What is Loyalty? According to the Oxford Dictionary- Loyalty is a strong feeling of support or allegiance. Many organizations today are struggling to keep their teams loyal and ultimately their customers loyal. A family creates loyalty for each other through the bonds, relationships and experiences that parents and children form throughout their years of growth. Some families do not have that same support and allegiance because of members that are simply not loyal like a child who grows up without any consistent role of a father or a mother who shows no affection, love or compassion to her children. Loyalty is created through worthwhile experiences.

Five Tips on Building Loyalty in your Small, Medium or Large Business:

1. 1. Recruit and Hire People that Love People
2. 2. Ensure that top management is providing support and allegiance to the team and ultimately the customers
3. 3. Create values that your team can live by daily that provide happiness and growth
4. 4. Ensure the physical environment  (physical appearance and atmosphere) permeates energy, synergy and fun
5. 5. Give your customers “what they ask for and more….”

Bonus Feature: One of the “and more” that Gerald’s (*a rethread tire shop) is most noted for is giving a rose to every female customer. It is laid on the seat of each car before pick-up, and it comes with a note that expresses special appreciation for the business. Gerald’s knows how intimidating service stations can be for people, and they are constantly striving to soften the rough edges. “Has this idea paid off?” You bet. This idea has engaged their customers and created a word-of-mouth campaign that no advertising budget could replace.

How can you be a Gerald’s today?

for more information contact:

Yanique Grant

Professional Training & Occupational Services Ltd. (PTOS)

3 Cargill Avenue, Suite 12

Kingston 10, (Jamaica Office)

Telephone: (876)-908-2310/754-4474

Overseas Line: (312)-450-3424

Email: info@ptosinc.com

Service Quality Institute Consultant