Heston Hutton (r) Assistant General Manager – Strategic Development & Planning at the Jamaica Co-operative Credit Union League (JCCUL) recently met with Carol Pryce (l) President and CEO RedBk Jamaica Limited, to review and discuss a number of mutually beneficial initiatives on which their respective companies will be embarking as part of an overall plan which collaborates in the building of a long term, mutually beneficial business relationship.

Carol Pryce commenting on the strategic alliance stated that “RedBk sees great potential in the partnership. The over 40 Credit Unions, which together constitute the league (JCCUL) between them, have close to 950,000 individual members. Many of these are small businesses, which surely, from time to time seek funding through their C.U. We at RedBk want to show them the benefits of our affordable directive advertising options,  whether online or in any of our 5 printed directories, not just to look for a number, but to offer them a place where they can advertise their business under specific Jamaicanised classification(s).  That way, with this kind of exposure, it’s easy for them to be found, potential customer base immediately expands giving a reach wider than ‘word of mouth’, business growth is facilitated, and this not only help to maintain the loan repayment but grow the profitability too”.

Heston Hutton (r) Assistant General Manager – Strategic Development & Planning at the Jamaica Co-operative Credit Union League (JCCUL) recently met with Carol Pryce (l) President and CEO RedBk Jamaica Limited,

In commenting on the prospects for the cooperation Mr. Hutton said “RedBk Jamaica Limited and the Jamaica Co-operative Credit Union League (JCUL) are collaborating in the building of a long term, mutually beneficial business relationship. We at the JCCUL are very pleased to support the introduction of RedBk Telephone Directories, which is a unique communication vehicle that effectively takes the business of our members directly to the people who need our services. We understand and have experienced the benefits of products and services in a competitive environment and encourage our membership to advertise in this innovative, relevant and cost effective medium.”