Decoded: How Many Readers Really Use Magazine Ads' 2-D Barcodes

2-D barcodes got a better response among men than women: 6% of men who noticed ads with codes photographed at least one in the first half of the year, while 4% of women did the same, GfK MRI Starch found.

Published

14 years ago

August 15, 2011

BusinesSuiteOnline

Among Readers Who Saw Ads with Codes, 4% Snapped a Picture, Gfk MRI Starch Research Says

As quickly as interactive 2-D barcodes and symbols have spread through magazines — check out Glamour’s September issue, where you can scan Social SnapTags to “like” an advertiser on Facebook and get special offers — it’s been hard to tell how many readers actually use the things.

It’s fairly easy to find success stories, of course, such as Allure’s “Free Stuff” issue, whose readers recently scanned Microsoft Tags more than 200,000 times in just three days. But what about the tech in general? Do readers get it? Do they want it?

New research is finally offering a better view of magazines and 2-D barcodes.

Four percent of magazine readers who noted ads with 2-D barcodes in the first half of this year actually took out their phones and snapped a picture at least once, according to GfK MRI Starch Advertising Research.

http://adage.com/article/mediaworks/decoded-readers-magazine-ads-2-d-barcodes/229256/

Advertisement: www.caribiztech.wordpress.com for more information

John Mahfood “I Listed on the JSE to Raise Capital for My Business”

Published

8 years ago

November 24, 2016

Managing Editor

JSE Online Trading Platform

Published

8 years ago

November 24, 2016

Managing Editor

Grace Stockholders To Vote On 3-for-1 Stock Split Today

Published

9 years ago

July 11, 2016

BusinesSuiteOnline

Shareholders of GraceKennedy Limited will this morning meet to consider and, if thought fit, approve a recommendation for a three-for-one stock split.

If approved, shareholders will receive three stocks for each one that is currently held.

According to group CEO Don Wehby, the stock units with a market price of J$115.00 per stock unit prior to the split will now increase threefold with an initial price of J$38.33 per stock unit

He says the stock split would allow GK’s stock to be made available to more investors while further enhancing the market for the shares.

Ahead of this morning’s Extraordinary General Meeting, GK last week issued 59,360 additional GK shares.

UK Loses S&P Triple A Rating

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

The UK has lost its top AAA credit rating from ratings agency S&P following the country’s vote to leave the EU.

S&P says the referendum result could lead to “a deterioration of the UK’s economic performance, including its large financial services sector”.

Earlier the pound plunged to a 31-year low against the dollar, and UK markets closed lower for a second day. On Friday,

Moody’s cut the UK’s credit rating outlook to negative.

Caribbean Hotels Named In Jetsetters’ 2016 Best Of The Best

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

Three Caribbean hotels have been named in US-based travel and lifestyle magazine Jetsetter’s 2016 Best of the Best awards.

The list which was published recently, highlighted the world’s 20 best hotels in categories ranging from Best Over-The-Top Luxury to Best Safari Lodge.

Included in the list were Antigua and Barbuda’s Barbuda Belle Luxury Beach Hotel, Anguilla’s Zemi Beach House Resort & Spa, and St Lucia’s BodyHoliday.