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How Brands Should Think About Facebook: a Loyalty Program
“Facebook is really the anti-Groupon,” said Mr. Kistner, because it’s more about preaching to the converted than getting new converts. Ironically, Groupon is also the exception to the Facebook as loyalty program rather than customer-acquisition tool, he said, since it’s been Groupon’s single biggest source of new members.
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Businessuite Women- Power and Influence 50 For 2023
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