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Get Tough: Avoid Hiring Those Who'll Be Toxic to Your Business
You need to identify individuals who will detract from your business and avoid them, just as you need to get rid of people on staff who are already hurting your company. These people usually will do more damage than good. These types of decisions will typically be unpopular with some, but they are necessary to rid yourself of distractions and focus on growing your business. You have to be prepared to make tough calls to mold a corporate culture that you and your team are proud to be a part of. This may sound like a cold approach, but I believe it’s important for executives to measure the success of their agency by the sum of its parts, not their popularity with everyone they meet.
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