Cedric Blair -Managing Director
Desnoes & Geddes Limited

Cedric Blair was Managing Director of D&G between 2012 and October of last year.

He began work at the company with the goal of doubling domestic business.

He received his undergraduate degree, a BSc in chemical and process engineering, from the University of the West Indies St Augustine after leaving Holmwood Technical High School. He also has a diploma in chemical technology, as well as certificates in many related fields.

Blair has also completed several leadership courses and been recognised for outstanding work over the years.

The following extract was taken from the company’s Annual Report to shareholders.

Strong Performance Amid Depreciation
Despite steep currency depreciation which adversely impacted consumer confidence and purchasing power, a market slowdown, a volatile input cost environment and heightened competitive intensity we were still able to strengthen the position of our brands in the hearts and minds of consumers across the island. We made strong progress in driving growth in both volumes and revenues resulting in a trading profit of $2,725 million representing a 47% growth compared to last year and profit before tax of $3,677 million representing $1,806 million or 96% growth compared to the last fiscal year.

The growth is mainly attributable to increased sales in the domestic market, efficiency through cost saving initiatives, revaluation of the investment properties and the gains from the sale of shares in Brasserie Nationale d’ Haiti and Windward and Leeward Brewery. Profit after tax is $3,153 million, a 160% growth compared to last year; this increased the earnings per stock unit to 112.25 cents (43.12 cents or 160% growth).

I am confident that we have the strategy to deliver consistent and efficient growth in FY15. Through strengthening and accelerating our beer brands, innovating at scale, extending our route to consumer, driving out costs, ensuring profitable export growth, and investing in the capabilities of our people, we are creating a sustainable business that will deliver our FY18 Performance Ambition.

We will ensure that we can build on the momentum that has been created in how we think about and conduct our business through enduring stakeholder partnerships and exemplary conduct. We have created genuine motivation behind our aim to create value across society as a whole and will continue to broaden our footprint in FY15.