Celebrating 75 years of sporting perfection, technical innovation and design originality in the automotive world; Jaguar can be described simply as the ultimate luxury car.  Displaying characteristics tantamount to its elegant and agile feline counterpart, Jaguar has found a new home at ATL Britannia Motors, here in Jamaica.  The Oxford Road, Kingston and Bogue City Centre, Montego Bay situated dealerships are breathing new life into the brand locally.   An undisputable leader in its class, Jaguar represents a signature line of cars with a rare blend of art and performance, science and beauty. Some cars are built, some engineered but a Jaguar is created and several of these outstanding creations are currently available to the local market through ATL Britannia.

Founded by Sir William Lyons in 1922, the development of the company tells a spectacular tale of a British car brand built on excellent manufacturing principles.  The latest chapter  in Jaguar’s story is being penned  by the multinational corporation Tata Motors.  Since acquiring Jaguar Cars in 2008, Tata Motors has set a course for domination in the luxury car market.  A course which ATL Britannia Motors has all intentions of charting itself in Jamaica.

David Hastings, the man who puts his knowledge and expertise behind the Jaguar brand at ATL Britannia Motors notes “It is timely that ATL Britannia Motors, a division of ATL Automotive has started official representation of Jaguar this year during the brand’s worldwide 75^th anniversary celebrations. We have been able to give the brand the exposure it deserves, which is an excellent start not only for our dealership, but also for the symbolical re-birth of Jaguar here in Jamaica.”  Hastings continued by saying “We have immediate availability of the petrol Jaguar XF models.  The XJ and XK models are also available now through custom ordering at both our locations.”  Hastings went on to declare that “Driving a Jaguar car sets you apart with its distinctive style, from a sea of sameness on our Jamaican roads”.

The agility of a Jaguar  XF is difficult to imitate and it has a bevy of premium standard features that come as options in many other luxury saloons.  Some of these features include the Jaguar Smart Key System ™ with Passive Entry, Six Speed Automatic Transmission with Jaguar Sequential Shift ™ and JaguarDrive™ Selector, 8 Way Power Adjustable Front Seats with Bond Grain leather facings and Phosphor Blue Halo Illumination and Interior Mood Lighting. One of many technological highlights is the HD display which not only has a touch screen feature but viewing can be split to allow the passenger to watch television while the driver may utilize it otherwise.

Across the board the XF’s 3.0 V6 petrol engine offers power gains of up to 33 percent and torque gains of up to 38 percent. Simplicity and clever use of space are key to the XF’s interior design. Sound quality is a key characteristic of all Jaguars and is a particular aspect that customers relish. With that in mind, Jaguar engineers have deliberately accentuated the acoustic feedback into the cabin in order to further increase driving pleasure.  The transmission has a fully-adaptive shift system which delivers extremely smooth gear changes and optimizes performance and economy at all times. The Jaguar Sequential Shift™ suffers no torque interrupt resulting in a smoother more powerful shift feel and an almost instantaneous shift from the time the driver touches the shift paddle to the completion of the shift action. It also continually adapts to suit driving style, which can vary from sporting to more economical.

The Jaguar XF fuses sports car styling and performance with the refinement, features and space of a luxury saloon.  Known for exemplary build standards, quality and engineering, this model comes with several remarkable upgrades including an advanced aerodynamic efficiency, improved fuel economy and reduced CO₂ emissions.

As well as being the authorized dealer for Jaguar, ATL Britannia Motors also houses the Land Rover and Range Rover specialized luxury 4×4 vehicles.  The extent of the dealership’s product offering includes sales, service and genuine parts available at both their Kingston and Montego Bay branches.

Experience the rebirth of Jaguar with ATL Britannia Motors as a new wave of luxury and excitement is offered up.  A new Jaguar is an exquisitely crafted driving machine and is one of the most luxurious cars ever made.  Now you have the opportunity to travel in exceptional style and experience the journey of a lifetime with Jaguar.