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Kraft's New Grocery Company Plans Marketing Boost in Search of 'Renaissance'
Mr. Vernon also pledged that the company would become a “lean, horizontal” organization, moving away from a culture at old Kraft that had he characterized as being too reliant on “entitlement.” Part of the reorganization is already underway, including the elimination of 2,000 positions in the past two years, while “layers of management” have been removed, he said. The goal, he said, is to “let our bright, talented people create and innovate without having to look to headquarters for answers and directions at every step.” At company headquarters in suburban Chicago, office walls are being taken down to create a more open environment. “The stately cherry paneling of our previous executive offices will soon be history,” Mr. Vernon said.
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