In Pressure Cooker, Marketers Lay Blame on Advertising

There are higher expectations and stepped-up accountability for chief marketers — and anyone else up and down the chain who has a hand in directing a company’s advertising efforts. The heavier burdens mean companies are more vocal about their failures on the ad front, oftentimes publicly laying blame at agencies’ doorsteps.

Published

14 years ago

September 5, 2011

BusinesSuiteOnline

Last month, Gap Inc. CEO Glenn Murphy bluntly told analysts on an earnings call that he was “disappointed” with marketing efforts for the company’s largest brand, Old Navy. Around the same time, adland was agape over General Motors’ Global CMO Joel Ewanick doling out grades for his highly-regarded agencies, Goodby, Silverstein & Partners and Fallon, to the press. And when Groupon’s Tibetan plight-themed Super Bowl spots were deemed tasteless, CEO Andrew Mason vented to Bloomberg BusinessWeek about its work with CP&B, saying he placed too much trust in the agency. “We learned that you can’t rely on anyone else to control and maintain your own brand,” he said.

more go to

http://adage.com/article/agency-news/pressure-cooker-marketers-lay-blame-advertising/229621/

John Mahfood “I Listed on the JSE to Raise Capital for My Business”

Published

9 years ago

November 24, 2016

Managing Editor

JSE Online Trading Platform

Published

9 years ago

November 24, 2016

Managing Editor

Grace Stockholders To Vote On 3-for-1 Stock Split Today

Published

9 years ago

July 11, 2016

BusinesSuiteOnline

Shareholders of GraceKennedy Limited will this morning meet to consider and, if thought fit, approve a recommendation for a three-for-one stock split.

If approved, shareholders will receive three stocks for each one that is currently held.

According to group CEO Don Wehby, the stock units with a market price of J$115.00 per stock unit prior to the split will now increase threefold with an initial price of J$38.33 per stock unit

He says the stock split would allow GK’s stock to be made available to more investors while further enhancing the market for the shares.

Ahead of this morning’s Extraordinary General Meeting, GK last week issued 59,360 additional GK shares.

UK Loses S&P Triple A Rating

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

The UK has lost its top AAA credit rating from ratings agency S&P following the country’s vote to leave the EU.

S&P says the referendum result could lead to “a deterioration of the UK’s economic performance, including its large financial services sector”.

Earlier the pound plunged to a 31-year low against the dollar, and UK markets closed lower for a second day. On Friday,

Moody’s cut the UK’s credit rating outlook to negative.

Caribbean Hotels Named In Jetsetters’ 2016 Best Of The Best

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

Three Caribbean hotels have been named in US-based travel and lifestyle magazine Jetsetter’s 2016 Best of the Best awards.

The list which was published recently, highlighted the world’s 20 best hotels in categories ranging from Best Over-The-Top Luxury to Best Safari Lodge.

Included in the list were Antigua and Barbuda’s Barbuda Belle Luxury Beach Hotel, Anguilla’s Zemi Beach House Resort & Spa, and St Lucia’s BodyHoliday.