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BUSINESSUITE Magazines Annual ranking of Jamaica’s leading businesswomen
32. Grace Silvera, Regional VP Marketing Lime
Former Executive Director, Jamaica Cultural Development Commission, Silvera is one of the most respected marketers in Jamaica who spent many years at Red Stripe helping to drive the beer company’s exports. Lime appointed her to the position in January of last year to take the fight to mobile telecoms powerhouse Digicel. But switching the focus from promotions to marketing, Silvera and her team recently launched three new campaigns, the latest aimed at grabbing back share in the mobile market. Mobilising her and driving her team, she oversaw the recently launched Talk EZ campaign around new mobile rates, within less than a month achieving what she claims is a 90 per cent consumer awareness.
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