For whatever reason, there were many who doubted the ability of RedBk Jamaica Limited, a startup information service provider to publish and distribute five (5) regional directories within one year of launch. Well the company has delivered. The RedBk Metro directory is now in circulation and the other four will be here long before the Christmas holidays come around.

Surrounded by thousands of copies of the 2012-2013 RedBk Metro Telephone directories on their way out to various distribution points and an advance copy of the RedBk South directory in hand, company President and CEO Carol Pryce was beaming with pride at the harvest around her. The seed, planted in November 2011 with an offering positioned in the market as a more innovative approach to directive advertising and as a lower cost alternative, she has every right to be proud of their accomplishment.

“We have to thank the thousands of advertisers big and small, members of the public, the RedBk team, our suppliers and creditors and our banks for making this happen.” stated Pryce.  “Without them we could not have done it. Jamaicans are known to be very skeptical of new product offerings, worse still an intangible because we did not have a copy to show. We were well aware of this, so our focus was on education, creating awareness of the opportunity for our prospective customers to increase their exposure and, by extension, business revenue and profitability, through advertising in RedBk phone directory. This here is the result of that. This is a definite keepsake publication.” a beaming Pryce commented.

“All the 2012-2013 RedBk Telephone directories are truly Jamaicanised.  We have included non-traditional headings and bus routes as asked for by the consuming public.  We have organized the Government pages in a new, more user-friendly way. We have made the pages easy to read, the books portable, and arranged listings to make it so very easy to find local branches.

President and CEO Carol Pryce

We are also very excited to report that the “Beta” or test version of our website www.redbk360.com and online directory have been well received and are already generating significant activity. In this regard, we are extremely grateful to the many users who continue to provide feedback on how to make it better serve their needs.  As with the physical directory, we are listening and will respond to your needs.

The SME and Micro Informal Market sector is a vastly untapped area of opportunity for RedBk. These Jamaicans have largely been unaware of the value of directive advertising and had adopted the view that directive advertising was off limits to them.  For the 2013 campaign we will be placing special emphasis on helping this group reap the benefits of directive advertising.” BM