How Samsung Upstaged Apple During the Launch of iPhone 5

For years buzz about the release of every new iPhone has dominated the web for weeks before and after launch — and Apple had to do very little to spark that massive interest. But this time something has shifted.

Published

13 years ago

September 26, 2012

BusinesSuiteOnline

Samsung‘s campaign for the Galaxy S III, a phone released in June, beat out Apple on Viral Video Chart this week. The Galaxy S III campaign snagged 13.2 million views. And although the campaign had been on the chart for three weeks prior to this one, the iPhone launch helped it increase its views more than seven times and jump from No. 5 to No. 1.

Samsung’s products might not cause the kind of frenzy that Apple’s products do, but the company’s marketing has created waves by taking jabs at its biggest competitor. “The Next Big Thing is Already Here,” the most popular creative from a campaign created by 72andSunny in Los Angeles, pokes fun at iPhone fans camping out in line for the newest phone. At the same time it points out some of the features that Apple is touting, like a larger screen and 4G, are already available on the Galaxy S III. It’s the kind of humorous approach that online video audiences love.

In contrast to the lighthearted campaign, Apple’s iPhone 5 campaign introduced its new phone features in a seven-minute video that is less entertaining, but very informational. It is the kind of creative viewers have come to expect from a new Apple product. It garnered 3.6 million views, dropping from No.3 to No.5 in its second week.

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John Mahfood “I Listed on the JSE to Raise Capital for My Business”

Published

8 years ago

November 24, 2016

Managing Editor

JSE Online Trading Platform

Published

8 years ago

November 24, 2016

Managing Editor

Grace Stockholders To Vote On 3-for-1 Stock Split Today

Published

9 years ago

July 11, 2016

BusinesSuiteOnline

Shareholders of GraceKennedy Limited will this morning meet to consider and, if thought fit, approve a recommendation for a three-for-one stock split.

If approved, shareholders will receive three stocks for each one that is currently held.

According to group CEO Don Wehby, the stock units with a market price of J$115.00 per stock unit prior to the split will now increase threefold with an initial price of J$38.33 per stock unit

He says the stock split would allow GK’s stock to be made available to more investors while further enhancing the market for the shares.

Ahead of this morning’s Extraordinary General Meeting, GK last week issued 59,360 additional GK shares.

UK Loses S&P Triple A Rating

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

The UK has lost its top AAA credit rating from ratings agency S&P following the country’s vote to leave the EU.

S&P says the referendum result could lead to “a deterioration of the UK’s economic performance, including its large financial services sector”.

Earlier the pound plunged to a 31-year low against the dollar, and UK markets closed lower for a second day. On Friday,

Moody’s cut the UK’s credit rating outlook to negative.

Caribbean Hotels Named In Jetsetters’ 2016 Best Of The Best

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

Three Caribbean hotels have been named in US-based travel and lifestyle magazine Jetsetter’s 2016 Best of the Best awards.

The list which was published recently, highlighted the world’s 20 best hotels in categories ranging from Best Over-The-Top Luxury to Best Safari Lodge.

Included in the list were Antigua and Barbuda’s Barbuda Belle Luxury Beach Hotel, Anguilla’s Zemi Beach House Resort & Spa, and St Lucia’s BodyHoliday.