Archive
Mobile Can Lead the Way to the Rebirth of Print Media
As More People Read Books, Newspapers and Magazines on Mobile Devices, Marketers Have a Chance to Extend Print Branding.
Traditional and social media and enhanced user experiences all are converging in mobile devices. Yet marketers are still putting mobile in a bucket by itself, as a separate channel. In doing so — and, remember, the rise in mobile use means that internet access is always nearby for millions of people — brands are missing a great opportunity to reach engaged consumers.
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Businessuite Markets3 weeks ago
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