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Energy Drinks Battle Dark Cloud, Try to Remain Beverage Bright Spot
And that’s already having a negative impact on the category. In recent weeks, 27% of consumers have stopped or reduced their usage of 5-Hour Energy, with 10% saying it was because of the news and 26% citing health or concerns over side effects. Meanwhile, 20% of consumers said they had stopped or reduced their usage of Monster, with 7% citing the news and 36% blaming health and side effects.
“It’s early days. The news is still evolving on a daily basis,” Mr. Pecoriello said at a Beverage Digest conference last week.
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