Archive
Mobile Is a Clear and Present Danger to the Ad-Media Industrial Complex
On the other side sit the agencies, technology vendors, ad networks and media companies that treat ads as pork bellies and automate the entire process. They could stand to lose billions as marketers race to adopt content partnerships and highly customized approaches that help them stand out as native monetization gains steam.
There’s no part of the marketing ecosystem that will go unscathed by the mobile tsunami. And so far, there are advantages for early adopters.
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