Companies Spend Money, Time on New Corporate Names

But these days, the name game seems a lot more complicated, sometimes needlessly so, with marketers getting a little too cute for their own good, according to some branding experts. Consider Kraft Foods, which faced a wave of criticism after picking the name “Mondelez” for its planned global snack-company spinoff. The food giant said the name came from combining “monde,” derived from the Latin word for “world” and “delez,” meant to convey “delicious.” But when said in Russian, the name sounds rather like the expression for an oral-sex act, as Crain’s Chicago Business recently pointed out.

Published

13 years ago

April 10, 2012

BusinesSuiteOnline

Creating corporate names used to be a fairly simple endeavor, in some cases as easy as throwing the founders’ names out front. That’s what candle maker William Procter and soap maker James Gamble did when they formed P&G back in 1837, creating what today is the world’s largest advertiser.

Stef Gans, CEO of global marketing consulting firm Effective Brands, had this reaction: “It strikes me as something people have been thinking about for way too long.” Still, there are legitimate reasons why naming companies is a bit more challenging than it used to be. Marketers must contend with instant backlash from critics on social media and the global reality that one phrase in English might take on a completely different meaning overseas (see Kraft). And they must ensure the moniker is not already trademarked.

for more go to http://adage.com/article/news/coming-corporate-names-takes-time-money-results-mixed/234018/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage

John Mahfood “I Listed on the JSE to Raise Capital for My Business”

Published

8 years ago

November 24, 2016

Managing Editor

JSE Online Trading Platform

Published

8 years ago

November 24, 2016

Managing Editor

Grace Stockholders To Vote On 3-for-1 Stock Split Today

Published

9 years ago

July 11, 2016

BusinesSuiteOnline

Shareholders of GraceKennedy Limited will this morning meet to consider and, if thought fit, approve a recommendation for a three-for-one stock split.

If approved, shareholders will receive three stocks for each one that is currently held.

According to group CEO Don Wehby, the stock units with a market price of J$115.00 per stock unit prior to the split will now increase threefold with an initial price of J$38.33 per stock unit

He says the stock split would allow GK’s stock to be made available to more investors while further enhancing the market for the shares.

Ahead of this morning’s Extraordinary General Meeting, GK last week issued 59,360 additional GK shares.

UK Loses S&P Triple A Rating

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

The UK has lost its top AAA credit rating from ratings agency S&P following the country’s vote to leave the EU.

S&P says the referendum result could lead to “a deterioration of the UK’s economic performance, including its large financial services sector”.

Earlier the pound plunged to a 31-year low against the dollar, and UK markets closed lower for a second day. On Friday,

Moody’s cut the UK’s credit rating outlook to negative.

Caribbean Hotels Named In Jetsetters’ 2016 Best Of The Best

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

Three Caribbean hotels have been named in US-based travel and lifestyle magazine Jetsetter’s 2016 Best of the Best awards.

The list which was published recently, highlighted the world’s 20 best hotels in categories ranging from Best Over-The-Top Luxury to Best Safari Lodge.

Included in the list were Antigua and Barbuda’s Barbuda Belle Luxury Beach Hotel, Anguilla’s Zemi Beach House Resort & Spa, and St Lucia’s BodyHoliday.