"roadblock" is quickly jumping to new avenues

A case in point: In 2005, retailer Target snatched up all the pages in an issue of Conde Nast’s New Yorker magazine and commissioned original artwork featuring its popular “bull’s-eye” logo to fill each space.

Published

14 years ago

May 23, 2011

BusinesSuiteOnline

The technique once known as a “roadblock” is quickly jumping to new avenues — especially in print (or whatever that medium is becoming).

To stand out among the dozens of pleading commercials that consumers see every day, advertisers have often sought to dominate the particular media that they buy. On TV, that once meant commercials set to air at the same time across multiple TV networks. The technique has evolved in recent years to also include home pages of popular web portals, or, in a different spin on the idea, sponsoring a specific episode of a particular program. Putting the same idea into practice in print has typically meant buying up all the ad inventory in a single issue of a magazine or newspaper.

MORE: http://adage.com/article/mediaworks/usa-network-buys-entire-special-issue-yorker/227708/

John Mahfood “I Listed on the JSE to Raise Capital for My Business”

Published

8 years ago

November 24, 2016

Managing Editor

JSE Online Trading Platform

Published

8 years ago

November 24, 2016

Managing Editor

Grace Stockholders To Vote On 3-for-1 Stock Split Today

Published

9 years ago

July 11, 2016

BusinesSuiteOnline

Shareholders of GraceKennedy Limited will this morning meet to consider and, if thought fit, approve a recommendation for a three-for-one stock split.

If approved, shareholders will receive three stocks for each one that is currently held.

According to group CEO Don Wehby, the stock units with a market price of J$115.00 per stock unit prior to the split will now increase threefold with an initial price of J$38.33 per stock unit

He says the stock split would allow GK’s stock to be made available to more investors while further enhancing the market for the shares.

Ahead of this morning’s Extraordinary General Meeting, GK last week issued 59,360 additional GK shares.

UK Loses S&P Triple A Rating

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

The UK has lost its top AAA credit rating from ratings agency S&P following the country’s vote to leave the EU.

S&P says the referendum result could lead to “a deterioration of the UK’s economic performance, including its large financial services sector”.

Earlier the pound plunged to a 31-year low against the dollar, and UK markets closed lower for a second day. On Friday,

Moody’s cut the UK’s credit rating outlook to negative.

Caribbean Hotels Named In Jetsetters’ 2016 Best Of The Best

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

Three Caribbean hotels have been named in US-based travel and lifestyle magazine Jetsetter’s 2016 Best of the Best awards.

The list which was published recently, highlighted the world’s 20 best hotels in categories ranging from Best Over-The-Top Luxury to Best Safari Lodge.

Included in the list were Antigua and Barbuda’s Barbuda Belle Luxury Beach Hotel, Anguilla’s Zemi Beach House Resort & Spa, and St Lucia’s BodyHoliday.