Ricardo Nuncio has officially taken on his position as Managing Director of the Red Stripe brand.

He replaces former Cedric Blair who last week took up his position as General Manager, Caribbean and Central America, DIAGEO WestLAC last week.

According to Chairman of the Desnoes & Geddes Ltd. Board of Directors, Richard Byles, the board looks “forward to working with him in ensuring the continuity of the Red Stripe business and the company’s ongoing support of Jamaica’s economic development.”

Meanwhile, HEINEKEN Regional President Americas, Marc Busain, says “Ricardo has displayed great leadership over the years and is known for his strong commercial acumen and his commitment to strategic transformation and talent development”. He says Heineken “looks forward to his continued strong contributions as we seek to leverage our years of expertise to expand Red Stripe’s global footprint.”

Nuncio joins the Red Stripe team from Heineken Mexico, the biggest operating company of the HEINEKEN Company. He is Regional Sales Director, having held this position since January 2014, with responsibility for the South Region (Morelos, Guerrero, Oaxaca and Chiapas) which accounts for 6% of national volume and 3% of national EBIT.
Nuncio was accountable for a team of +1,400 people across 4 states and 35 distribution centers. Under his leadership he implemented a recognition programme, “Meritocracy” that aims at building a high performance culture. In 2014 he delivered 11% growth in volume, 105% growth in EBIT, 28% growth in Heineken brand, and gained 2 points of market share. BM