Mobile Is a Clear and Present Danger to the Ad-Media Industrial Complex

On the other side sit the agencies, technology vendors, ad networks and media companies that treat ads as pork bellies and automate the entire process. They could stand to lose billions as marketers race to adopt content partnerships and highly customized approaches that help them stand out as native monetization gains steam.

There’s no part of the marketing ecosystem that will go unscathed by the mobile tsunami. And so far, there are advantages for early adopters.

Published

13 years ago

September 17, 2012

BusinesSuiteOnline

Speed of Change
What’s different this time is the speed and depth of change.

Smartphones are the fastest growing technology of all time, according to Forrester. Nothing — not TVs, not computers — comes close when it comes to adoption. Nielsen reports that more than 50% of Americans own at least one smartphone.

As millions of people gain real-time internet access, behaviors are already starting to change. Pew reports that most smartphone owners use their devices as their primary gateway to content.

Interruptive experiences simply don’t work on phones. Hard stop. This means agencies, media companies and marketers must adapt or they could suffer. Some aren’t waiting around to find out.

The social networks are paving the way by embracing what some call “native” advertising formats. These ads allow marketers to seamlessly integrate their messages into existing audience-friendly structures (e.g. tweets, posts) but pay to have them amplified.

For more go to

http://adage.com/article/steve-rubel/mobile-a-clear-danger-ad-media-industrial-complex/237228/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage

John Mahfood “I Listed on the JSE to Raise Capital for My Business”

Published

8 years ago

November 24, 2016

Managing Editor

JSE Online Trading Platform

Published

8 years ago

November 24, 2016

Managing Editor

Grace Stockholders To Vote On 3-for-1 Stock Split Today

Published

9 years ago

July 11, 2016

BusinesSuiteOnline

Shareholders of GraceKennedy Limited will this morning meet to consider and, if thought fit, approve a recommendation for a three-for-one stock split.

If approved, shareholders will receive three stocks for each one that is currently held.

According to group CEO Don Wehby, the stock units with a market price of J$115.00 per stock unit prior to the split will now increase threefold with an initial price of J$38.33 per stock unit

He says the stock split would allow GK’s stock to be made available to more investors while further enhancing the market for the shares.

Ahead of this morning’s Extraordinary General Meeting, GK last week issued 59,360 additional GK shares.

UK Loses S&P Triple A Rating

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

The UK has lost its top AAA credit rating from ratings agency S&P following the country’s vote to leave the EU.

S&P says the referendum result could lead to “a deterioration of the UK’s economic performance, including its large financial services sector”.

Earlier the pound plunged to a 31-year low against the dollar, and UK markets closed lower for a second day. On Friday,

Moody’s cut the UK’s credit rating outlook to negative.

Caribbean Hotels Named In Jetsetters’ 2016 Best Of The Best

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

Three Caribbean hotels have been named in US-based travel and lifestyle magazine Jetsetter’s 2016 Best of the Best awards.

The list which was published recently, highlighted the world’s 20 best hotels in categories ranging from Best Over-The-Top Luxury to Best Safari Lodge.

Included in the list were Antigua and Barbuda’s Barbuda Belle Luxury Beach Hotel, Anguilla’s Zemi Beach House Resort & Spa, and St Lucia’s BodyHoliday.