Archive
Energy Drinks Battle Dark Cloud, Try to Remain Beverage Bright Spot
And that’s already having a negative impact on the category. In recent weeks, 27% of consumers have stopped or reduced their usage of 5-Hour Energy, with 10% saying it was because of the news and 26% citing health or concerns over side effects. Meanwhile, 20% of consumers said they had stopped or reduced their usage of Monster, with 7% citing the news and 36% blaming health and side effects.
“It’s early days. The news is still evolving on a daily basis,” Mr. Pecoriello said at a Beverage Digest conference last week.
Energy drinks and shots, which racked up nearly $7 billion in sales last year, aren’t just on fire– they’re under fire. And two marketers in the middle of the firestorm are responding in distinctly different ways, but with the same purpose: to protect brands dominant in a lucrative and fast-growing beverage segment.
The Food and Drug Administration said it will consider asking companies to disclose the amount of caffeine in food products, as well as imposing limitations on the products’ use and warnings about possible side effects. That comes in the wake of an investigation into five deaths that could be linked with Monster Beverage’s energy drinks, and 13 deaths that could be tied to 5-Hour Energy, the popular energy shots.
Bill Pecoriello, CEO of Consumer Edge Research, said roughly 65% of all teens and adults are aware of the recent news surrounding deaths that could be linked to energy drinks. Seventy-nine percent of those who are aware of the reports say they believe or somewhat believe them.
For more go to
http://adage.com/article/news/amid-recent-scandal-energy-drinks-remain-bright-spot/238798/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage
Powering the Future: How Tech and Policy Are Driving Explosive Growth in Energy Storage, Renewables, and EVs
Tropical Battery Company First Quarter FY2025 Profitability Challenged
Sagicor Group Jamaica Identifying Strategic Growth Opportunities.
Businessuite 2023 Top 100 Caribbean Companies – US$ Revenue
Jeffrey Hall Is Set To Be One Of The Most Powerful Men In Corporate Jamaica And The Caribbean. So, Who Is He?
Which Company Has The More Sustainable Business Model….Edufocal or ICREATE and Why?
JMMB Group Limited Investor Briefing – November 16, 2023
Jeffrey Hall Is Set To Be One Of The Most Powerful Men In Corporate Jamaica And The Caribbean. So, Who Is He?
A conversation with Marcel Anderson Group Chief Executive Officer and CTO at KYO Group on the disruption they are bringing to International Fast Cargo Transportation from the United States to Jamaica.
-
Businessuite Markets3 weeks agoMonarch Pharmacy To Fortify And Strengthen Fontana As The Number 1 Retailer In Jamaica.
-
Businessuite Women4 weeks agoGraceKennedy Limited (GK) Announces Additional Leadership Changes
-
Caribbean News4 weeks agoBusinessuite Top 100 Caribbean Companies and CEO – 2024 Digital Edition
-
Businessuite Markets4 weeks agoKnutsford Express Courier Service Remains A Strong Contributor
-
Businessuite News244 days agoPowering the Future: How Tech and Policy Are Driving Explosive Growth in Energy Storage, Renewables, and EVs
-
Business Insights3 weeks agoSubscription vs. Pay-Per-Use: Choosing the Right Revenue Model for Caribbean Business Growth
-
Businessuite Markets3 weeks agoSpur Tree Spices Jamaica Records 47% Year-Over-Year Profit Growth
-
Businessuite Markets4 weeks agoJamaican Teas Group Reporting 12% Jump In Net Profit For Q1 December 2024