Mr. Symonds said a paradigm shift is taking place because of social media, with the percentage of a digital campaign's media spend going toward creative increasing...
My work with clients often involves conducting qualitative conversations with their customers to deeply understand how they feel about what the company is doing and what...
There's a reason why "Mad Men" was based in the golden age of advertising rather than contemporary times. And it's the same reason that the producers...
For example, if your goal is to sell or receive basic telemarketing leads, there is no need to buy the media on premium or expensive sites....
BLACK suggests authority, power, boldness, seriousness, is distinguishing and classic. Business wise it's great for creating drama and is good for a background color (except on...
The goal was not to create a list of the largest global marketers or rank the brands that contribute the most to their company's market value...
A growing number of coconut-water brands--at least five brands are on the market--are slugging it out for dominance this summer. Until recently, the biggest players have...
Globalization…integration of technology…and maintaining competitive edge are issues confronting organizations worldwide. Companies tapping into strategic visioning, creativity and innovation can perhaps successfully reposition themselves by...
Businessuite Magazine reported in the May 2008 issue that the Miphone brand was to be phased out and replaced with the Claro brand in Jamaica. That...
