If you are partnering you still have to have the same talk with yourself and your partners-to-be. This is about the area I refer to as...
“Content is King let’s be clear about that, so I would definitely move and position JA105FM away from the traditional dependence on personalities to drive the...
"To the average person, it looks like the rich are working all the time," Siebold says. "But one of the smartest strategies of the world class...
Black media and ad agencies have had enough ... … enough of seeing their efforts taken for granted to help marketers better understand the black consumer...
The difficulty arises for several reasons,. Many people take a high level of ego into entrepreneurship and they believe that because they have ”invested” in a...
As More People Read Books, Newspapers and Magazines on Mobile Devices, Marketers Have a Chance to Extend Print Branding. Traditional and social media and enhanced user...
Mr. Vernon also pledged that the company would become a "lean, horizontal" organization, moving away from a culture at old Kraft that had he characterized as...
Apparently not happy with the revenue generated on NEWSTALK 93FM, Trevor Munroe has moved his programme Jamaica Speaks to HOT102fm as of Monday September 10th.
So far, the marketing fact of the 21st century is that consumers, not advertisers, control the who, what, where and when of engagement. Rather than grieve...
Bob Kunze-Concewitz, Chief Executive Officer: ‘With Lascelles deMercado, the award winning distiller of world class premium dark,overproof and gold Jamaican rums, we are once again leveraging...
