Long-term Success vs. Short-term Gratification: A Study of Two Companies

So far, the marketing fact of the 21st century is that consumers, not advertisers, control the who, what, where and when of engagement. Rather than grieve for lost power, it’s time to cast our nets more strategically. Instead of relying on the temporary high of price-centric promotions, brands ought to adopt a customer-centric approach that solves for the greatest customer value, present and future.

Published

13 years ago

September 4, 2012

BusinesSuiteOnline

Why Consumers, Not Advertisers, Control the Who, What, Where and When of Engagement

Much has been made of smartphone-toting consumers “showrooming” at local stores — that is, using an app to scan barcodes at local retailers and then making their final purchase online at a cheaper price.

Like it or not, consumers will practice “showrooming” even without the assistance and encouragement of apps. Why? Because they can. Because leading companies train them how to. And because the choice of products and merchants, and information about those choices, is nearly endless.

To illustrate, let me share a tale of two companies. Both are large, successful retail firms. Both have smart leadership, but this year they are going in two very different directions.

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John Mahfood “I Listed on the JSE to Raise Capital for My Business”

Published

9 years ago

November 24, 2016

Managing Editor

JSE Online Trading Platform

Published

9 years ago

November 24, 2016

Managing Editor

Grace Stockholders To Vote On 3-for-1 Stock Split Today

Published

9 years ago

July 11, 2016

BusinesSuiteOnline

Shareholders of GraceKennedy Limited will this morning meet to consider and, if thought fit, approve a recommendation for a three-for-one stock split.

If approved, shareholders will receive three stocks for each one that is currently held.

According to group CEO Don Wehby, the stock units with a market price of J$115.00 per stock unit prior to the split will now increase threefold with an initial price of J$38.33 per stock unit

He says the stock split would allow GK’s stock to be made available to more investors while further enhancing the market for the shares.

Ahead of this morning’s Extraordinary General Meeting, GK last week issued 59,360 additional GK shares.

UK Loses S&P Triple A Rating

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

The UK has lost its top AAA credit rating from ratings agency S&P following the country’s vote to leave the EU.

S&P says the referendum result could lead to “a deterioration of the UK’s economic performance, including its large financial services sector”.

Earlier the pound plunged to a 31-year low against the dollar, and UK markets closed lower for a second day. On Friday,

Moody’s cut the UK’s credit rating outlook to negative.

Caribbean Hotels Named In Jetsetters’ 2016 Best Of The Best

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

Three Caribbean hotels have been named in US-based travel and lifestyle magazine Jetsetter’s 2016 Best of the Best awards.

The list which was published recently, highlighted the world’s 20 best hotels in categories ranging from Best Over-The-Top Luxury to Best Safari Lodge.

Included in the list were Antigua and Barbuda’s Barbuda Belle Luxury Beach Hotel, Anguilla’s Zemi Beach House Resort & Spa, and St Lucia’s BodyHoliday.