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Innovations And Challenges Impacting The Ooh Advertising Landscape Of 2023…Part 1

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Physical-Digital Hybrid Experience

As consumers spend more time traveling and venturing out of their homes this year, brands are returning to billboards and incorporating technology to reach consumers in new and impactful ways.

Except for brand awareness, customer engagement is the main objective of advertising. There’s no better way for businesses to engage audiences than helping them transition from what is a regular outdoor ad on a billboard to a digital experience on their mobile phones. Marketers are making this possible by using hashtags and QR codes as the main elements of their ads. As the target audiences interact with these adverts, brands can retain their attention for a longer duration than they’d normally do staring at a billboard.

https://www.forbes.com/sites/forbestechcouncil/2023/03/10/the-ooh-advertising-landscape-of-2023-innovations-and-challenges/?sh=5dc4ab5b3967

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Marketing & Advertising

The List – Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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Djuvane Browne, Co-founder and CEO One Great Studio

Businessuite’s Top 50 Caribbean Marketers to watch

Djuvane Browne Chief Executive Officer is a man of many talents – Djuvane is an ultimate frisbee player, father of four, honorary husband of the year, and of course, our Team Leader. With over 20 years of experience, his passion for innovation and creation is only rivaled by his love for family and fresh prestige jelly donuts. Djuvane combines a wealth of experience with his established educational background in Psychology, Computer Science and Business Management, to match people-focused technology solutions to business objectives.

At One Great Studio, our digital agency is fully staffed by some of Jamaica’s most talented designers, developers & digital marketers who take pride in consistently delivering GREAT results for our clients.

We’re digital natives with deep knowledge of design, technology & business. We help you generate more leads & make more sales with digital marketing, websites, web applications & mobile applications.

Nominate Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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Marketing & Advertising

The List – Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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Arnold J. Foote C.E.O. AdMark

Businessuite’s Top 50 Caribbean Marketers to watch

I have been fortunate throughout my career to be surrounded by amazing talent that positively influenced by life. Starting with my Dad who understandably worked hard to keep me in line and mentor me, to all the other people I wave worked with in various capacities. I lead an amazing company filled with a blend of crazy and skill. Strategic thinkers, designers, creatives and managers. We are a first world agency residing in a developing world scenario and we wouldn’t have it any other way. AdMark is a lean, mean communications machine that many competitors are still trying to figure out. We love the clients that have us as their communications partners, hate their competitors and appreciate our media and production partnerships. Anyway, back to work. One day I will read this over and proof read. This is not that day. Cheers.

Since 1964, AdMark has been revolutionising the industry with its innovative approach to crafting effective and creative communications campaigns for some of the region’s biggest brands. Our relentless pursuit of excellence and out-of-the-box thinking has earned us a reputation as one of the most dynamic and cutting-edge agencies in the region.

We are proud to be powered by our powerful FCB International Alliance. This partnership enables us to leverage the latest thinking, technologies and strategies to deliver results that exceed our clients’ expectations and KPI’s.

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Marketing & Advertising

The List – Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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Businessuite’s Top 50 Caribbean Marketers to watch

Kimala Bennett Founder and CEO The Lab

Kimala Bennett is extremely goal-oriented and solution driven, and has always loved telling a good story in a creative way, and by creating both of her companies, she has had the perfect avenues to do so. In 2007, she founded The Production Lab with Melissa Llewellyn, with the aim to produce high quality video production, in fast turn around time and on budget.

Kimala has directed and produced over 150 advertisements, documentaries, corporate videos and music videos. With her keen ability to pool the best thinkers and pair them with the best executors; she has led The Production Lab to now become The LAB, a fully integrated Advertising Agency.

The LAB delivers with ROI in mind; this stems from Kimala’s strength and expertise in business management and entrepreneurship. The LAB team has built a reputation for being effective in logistics and creativity; known for delivering first- world quality productions.

The Business Lab, established in 2009, is a business solution company focusing on youth entrepreneurship. So far Kimala has published three books, Starting a Business In Jamaica, The Young Entrepreneur’s Handbook and Let’s Talk Money as consulting products of The Business Lab.

The Business Lab team and Kimala having led multiple island-wide executions; both the “I am the Change” and the “I3” programmes has brought entrepreneurship and innovation to Jamaican students. As a certified trainer of the Network for Teaching Entrepreneurship (NFTE) University, Kimala has also taught workshops to Jamaican students.

