LASCO Distributors (LASD) has doubled its export field team, having been appointed the exclusive distributor by LASCO Manufacturing (LASM) for the export market as part of a strategic decision effective April 1, 2016.

The arrangement has prompted structural changes and new investments in both human and infrastructural resources. LASD has assigned two Export Directors with extensive experience in growing and developing export markets to lead the export thrust.

In addition to distributing products locally for LASM, the company will now distribute established brands such as LASCO Food Drink, LASCO LaSoy, LASCO Porridge Mix and iCool beverage products to existing export distributors across territories such as the Caribbean and North America.

As such, LASCO Manufacturing will give greater focus to innovation and production of affordable, delicious and nutritious products. Its most recent innovation, Ice Dream, follows the hugely successful iCool, while the flagship product Food Drink continues to lead in the fortified beverage market.

LASD’s Managing Director Peter Chin says “Consolidating all LASCO sales, both domestic and export under one roof, will realize benefits from both operational and marketing efficiency”.

LASD is just about nearing the completion of an additional 100,000 square feet expansion of storage space at its current warehouse complex at cost of nearly $1.2 billion.

The additional space will accommodate the increased inventory, which has been brought on by iCool and the company’s distribution arrangement for other leading local and international brand houses including Salada and Unilever.

The Unilever brand portfolio consists of Lipton, Red Rose, Knorr Side Dishes, Hellman’s, Blue Band, Flora, I Can’t Believe it’s Not Butter, Country Crock and Breyers, as well as the Suave, Tresemme and St. Ives personal care products.