

2. Enhancing Customer Service

Always-On Customer Support:
Social media provides a platform for brands to offer real-time customer support. By utilizing chatbots and AI, brands can ensure 24/7 availability, quickly addressing customer inquiries and issues. This always-on support enhances customer satisfaction and loyalty.

Example: Nike uses Twitter to handle customer service inquiries efficiently. Their dedicated support account (@NikeSupport) provides real-time responses, demonstrating the brand’s commitment to customer care​.

Personalized Customer Interactions:
Brands can use social media to offer personalized customer service, leveraging data to tailor interactions. Personalized responses and proactive engagement based on past interactions make customers feel valued and understood.

Example: Spotify uses data-driven insights to personalize their interactions with users on social media. By addressing users by name and referencing their listening habits, Spotify creates a personalized experience that enhances customer satisfaction​.

3. Scaling Content Through User Engagement

User-Generated Content (UGC):
Encouraging customers to create and share content related to their brand experiences can significantly amplify marketing efforts. UGC not only provides authentic content but also increases engagement as users feel part of the brand community.

Example: GoPro excels at leveraging UGC by encouraging users to share videos and photos captured with their products. This content is then featured on GoPro’s social media channels, showcasing real user experiences and inspiring potential customers​.

Influencer Partnerships:
Collaborating with influencers can scale traditional marketing efforts by leveraging their established audiences. Influencers can create engaging content that resonates with their followers, extending the brand’s reach and authenticity.

Example: Daniel Wellington’s influencer marketing strategy involved sending free watches to influencers, who then shared their experiences on social media. This approach helped the brand achieve significant growth and recognition​​.

4. Integrating Data-Driven Insights

Real-Time Analytics:
Social media platforms offer robust analytics tools that provide insights into consumer behavior and campaign performance. Brands can use this data to refine their strategies, ensuring that marketing efforts are continuously optimized for better results.

Example: Starbucks uses social media analytics to track customer sentiment and engagement. By analyzing this data, they can adjust their campaigns in real-time, ensuring that their marketing efforts are always relevant and effective​​.

Feedback Loops:
Social media allows for immediate feedback from customers, which can be used to improve products, services, and marketing strategies. Creating a feedback loop where customer insights are regularly integrated into business decisions helps brands stay aligned with consumer needs.

Example: Sephora utilizes social media to gather customer feedback on new products. This feedback is then used to make adjustments and improvements, ensuring that the brand meets customer expectations​ (Sprout Social)​.

Conclusion
By adopting an always-on, social-first approach, brands can scale and elevate traditional marketing efforts such as experiential marketing and customer service. This strategy not only extends the reach and impact of these efforts but also creates a more engaging and personalized experience for consumers. Leveraging social media’s capabilities for real-time interaction, personalization, and data-driven insights ensures that marketing efforts remain relevant and effective in the ever-evolving digital landscape.

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Humanizing Brands Through Influencer Marketing: A Guide to Resonating with Social-First Audiences

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In today’s digital landscape, humanizing a brand is crucial for resonating with social-first audiences. Leveraging influencer marketing effectively can bridge the gap between brands and consumers, fostering authentic connections and enhancing brand loyalty. Here’s how brands can utilize influencer marketing to achieve these goals:

1. Authentic Storytelling
Influencers as Storytellers: Influencers are adept at weaving personal stories into their content, making them ideal partners for brands aiming to humanize their image. By sharing their genuine experiences with a product, influencers can create relatable and engaging narratives that resonate deeply with their followers.

Example: Nike collaborates with influencers who share their fitness journeys, personal challenges, and triumphs. These authentic stories not only promote Nike products but also inspire and connect with audiences on an emotional level​​.

2. Micro-Influencers for Relatability
The Power of Micro-Influencers: Micro-influencers, those with smaller but highly engaged followings, often come across as more relatable and trustworthy. Their recommendations feel like advice from a friend rather than a sales pitch, which can significantly humanize a brand.

Example: Beauty brands like Glossier leverage micro-influencers to showcase everyday use of their products. This strategy has helped Glossier build a community-driven brand image that feels personal and approachable​.

3. Interactive and Engaging Content
Engagement Through Interaction: Influencers can facilitate direct interaction between brands and consumers through Q&A sessions, live streams, and interactive stories. This type of content allows consumers to engage directly with the brand, fostering a sense of community and connection.

Example: Starbucks often collaborates with influencers to host live coffee-making sessions or behind-the-scenes tours of their stores. These interactive sessions allow followers to ask questions and engage in real-time, making the brand more accessible and human​.

4. Highlighting Brand Values and Social Causes
Championing Causes: Influencers who align with a brand’s values and social causes can help highlight these aspects authentically. This not only humanizes the brand but also builds trust and loyalty among consumers who share similar values.

Example: Patagonia partners with environmental influencers to promote its commitment to sustainability. These influencers share stories and content that highlight Patagonia’s environmental efforts, resonating with eco-conscious consumers​​.

5. Behind-the-Scenes Content
Transparency Through BTS: Behind-the-scenes content provided by influencers can offer a glimpse into the brand’s operations, culture, and people. This transparency can humanize the brand by showing the human effort and passion behind the products.

Example: Brands like Ben & Jerry’s use influencers to share behind-the-scenes content of their ice cream-making process, their fair trade practices, and employee stories. This approach helps consumers see the brand as a collection of real people and values, not just a corporate entity​.

6. User-Generated Content and Community Building
Empowering Consumers: Encouraging influencers to create and share user-generated content (UGC) can amplify the voices of everyday consumers, making the brand feel more inclusive and community-driven. UGC campaigns often lead to higher engagement and loyalty.

Example: Coca-Cola’s “Share a Coke” campaign, where influencers and consumers shared personalized Coke bottles, created a massive amount of UGC. This not only promoted the product but also built a sense of community and personal connection around the brand​​.

Conclusion
Influencer marketing offers a dynamic and effective way to humanize brands and resonate with social-first audiences. By leveraging authentic storytelling, engaging content, and aligning with influencers who share their values, brands can foster deeper connections with consumers. This approach not only enhances brand perception but also drives loyalty and long-term engagement.

In a world where consumers crave authenticity and connection, influencer marketing stands out as a powerful tool for humanizing brands and making them more relatable to their audiences.

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