From Kimala’s perspective, changing the mindset of youth to focus heavily on entrepreneurship is one of the biggest contributions she can make to the development of the nation. “Youth are now able to see entrepreneurship as a viable option, creating business models around their ideas, and to be more focused on finding solutions to problems” .

We are a fully integrated 100% Jamaican born and bred advertising agency with global reach and an island swagger. We are a strategic, creative, passionate solutions oriented and no nonsense group with a heavy emphasis on getting stuff done!

The LAB – We love ideas, but we love to see ideas in action more, and we are crazy obsessive about getting results. We know we’re not for everyone but we might just be what you’ve been looking for.

Nominate Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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The List – Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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Kemal Brown is the Chairman of Digita Global Group Inc

Businessuite’s Top 50 Caribbean Marketers to watch

Kemal Brown is the Chairman of Digita Global Group Inc., and serves in varied capacities in its subsidiary companies, Digita Global Marketing Ltd, a Caribbean based, globally focused media, marketing and technology company, and Digita Properties Ltd., a tech-infused real estate holding, management and development company. Kemal is an avid speaker and consultant on entrepreneurship, leadership, digital strategy and transformation.

His experience spans academia, business consulting, political strategy, research, media relation and digital transformation. He is a son of the Caribbean, having been educated on her soil, and lectured at her most prominent universities. He is an award-winning entrepreneur, an impactful and a sought-after speaker, having delivered over one hundred (100) talks across four (4) continents to corporate bodies, international organization and service clubs alike. A few include VistaPrint, Sagicor, Scotiabank, the Horasis Global Community (Cascais), Rotary International, ProColombia, Jamaica Energy Partners, JMMB, the Project Management Institute, the Global Shapers Community and Aerofield International.

His interests span economic development, building growth focused ecosystems and transforming communities. To this end he has served as a mentor to several high growth Caribbean start-ups; the Vice Curator of the Global Shapers Kingston Hub, an initiative of the World Economic Forum (WEF); a Member of the Rotary Club of St. Andrew; a Fellow of the Commonwealth 33Sixty Leadership Programme and presently sits on the Regional Distinguished Volunteers Committee of the University of the West Indies (UWI) and is a member of the Private Sector Organization of Jamaica (PSOJ).

He lives by the philosophy of Kaizen, constantly pursuing daily improvement towards excellence. He enjoys reading and investing his time, energy and resources towards developing both young and seasoned members of society alike, primarily through mentorship and delivering presentations geared towards empowerment and creating a winner’s mindset.

Digita Global Marketing Ltd. is a Caribbean-based, globally-minded digital marketing agency located in Kingston, Jamaica. Digita specializes in interactive media experiences; design, bespoke and innovative websites and expressive visual identities, that come together to perfectly convey the values and vision of our clients, helping them to achieve their goals.

Nominate Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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Marketing & Advertising

The List – Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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Javette Nixon Founder, Chairman & CEO of Point Global Marketing Group (POINT)

Businessuite’s Top 50 Caribbean Marketers to watch

Javette Nixon is the Founder, Chairman & CEO of Point Global Marketing Group (POINT), Seaforth Holding Limited and Esther Ventures Limited as well as a Director of Vein Centers of Jamaica. He is an experienced entrepreneur, investor, and marketing consultant specializing in market entry and branding strategies for emerging brands and global companies.

Javette’s expertise is deeply innovation-driven, ranging from digital and e-commerce to global market strategies and business model disruption. He founded his first company at the age of 23 – an e-commerce business that he sold five years later. He has also worked at MCIS Advance, Edgechem Jamaica Limited, and Capital & Credit Merchant Bank, while serving as an active investor in such startups as True Shade Cosmetics Limited and Zoombridge Solutions Limited.

He holds a Bachelor’s Degree in Political Science and Economics from the University of the West Indies, Mona and a Master’s of Science Degree in International Marketing from Hult International Business, Boston.

Javette is also an Alumnus of the University of London, the Technology Innovation Centre Incubator at the University of Technology Jamaica, and the Branson Centre of Entrepreneurship in the Caribbean. He was the season one winner of NCB Capital Quest and a 2016 Young Leader of the Americas Professional Fellow. His other interests include volunteerism, travelling, and football. Javette has two children and is married to Dr. Hillary Brown Nixon.

Point Global is a Pan-Caribbean Management Consulting Firm. We work with business throughout the Caribbean and North America combining human expertise with cutting edge technology solutions to solve business challenges related to marketing, data and insight and technology.

 

Nominate Businessuite’s Top 50 Caribbean Marketers to watch for 2024

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