Industry One Step Closer to Finding a Standard for a Brand's Worth

In the end, she points out strong brands are cash-generating assets. They allow marketers to sell in the short term as well as the long term, over the lifetime of a customer. They also allow companies entry into new businesses. Apple, after all, didn’t make a phone until five years ago.

Published

14 years ago

September 14, 2011

BusinesSuiteOnline

Apple has spent the past month flirting with the title of world’s most valuable company. No doubt the value of its brand is one reason there’s a decent-size gulf between its book value of $69.3 billion and its market cap of $362 billion.

But exactly how much is that brand worth? Well, no one really knows, because there’s no standard way to measure the value of the brand in a way that links it to financial performance.

You’ve got third parties with their annual “most valuable” brands lists and proprietary methodologies. You’ve got marketers that have created their own internal rubric for measuring brand health. And you’ve got Wall Street, which makes assessments of a brand value, but only when a brand is acquired or divested, not when it’s organically grown. All of those methods — and their outcomes — can vary. Simply put, there’s no standard way to measure the most important asset a marketer has.

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http://adage.com/article/cmo-strategy/a-brand-worth/229692/

John Mahfood “I Listed on the JSE to Raise Capital for My Business”

Published

8 years ago

November 24, 2016

Managing Editor

JSE Online Trading Platform

Published

8 years ago

November 24, 2016

Managing Editor

Grace Stockholders To Vote On 3-for-1 Stock Split Today

Published

9 years ago

July 11, 2016

BusinesSuiteOnline

Shareholders of GraceKennedy Limited will this morning meet to consider and, if thought fit, approve a recommendation for a three-for-one stock split.

If approved, shareholders will receive three stocks for each one that is currently held.

According to group CEO Don Wehby, the stock units with a market price of J$115.00 per stock unit prior to the split will now increase threefold with an initial price of J$38.33 per stock unit

He says the stock split would allow GK’s stock to be made available to more investors while further enhancing the market for the shares.

Ahead of this morning’s Extraordinary General Meeting, GK last week issued 59,360 additional GK shares.

UK Loses S&P Triple A Rating

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

The UK has lost its top AAA credit rating from ratings agency S&P following the country’s vote to leave the EU.

S&P says the referendum result could lead to “a deterioration of the UK’s economic performance, including its large financial services sector”.

Earlier the pound plunged to a 31-year low against the dollar, and UK markets closed lower for a second day. On Friday,

Moody’s cut the UK’s credit rating outlook to negative.

Caribbean Hotels Named In Jetsetters’ 2016 Best Of The Best

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

Three Caribbean hotels have been named in US-based travel and lifestyle magazine Jetsetter’s 2016 Best of the Best awards.

The list which was published recently, highlighted the world’s 20 best hotels in categories ranging from Best Over-The-Top Luxury to Best Safari Lodge.

Included in the list were Antigua and Barbuda’s Barbuda Belle Luxury Beach Hotel, Anguilla’s Zemi Beach House Resort & Spa, and St Lucia’s BodyHoliday.