JAMAICA 2011 ELECTIONS HURTING ADVERTISING BUSINESS

The 2007 Jamaican general elections stemmed the flow of red ink gushing from the balance sheets of many Jamaican media houses and the lucky few advertising agencies who handled the placements of the two political parties. The anticipation of a similar windfall for the current election will not be realized as the timing has dealt a triple blow for the local advertising business.

Published

13 years ago

December 5, 2011

BusinesSuiteOnline

In the first instance the period November to December is traditionally the most profitable period for advertising agencies and media houses as its the period when business seek to capitalize on the increased consumer expenditure which takes place during this time. With elections in the air many companies and individuals are holding back in a wait and see mode.

Secondly companies that would normally bump up their advertising expenditure during this time have scaled back not wanting to compete with the election advertising frenzy.

Importantly this last quarter spike in expenditure was used as a cushion for the annual “tamarind season” January to March, when companies drunk from the frenzy and increased expenditure crawl or slow down and close their cheques books in anticipation of the upcoming April government budget presentation.

And finally the 2012 elections will clearly not have the level of expenditure as the 2007 elections and as such the anticipated spike in income and profitability for media houses and ad agencies will not materialize.

Compounding the pain of the media houses and advertising agencies is the “peace treaty” between Claro and Digicel. The war that waged between these two telecom giants poured millions of dollars in the coffers of media houses and the agencies that handled their business.

From all accounts the 2011 Digicel “top up this Christmas rappa-pam-pam” campaign lacks the energy and excitement of former years and many are attributing this to the lack of competition from Claro. LIME on the other hand seems determined to capitalize on this lethargic Digicel campaign and is spending hard in the media, hoping to win over consumers. BM

John Mahfood “I Listed on the JSE to Raise Capital for My Business”

Published

8 years ago

November 24, 2016

Managing Editor

JSE Online Trading Platform

Published

8 years ago

November 24, 2016

Managing Editor

Grace Stockholders To Vote On 3-for-1 Stock Split Today

Published

9 years ago

July 11, 2016

BusinesSuiteOnline

Shareholders of GraceKennedy Limited will this morning meet to consider and, if thought fit, approve a recommendation for a three-for-one stock split.

If approved, shareholders will receive three stocks for each one that is currently held.

According to group CEO Don Wehby, the stock units with a market price of J$115.00 per stock unit prior to the split will now increase threefold with an initial price of J$38.33 per stock unit

He says the stock split would allow GK’s stock to be made available to more investors while further enhancing the market for the shares.

Ahead of this morning’s Extraordinary General Meeting, GK last week issued 59,360 additional GK shares.

UK Loses S&P Triple A Rating

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

The UK has lost its top AAA credit rating from ratings agency S&P following the country’s vote to leave the EU.

S&P says the referendum result could lead to “a deterioration of the UK’s economic performance, including its large financial services sector”.

Earlier the pound plunged to a 31-year low against the dollar, and UK markets closed lower for a second day. On Friday,

Moody’s cut the UK’s credit rating outlook to negative.

Caribbean Hotels Named In Jetsetters’ 2016 Best Of The Best

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

Three Caribbean hotels have been named in US-based travel and lifestyle magazine Jetsetter’s 2016 Best of the Best awards.

The list which was published recently, highlighted the world’s 20 best hotels in categories ranging from Best Over-The-Top Luxury to Best Safari Lodge.

Included in the list were Antigua and Barbuda’s Barbuda Belle Luxury Beach Hotel, Anguilla’s Zemi Beach House Resort & Spa, and St Lucia’s BodyHoliday.