Connect with us

Archive

How to Make Your QR Code Campaign a Success

The benefit of a QR code is that it gives business owners and marketers a way to get a prospect to take immediate action – easily! The problem with QR codes is when they do not give a customer value they can become frustrating. There is nothing worse than hyping a QR code, but the end result is something that could have been achieved without it.

Published

on

QR Codes seem to be at the center of the questions that I received this week. I felt it was time to explore best practices and how to utilize this marketing tool so that it is efficient and effective in your marketing plan.

QR or “Quick Response” codes have been around for awhile, but seem to be interesting those owners of small and medium size business as of late. They seem to be adopting QR codes to show their customers that they are on the high end of technology. Besides, QR codes are interactive and fun.

It’s important to keep in mind that QR codes are just one type of 2D Barcodes, but at this time seem to be the most popular.

My guess is the majority of you come across at least one QR code daily. Perhaps you’ve seen one in a magazine, product package, billboard or a business card. They are finding their home everywhere.

The benefit of a QR code is that it gives business owners and marketers a way to get a prospect to take immediate action – easily! The problem with QR codes is when they do not give a customer value they can become frustrating. There is nothing worse than hyping a QR code, but the end result is something that could have been achieved without it.

Who are you trying to reach with your QR code? You must determine that before launching a campaign. Who is the ideal person that uses a QR code?

A recent webinar done by Merkle and Webtrends created the following profile of those that use QR codes:

  • Between the ages of 25 to 54
  • Mostly male with a baseline income of $50k
  • Customer uses an iPhone or Android Smartphone

The overall QR users is affluent and younger, others may not resonate with the understanding of a QR code. Make sure that your target audience fits that profile, otherwise it may not bring you the desired result that you want.

When considering a QR code campaign, ensure that you are following best practices. Best practices include the following:

  • Inform your audience of what to expect when they scan the code.
  • Your QR code should be no smaller than 1 inch by 1 inch.
  • Make sure the destination is mobile friendly. You don’t want them to land on a web page that does not render correctly using a mobile phone.
  • Think about how your QR code integrates with the campaign. How is the user experience? Is it friendly or confusing?
  • Test the user ease of your campaign and the functionality.

QR codes are catching on, as a matter fact we have gone from 1,000 daily scans to upwards of 25,000 daily scans. If your customer profile fits the above and you follow best practices there is no reason not to join the QR craze.

What can you use a QR code for? Here are some ideas:

  • Business Cards
  • Scavenger Hunts
  • Contest and Promotions
  • Gain Likes and Follows on Social Media Platforms
  • Build Your Email List

Generate your QR code today – you might just be glad you did!

By Laura Lake, About.com Guide

Continue Reading
Click to comment
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Archive

John Mahfood “I Listed on the JSE to Raise Capital for My Business”

Published

on

Continue Reading

Archive

JSE Online Trading Platform

Published

on

Continue Reading

Archive

Grace Stockholders To Vote On 3-for-1 Stock Split Today

Published

on

Shareholders of GraceKennedy Limited will this morning meet to consider and, if thought fit, approve a recommendation for a three-for-one stock split.

If approved, shareholders will receive three stocks for each one that is currently held.

According to group CEO Don Wehby, the stock units with a market price of J$115.00 per stock unit prior to the split will now increase threefold with an initial price of J$38.33 per stock unit

He says the stock split would allow GK’s stock to be made available to more investors while further enhancing the market for the shares.

Ahead of this morning’s Extraordinary General Meeting, GK last week issued 59,360 additional GK shares.

Continue Reading

Archive

UK Loses S&P Triple A Rating

Published

on

The UK has lost its top AAA credit rating from ratings agency S&P following the country’s vote to leave the EU.

S&P says the referendum result could lead to “a deterioration of the UK’s economic performance, including its large financial services sector”.

Earlier the pound plunged to a 31-year low against the dollar, and UK markets closed lower for a second day. On Friday,

Moody’s cut the UK’s credit rating outlook to negative.

Continue Reading

Archive

Caribbean Hotels Named In Jetsetters’ 2016 Best Of The Best

Published

on

Three Caribbean hotels have been named in US-based travel and lifestyle magazine Jetsetter’s 2016 Best of the Best awards.

The list which was published recently, highlighted the world’s 20 best hotels in categories ranging from Best Over-The-Top Luxury to Best Safari Lodge.

Included in the list were Antigua and Barbuda’s Barbuda Belle Luxury Beach Hotel, Anguilla’s Zemi Beach House Resort & Spa, and St Lucia’s BodyHoliday.

Continue Reading

Trending

0
Would love your thoughts, please comment.x
()
x